📊 easecash 广告时报

Google + Meta + TikTok · 每30分钟自动更新
📅 2026-06-30 10:xx
生成于 2026-06-30 09:27:30
01easecash 实时大盘 · 2026-06-30截至10:59 | 花费含系数
💰
今日总花费
$1,630
昨日同期 $2,076 -21.5%
📝
注册成本
$0.76
$1,630 ÷ 注册2.1K
🏦
放款量
191
截至10时
💵
放款成本
$8.53
$1,630 ÷ 放款191
审批通过率
13.6%
riskpass329 ÷ apply2.4K
🎯
打款率
58.1%
放款191 ÷ 审批329
📈
放款/注册率
8.9%
放款191 ÷ 注册2.1K
02每小时消耗折线对比独立每小时消耗(非累计)
Google Ads 今日 $829.64  |  昨日同期 $1,160  |  昨日全天 $3,293   -28.5% 环比
Meta/FB 今日 $609.44  |  昨日同期 $661.56  |  昨日全天 $1,873   -7.9% 环比
TikTok 今日 $190.76  |  昨日同期 $254.68  |  昨日全天 $907.66   -25.1% 环比
03渠道综合数据表★ 花费 = 媒体API实时(FB×0.972,TT×0.97)
渠道注册申请风控通过放款均单金额申请金额ROI花费 ★CPICPACPS审批率打款率
Google Ads9671.0K16190$1.56$1,5808.6%$829.65$0.50$6.16$6.1615.9%55.9%
Facebook (FB+IG+AN) FB+IG+AN5355027847$0.85$429.162.7%$609.43$0.74$10.19$10.1915.5%60.3%
TikTok2292834222$0.51$143.750.0%$190.75$0.00$0.00$0.0014.8%52.4%
Organic2292742217$0.17$47.100.0%$0.00$0.00$0.00$0.008.0%77.3%
opay1042662212$0.23$62.310.0%$0.00$0.00$0.00$0.008.3%54.5%
Transsion01433721$0.08$2.900.0%$0.00$0.00$0.00$0.005.4%50.0%
Transsion112011$0.07$1.450.0%$0.00$0.00$0.00$0.005.0%100.0%
Untrusted Devices71411$0.10$1.450.0%$0.00$0.00$0.00$0.007.1%100.0%
网盟NOVA13900$0.00$0.000.0%$0.00$0.00$0.00$0.000.0%0.0%
Pangle0100$0.00$0.000.0%$0.00$0.00$0.00$0.000.0%0.0%
TikTok for Business (Ad Spend)0000$0.00$0.000.0%$149.21$0.00$0.00$0.000.0%0.0%
04Campaign 细分下钻大盘CPA=$10.25 · 超标阈值=$13.84
渠道Campaign注册申请风控通过放款花费CPACPSROI审批率打款率标记
Facebook (Ad Spend)飞书-ec-5/14-cbo (120225547896450380)0000$466.59$0.00$0.000.0%0.0%0.0%
Google Ads ACINigeria_Easecash_GG_credit4000+_lucy_0725 (21499358842)81385312264$339.74$0.42$5.15125.6%14.3%52.5%
Google Ads ACIGG-EC-3.0-loan-1/15-test (23457156633)1361353726$192.10$1.41$7.685.1%27.4%70.3%
Google Ads ACIEC-video only-26/6/5-test (23899354683)172420$22.16$1.30$0.000.0%8.3%0.0%🧪 New Test
Facebook (Ad Spend)飞书-ec-26/6/12-loan (120248791858400380)0000$12.41$0.00$0.000.0%0.0%0.0%🧪 New Test
Facebook Installs飞书-ec-5/14-cbo (120225547896450380)3623345134$0.00$0.00$0.000.0%15.3%66.7%
Off-Facebook Installs飞书-ec-5/14-cbo (120225547896450380)1451312110$0.00$0.00$0.000.0%16.0%47.6%
TikTok SANTT-EC-7/8-TSET (1837059677757522)1271622612$0.00$0.00$0.000.0%16.1%46.2%
TikTok SANTT-EC-4/14-loan-未逾期受众 (1862427656181026)403831$0.00$0.00$0.000.0%7.9%33.3%
TikTok SANTT-0327-purchase-tset (1860807548199073)355097$0.00$0.00$0.000.0%18.0%77.8%
