9credit 日报 · 2026-08-27

01总体大盘 · Real-time Top Summary 完整小时截至 13:59 · 14:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$746.27

昨日同期 $918.92 -18.8%

📝

注册成本 CPA

$0.41

花费 $746.27 ÷ 注册 1.8K

🏦

今日放款量

115

完整至13时

💵

放款成本 CPL

$6.49

花费 $746.27 ÷ 放款 115

✅

审批通过率

16.9%

riskpass 362 ÷ apply 2.1K

🎯

打款率

31.8%

放款 115 ÷ 审批通过 362

📈

放款/注册率

6.3%

放款 115 ÷ 注册 1.8K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $385.83 | 昨日同期 $485.24 | 昨日全天 $1,079 -20.5% 环比 · 14点进行中未计入

Meta/FB 今日 $121.42 | 昨日同期 $184.97 | 昨日全天 $329.38 -34.4% 环比 · 14点进行中未计入

TikTok 今日 $239.01 | 昨日同期 $248.70 | 昨日全天 $543.15 -3.9% 环比 · 14点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	752	606	742	147	57	$0.86	$635.38	5.6%	$385.83	$0.45	$5.93	$5.93	19.8%	100.0%
TikTok	662	559	557	95	23	$0.83	$462.60	5.9%	$241.03	$0.36	$10.31	$10.31	17.1%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	419	289	326	52	16	$0.45	$146.09	2.3%	$122.73	$0.45	$11.78	$11.78	16.0%	100.0%
Organic	375	253	369	41	9	$0.38	$141.12	0.0%	$0.00	$0.00	$0.00	$0.00	11.1%	100.0%
opay	129	99	139	25	8	$0.59	$81.78	0.0%	$0.00	$0.00	$0.00	$0.00	18.0%	100.0%
Untrusted Devices	8	7	12	2	2	$0.27	$3.20	0.0%	$0.00	$0.00	$0.00	$0.00	16.7%	100.0%
Ease_diversion	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.52；预警阈值 = $8.80（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	715	574	694	142	53	$287.17	$5.42	$5.42	5.5%	20.5%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	428	367	354	66	15	$136.05	$9.07	$9.07	7.9%	18.6%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	209	178	177	24	7	$75.61	$10.80	$10.80	3.7%	13.6%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	26	18	19	4	3	$44.27	$14.76	$14.76	7.5%	21.1%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	9	5	7	3	1	$14.92	$14.92	$14.92	2.5%	42.9%	—
TikTok SAN	TT-9C-LOAN-260820-TEST (1874041124583441)	16	5	7	1	0	$10.48	$0.00	$0.00	0.0%	14.3%	—
Google Ads ACI	GG-9C-2.5-credit flag1-2-260814-test (24135637571)	9	9	14	0	0	$6.44	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	a job application app in nigeria that starts with s	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app without bvn in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	4	7	1	0	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Ads ACI	9credit2-2.5-Loan-0530 (14900376715)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	GG-9credit-3.0-test (23599631687)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	5	12	1	1	$0.00	$0.00	$0.00	0.0%	8.3%	—
Google Organic Search	loan app in nigeria nin	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-Register-5/20-test (1865686291754210)	0	2	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	0	0	6	1	0	$0.00	$0.00	$0.00	0.0%	16.7%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（51.5%），放款量占比仅为（49.6%），CPA = $6.77，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $9.37·目标$5.00·放款率6.8%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $14.76 vs 大盘 $9.37，超出57.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Google 投入 +15%

CPA $6.77 低于大盘28.0% | 花费占比51.0% / 放款占比71.0%

💡 日预算提高+15%（约+$57.87），优先放量

🏆整体ROI达标（5.9% ≥ 5.0%）

申请金额 $1,470，总花费 $749.59

💡 可适度扩大总预算10-15%，测试放量上限

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