9credit 日报 · 2026-07-27

01总体大盘 · Real-time Top Summary 完整小时截至 18:59 · 19:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$1,430

昨日同期 $1,764 -18.9%

📝

注册成本 CPA

$0.36

花费 $1,430 ÷ 注册 4.0K

🏦

今日放款量

352

完整至18时

💵

放款成本 CPL

$4.06

花费 $1,430 ÷ 放款 352

✅

审批通过率

19.9%

riskpass 905 ÷ apply 4.5K

🎯

打款率

38.9%

放款 352 ÷ 审批通过 905

📈

放款/注册率

8.9%

放款 352 ÷ 注册 4.0K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $987.78 | 昨日同期 $1,066 | 昨日全天 $1,353 -7.4% 环比 · 19点进行中未计入

Meta/FB 今日 $203.02 | 昨日同期 $188.95 | 昨日全天 $224.19 +7.4% 环比 · 19点进行中未计入

TikTok 今日 $239.63 | 昨日同期 $508.18 | 昨日全天 $653.63 -52.8% 环比 · 19点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.9K	1.5K	1.7K	371	169	$0.59	$992.72	3.7%	$987.77	$0.42	$4.80	$4.80	22.1%	100.0%
TikTok	1.0K	950	1.1K	209	67	$0.49	$548.13	0.0%	$241.39	$0.00	$0.00	$0.00	18.7%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	1.1K	786	774	183	67	$0.56	$432.31	2.7%	$203.68	$0.43	$7.24	$7.24	23.6%	100.0%
Organic	759	518	722	104	34	$0.22	$162.19	0.0%	$0.00	$0.00	$0.00	$0.00	14.4%	100.0%
opay	209	168	218	35	14	$1.03	$224.49	0.0%	$0.00	$0.00	$0.00	$0.00	16.1%	100.0%
Untrusted Devices	21	11	21	3	1	$0.07	$1.46	0.0%	$0.00	$0.00	$0.00	$0.00	14.3%	100.0%
Ease_diversion	0	1	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$225.68	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	5	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.07；预警阈值 = $5.50（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.9K	1.5K	1.6K	354	161	$743.36	$4.62	$4.62	3.7%	22.2%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	49	38	48	12	6	$67.09	$11.18	$11.18	3.2%	25.0%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	901	776	657	133	42	$0.00	$0.00	$0.00	0.0%	20.2%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	99	146	416	65	22	$0.00	$0.00	$0.00	0.0%	15.6%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	31	23	32	7	2	$0.00	$0.00	$0.00	0.0%	21.9%	—
Google Organic Search	9credit loan app download	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	fast loan app in nigeria	1	1	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	legit online loan apps in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	4	9	1	1	$0.00	$0.00	$0.00	0.0%	11.1%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	13	24	4	2	$0.00	$0.00	$0.00	0.0%	16.7%	—
Google Organic Search	loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app without face verification	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT- 9c-smart-1/16-LOAN (1854459228381233)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	4	2	1	$0.00	$0.00	$0.00	0.0%	50.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/17-loan-test (1862709959685345)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	2	2	2	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-smart+-11/6 (1848038734029858)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（68.9%），放款量占比仅为（48.0%），CPA = $5.84，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.05·目标$5.00·放款率9.6%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $11.18 vs 大盘 $6.05，超出85.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.04 低于大盘50.0% | 花费占比14.0% / 放款占比28.0%

💡 日预算提高+25%（约+$50.92），优先放量

📊整体ROI 4.9% 低于目标 5.0%

申请金额 $2,361，总花费 $1,433

💡 优先放量高均单渠道/Campaign，提升资金转化比

📊 9credit 广告日报