📊 easecash 广告时报

Google + Meta + TikTok · 每30分钟自动更新
📅 2026-06-30 09:xx
生成于 2026-06-30 08:32:58
01easecash 实时大盘 · 2026-06-30截至09:59 | 花费含系数
💰
今日总花费
$902.13
昨日同期 $1,650 -45.3%
📝
注册成本
$0.55
$902.13 ÷ 注册1.6K
🏦
放款量
147
截至09时
💵
放款成本
$6.14
$902.13 ÷ 放款147
审批通过率
13.6%
riskpass256 ÷ apply1.9K
🎯
打款率
57.4%
放款147 ÷ 审批256
📈
放款/注册率
8.9%
放款147 ÷ 注册1.6K
02每小时消耗折线对比独立每小时消耗(非累计)
Google Ads 今日 $238.47  |  昨日同期 $925.06  |  昨日全天 $3,282   -74.2% 环比
Meta/FB 今日 $511.54  |  昨日同期 $530.92  |  昨日全天 $1,871   -3.7% 环比
TikTok 今日 $152.13  |  昨日同期 $193.83  |  昨日全天 $907.66   -21.5% 环比
03渠道综合数据表★ 花费 = 媒体API实时(FB×0.972,TT×0.97)
渠道注册申请风控通过放款均单金额申请金额ROI花费 ★CPICPACPS审批率打款率
Google Ads73679912870$1.49$1,1906.4%$238.47$0.64$7.91$7.9116.0%54.7%
Facebook (FB+IG+AN) FB+IG+AN4183885732$0.32$125.420.8%$511.54$0.91$14.97$14.9714.7%56.1%
TikTok1742123419$0.64$136.002.7%$152.12$0.78$7.85$7.8516.0%55.9%
Organic1682031714$0.16$33.040.0%$0.00$0.00$0.00$0.008.4%82.4%
opay91221179$0.26$57.240.0%$0.00$0.00$0.00$0.007.7%52.9%
Transsion01342511$0.12$2.900.0%$0.00$0.00$0.00$0.004.0%100.0%
Transsion111511$0.10$1.450.0%$0.00$0.00$0.00$0.006.7%100.0%
Untrusted Devices61211$0.12$1.450.0%$0.00$0.00$0.00$0.008.3%100.0%
网盟NOVA11600$0.00$0.000.0%$0.00$0.00$0.00$0.000.0%0.0%
04Campaign 细分下钻大盘CPA=$7.46 · 超标阈值=$10.07
渠道Campaign注册申请风控通过放款花费CPACPSROI审批率打款率标记
Facebook (Ad Spend)飞书-ec-5/14-cbo (120225547896450380)0000$466.59$0.00$0.000.0%0.0%0.0%
Google Ads ACINigeria_Easecash_GG_credit4000+_lucy_0725 (21499358842)6146629348$339.74$0.55$7.08108.1%14.1%51.6%
Google Ads ACIGG-EC-3.0-loan-1/15-test (23457156633)1071153322$192.10$1.80$8.734.3%28.7%66.7%
TikTok SANTT-EC-7/8-TSET (1837059677757522)891151910$49.61$0.56$4.9697.6%16.5%52.6%
TikTok SANTT-EC-VO- purchase-11/11 (1848488661238866)18710$40.60$2.26$0.000.0%14.3%0.0%
TikTok SANTT-EC-4/14-loan-未逾期受众 (1862427656181026)293231$35.37$1.22$35.374.1%9.4%33.3%
Google Ads ACIEC-video only-26/6/5-test (23899354683)142020$22.16$1.58$0.000.0%10.0%0.0%🧪 New Test
TikTok SANTT-0327-purchase-tset (1860807548199073)354297$17.25$0.49$2.884.9%21.4%77.8%
Facebook (Ad Spend)飞书-ec-26/6/12-loan (120248791858400380)0000$12.41$0.00$0.000.0%0.0%0.0%🧪 New Test
TikTok SANTT-EC-VO-312-TEST (1859444889181233)0300$6.38$0.00$0.000.0%0.0%0.0%
Facebook Installs飞书-ec-5/14-cbo (120225547896450380)2772573724$0.00$0.00$0.000.0%14.4%64.9%
Off-Facebook Installs飞书-ec-5/14-cbo (120225547896450380)121103166$0.00$0.00$0.000.0%15.5%37.5%
Instagram Installs飞书-ec-5/14-cbo (120225547896450380)9611$0.00$0.00$0.000.0%16.7%100.0%
Facebook Installs飞书-ec-26/6/12-loan (120248791858400380)5700$0.00$0.00$0.000.0%0.0%0.0%🧪 New Test
Instagram Installs飞书-ec-26/6/12-loan (120248791858400380)1000$0.00$0.00$0.000.0%0.0%0.0%🧪 New Test
Off-Facebook Installs飞书-ec-26/6/12-loan (120248791858400380)1211$0.00$0.00$0.000.0%50.0%100.0%🧪 New Test
Facebook InstallsExpired Attributions31020$0.00$0.00$0.000.0%20.0%0.0%
Facebook Installs飞书-FB-EC-02/13-test (120242016045110380)1100$0.00$0.00$0.000.0%0.0%0.0%
Facebook Installs飞书-FB-EC-0326-purchase-test (120244081266200380)0100$0.00$0.00$0.000.0%0.0%0.0%
Google Ads ACINigeria_Easecash_GG_approve 3/13 (20834845658)1000$0.00$0.00$0.000.0%0.0%0.0%
Google Organic Search2026 loan app in nigeria0100$0.00$0.00$0.000.0%0.0%0.0%
Google Organic Searchwhich app can i use to take loan in nigeria0100$0.00$0.00$0.000.0%0.0%0.0%
Off-Facebook InstallsExpired Attributions0100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-0414-LOAN-audience (1862430490737794)0200$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-Easecash-3/21-purchase-cbo (1827207533196385)0100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-Easecash-purchase-4/8-cbo (1827476231826450)1221$0.00$0.00$0.000.0%100.0%50.0%
TikTok SANTT-EC-2/27-purchase-Auto-creative (1858271377021377)0100$0.00$0.00$0.000.0%0.0%0.0%
TikTok SANTT-ec-purchase-1/6 (1853554633858418)1700$0.00$0.00$0.000.0%0.0%0.0%
05占比分析
💰 花费占比
🏦 放款量占比
💡 当前 Facebook (FB+IG+AN) 消耗占比最高(56.7%),放款量占比仅为(21.8%),CPA = $15.99,请注意优化。
06智能优化建议引擎预警2条·扩量0条·渠道策略3条 | 大盘CPA $7.46 放款率9.1%
🎯 Campaign 预警 & 机会
🚫空耗预警FACEBOOK飞书-ec-26/6/12-loan (120248791858400380)
📊 花费$12.41,注册=0
👉 ⛔ 立即暂停,排查落地页链路
🚫空耗预警FACEBOOK飞书-ec-5/14-cbo (120225547896450380)
📊 花费$466.59,注册=0
👉 ⛔ 立即暂停,排查落地页链路
💼 渠道预算策略
🟢加大Google投入+25%
CPA $3.41 低于大盘54%
💡 日预算+25%(约+$59.62)
🔴压缩Meta-30%
CPA $15.99 超大盘114%
💡 削减约$153.46/日,资源向Google倾斜
🏆整体ROI达标 5.1%
申请金额$1,548,总花费$902.13
💡 可适度扩大预算10-15%测试放量