9credit 日报 · 2026-07-11

01总体大盘 · Real-time Top Summary 截至 2026-07-11 11:59 | 花费含汇率系数

💰

今日总花费

$260.48

昨日同期 $357.95 -27.2%

📝

注册成本 CPA

$0.17

花费 $260.48 ÷ 注册 1.5K

🏦

今日放款量

107

截至11时

💵

放款成本 CPL

$2.43

花费 $260.48 ÷ 放款 107

✅

审批通过率

18.4%

riskpass 294 ÷ apply 1.6K

🎯

打款率

36.4%

放款 107 ÷ 审批通过 294

📈

放款/注册率

7.2%

放款 107 ÷ 注册 1.5K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $69.06 | 昨日同期 $83.48 | 昨日全天 $209.62 -17.3% 环比

TikTok 今日 $191.42 | 昨日同期 $274.46 | 昨日全天 $661.15 -30.3% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	815	629	652	125	55	$0.80	$519.19	7.0%	$222.41	$0.27	$4.04	$4.04	19.2%	100.0%
Organic	254	179	210	33	20	$0.14	$29.25	0.0%	$0.00	$0.00	$0.00	$0.00	15.7%	100.0%
TikTok	587	475	473	87	18	$0.10	$46.45	0.0%	$191.42	$0.00	$0.00	$0.00	18.4%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	223	141	171	37	11	$0.77	$131.88	6.2%	$69.06	$0.29	$5.82	$5.82	21.6%	100.0%
opay	81	59	79	11	3	$0.10	$7.62	0.0%	$0.00	$0.00	$0.00	$0.00	13.9%	100.0%
Untrusted Devices	10	8	9	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	1	5	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$124.25	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $2.43；预警阈值 = $3.29（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	765	595	612	116	49	$190.10	$3.88	$3.88	4.6%	19.0%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	48	29	30	7	5	$32.31	$6.46	$6.46	21.2%	23.3%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	354	305	299	59	13	$0.00	$0.00	$0.00	0.0%	19.7%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	214	152	155	24	5	$0.00	$0.00	$0.00	0.0%	15.5%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	19	16	12	3	0	$0.00	$0.00	$0.00	0.0%	25.0%	—
Google Organic Search	9 credit loan app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which other loan app is like okash	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	2	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	2	9	2	1	$0.00	$0.00	$0.00	0.0%	22.2%	—
Google Organic Search	loan apps that grant loan in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	2	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（73.5%），放款量占比仅为（16.8%），CPA = $10.63，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略3条 | 大盘CPA $3.57·目标$5.00·放款率6.6%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $6.46 vs 大盘 $3.57，超出81.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $10.63 高于大盘198.0% | 花费73.0% vs 放款25.0%

💡 削减约-$57.43/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占73.0%）

单渠道依赖大，且CPA偏高 $10.63

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（8.5% ≥ 5.0%）

申请金额 $734.38，总花费 $260.48

💡 可适度扩大总预算10-15%，测试放量上限

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