9credit 日报 · 2026-07-27

01总体大盘 · Real-time Top Summary 完整小时截至 16:59 · 17:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$1,201

昨日同期 $1,518 -20.9%

📝

注册成本 CPA

$0.37

花费 $1,201 ÷ 注册 3.2K

🏦

今日放款量

282

完整至16时

💵

放款成本 CPL

$4.26

花费 $1,201 ÷ 放款 282

✅

审批通过率

19.8%

riskpass 753 ÷ apply 3.8K

🎯

打款率

37.5%

放款 282 ÷ 审批通过 753

📈

放款/注册率

8.8%

放款 282 ÷ 注册 3.2K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $811.17 | 昨日同期 $917.12 | 昨日全天 $1,352 -11.6% 环比 · 17点进行中未计入

Meta/FB 今日 $179.03 | 昨日同期 $171.81 | 昨日全天 $224.17 +4.2% 环比 · 17点进行中未计入

TikTok 今日 $210.75 | 昨日同期 $428.93 | 昨日全天 $653.63 -50.9% 环比 · 17点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.6K	1.2K	1.4K	306	134	$0.49	$680.56	2.5%	$811.18	$0.51	$6.05	$6.05	22.0%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	963	656	667	153	57	$0.58	$389.82	2.4%	$179.78	$0.50	$8.51	$8.51	22.9%	100.0%
TikTok	828	762	944	178	55	$0.44	$411.10	0.0%	$212.34	$0.00	$0.00	$0.00	18.9%	100.0%
Organic	643	413	594	82	25	$0.11	$66.98	0.0%	$0.00	$0.00	$0.00	$0.00	13.8%	100.0%
opay	179	141	188	32	10	$0.58	$108.30	0.0%	$0.00	$0.00	$0.00	$0.00	17.0%	100.0%
Untrusted Devices	17	9	19	2	1	$0.08	$1.46	0.0%	$0.00	$0.00	$0.00	$0.00	10.5%	100.0%
Ease_diversion	0	1	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$187.72	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.27；预警阈值 = $5.76（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.5K	1.2K	1.3K	297	128	$743.36	$5.81	$5.81	2.6%	22.3%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	43	32	34	7	4	$67.09	$16.77	$16.77	1.5%	20.6%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	719	620	545	115	36	$0.00	$0.00	$0.00	0.0%	21.1%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	85	122	365	56	17	$0.00	$0.00	$0.00	0.0%	15.3%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	24	16	22	4	1	$0.00	$0.00	$0.00	0.0%	18.2%	—
Google Organic Search	9credit loan app download	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	legit online loan apps in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	4	8	1	1	$0.00	$0.00	$0.00	0.0%	12.5%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	11	21	2	2	$0.00	$0.00	$0.00	0.0%	9.5%	—
Google Organic Search	loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app without face verification	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT- 9c-smart-1/16-LOAN (1854459228381233)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	3	2	1	$0.00	$0.00	$0.00	0.0%	66.7%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/17-loan-test (1862709959685345)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-smart+-11/6 (1848038734029858)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（67.4%），放款量占比仅为（47.5%），CPA = $6.05，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.33·目标$5.00·放款率9.5%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $16.77 vs 大盘 $6.33，超出165.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.15 低于大盘50.0% | 花费占比15.0% / 放款占比30.0%

💡 日预算提高+25%（约+$44.95），优先放量

📊整体ROI 4.1% 低于目标 5.0%

申请金额 $1,658，总花费 $1,203

💡 优先放量高均单渠道/Campaign，提升资金转化比

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