9credit 日报 · 2026-07-30

01总体大盘 · Real-time Top Summary 完整小时截至 10:59 · 11:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$535.11

昨日同期 $535.10 +0.0%

📝

注册成本 CPA

$0.36

花费 $535.11 ÷ 注册 1.5K

🏦

今日放款量

109

完整至10时

💵

放款成本 CPL

$4.91

花费 $535.11 ÷ 放款 109

✅

审批通过率

17.7%

riskpass 304 ÷ apply 1.7K

🎯

打款率

35.9%

放款 109 ÷ 审批通过 304

📈

放款/注册率

7.4%

放款 109 ÷ 注册 1.5K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $376.74 | 昨日同期 $365.51 | 昨日全天 $1,325 +3.1% 环比 · 11点进行中未计入

Meta/FB 今日 $82.07 | 昨日同期 $68.55 | 昨日全天 $206.75 +19.7% 环比 · 11点进行中未计入

TikTok 今日 $76.32 | 昨日同期 $101.02 | 昨日全天 $324.53 -24.5% 环比 · 11点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	739	592	674	134	48	$0.74	$497.83	6.8%	$376.74	$0.30	$4.57	$4.57	19.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	413	302	300	67	31	$0.46	$139.41	3.3%	$83.04	$0.31	$4.13	$4.13	22.3%	100.0%
TikTok	341	308	374	56	15	$0.19	$72.64	3.6%	$77.42	$0.18	$4.06	$4.06	15.0%	100.0%
Organic	306	203	268	32	13	$0.32	$86.77	0.0%	$0.00	$0.00	$0.00	$0.00	11.9%	100.0%
opay	74	59	93	15	1	$0.01	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	16.1%	100.0%
offical_website	0	0	0	0	1	$0.00	$1.54	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Untrusted Devices	12	10	11	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.93；预警阈值 = $6.65（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	684	542	626	123	45	$180.08	$4.00	$4.00	6.1%	19.6%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	310	258	247	40	10	$54.06	$5.41	$5.41	1.0%	16.2%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	57	45	39	11	3	$39.10	$13.03	$13.03	10.0%	28.2%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	9	7	2	0	0	$4.03	$0.00	$0.00	0.0%	0.0%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	13	10	10	2	1	$2.80	$2.80	$2.80	5.3%	20.0%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	9	31	109	14	4	$0.08	$0.02	$0.02	18.8%	12.8%	—
Google Organic Search	best,fast and reliable loan app for 10k	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apps in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	what are the best loan apps in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	2	6	1	0	$0.00	$0.00	$0.00	0.0%	16.7%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	4	7	1	0	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Organic Search	loan app without face verification	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-smart+-11/6 (1848038734029858)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（70.1%），放款量占比仅为（44.0%），CPA = $7.85，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量1条·渠道策略2条 | 大盘CPA $8.53·目标$5.00·放款率7.0%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $13.03 vs 大盘 $8.53，超出53.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

🚀扩量机会TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 放款率12.9%(大盘7.0%)，ROI 18.8%

👉 📈 提高预算+20%（+$0.02/日），低成本窗口

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.68 低于大盘69.0% | 花费占比15.0% / 放款占比49.0%

💡 日预算提高+25%（约+$20.76），优先放量

📊整体ROI 4.5% 低于目标 5.0%

申请金额 $799.28，总花费 $537.20

💡 优先放量高均单渠道/Campaign，提升资金转化比

📊 9credit 广告日报