TikTok SANTT-EC-VO- purchase-11/11 (1848488661238866)241121$0.00$0.00$0.000.0%18.2%50.0%
Instagram Installs飞书-ec-5/14-cbo (120225547896450380)101021$0.00$0.00$0.000.0%20.0%50.0%
Facebook Installs飞书-ec-26/6/12-loan (120248791858400380)8910$0.00$0.00$0.000.0%11.1%0.0%🧪 New Test
Off-Facebook Installs飞书-ec-26/6/12-loan (120248791858400380)2211$0.00$0.00$0.000.0%50.0%100.0%🧪 New Test
Instagram Installs飞书-ec-26/6/12-loan (120248791858400380)1000$0.00$0.00$0.000.0%0.0%0.0%🧪 New Test
TikTok SANTT-EC-VO-312-TEST (1859444889181233)0300$0.00$0.00$0.000.0%0.0%0.0%
Facebook InstallsExpired Attributions41221$0.00$0.00$0.000.0%16.7%50.0%
Facebook Installs飞书-FB-EC-02/13-test (120242016045110380)1100$0.00$0.00$0.000.0%0.0%0.0%
Facebook Installs飞书-FB-EC-0326-purchase-test (120244081266200380)1100$0.00$0.00$0.000.0%0.0%0.0%
Google Ads ACINigeria_Easecash_GG_approve 3/13 (20834845658)1000$0.00$0.00$0.000.0%0.0%0.0%
Google Organic Search2026 loan app in nigeria0100$0.00$0.00$0.000.0%0.0%0.0%
Google Organic Searchwhich app can i use to take loan in nigeria0100$0.00$0.00$0.000.0%0.0%0.0%
Off-Facebook InstallsExpired Attributions0100$0.00$0.00$0.000.0%0.0%0.0%
Off-Facebook Installs飞书-FB-EC-0326-purchase-test (120244081266200380)1100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-0414-LOAN-audience (1862430490737794)0300$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-519-purchase-tset (1865615370243233)0100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-Easecash-3/21-purchase-cbo (1827207533196385)0100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-Easecash-purchase-4/8-cbo (1827476231826450)1321$0.00$0.00$0.000.0%66.7%50.0%
TikTok SANTT-EC-2/27-purchase-Auto-creative (1858271377021377)0100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-EC-7/4-purchase-bid/time-test (1836718075062353)0100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-ec-purchase-1/6 (1853554633858418)2900$0.00$0.00$0.000.0%0.0%0.0%
05占比分析
💰 花费占比
🏦 放款量占比
💡 当前 Google Ads 消耗占比最高(50.9%),放款量占比仅为(47.1%),CPA = $9.22,请注意优化。
06智能优化建议引擎预警2条·扩量0条·渠道策略2条 | 大盘CPA $10.25 放款率9.2%
🎯 Campaign 预警 & 机会
🚫空耗预警FACEBOOK飞书-ec-26/6/12-loan (120248791858400380)
📊 花费$12.41,注册=0
👉 ⛔ 立即暂停,排查落地页链路
🚫空耗预警FACEBOOK飞书-ec-5/14-cbo (120225547896450380)
📊 花费$466.59,注册=0
👉 ⛔ 立即暂停,排查落地页链路
💼 渠道预算策略
🟢加大TikTok投入+25%
CPA $8.67 低于大盘15%
💡 日预算+25%(约+$47.69)
📊整体ROI 4.2% 低于目标5.0%
申请金额$2,268,总花费$1,630
💡 优先放量高均单Campaign