9credit 日报 · 2026-07-23

01总体大盘 · Real-time Top Summary 截至 2026-07-23 08:59 | 花费含汇率系数

💰

今日总花费

$327.36

昨日同期 $391.89 -16.5%

📝

注册成本 CPA

$0.39

花费 $327.36 ÷ 注册 842

🏦

今日放款量

46

截至08时

💵

放款成本 CPL

$7.12

花费 $327.36 ÷ 放款 46

✅

审批通过率

15.4%

riskpass 123 ÷ apply 800

🎯

打款率

37.4%

放款 46 ÷ 审批通过 123

📈

放款/注册率

5.5%

放款 46 ÷ 注册 842

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $176.25 | 昨日同期 $282.86 | 昨日全天 $1,422 -37.7% 环比

Meta/FB 今日 $32.65 | 昨日同期 $35.40 | 昨日全天 $213.33 -7.8% 环比

TikTok 今日 $118.45 | 昨日同期 $73.64 | 昨日全天 $720.03 +60.9% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	303	208	256	44	19	$0.49	$125.57	4.4%	$176.26	$0.28	$4.49	$4.49	17.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	128	87	82	21	11	$0.32	$26.59	3.0%	$32.66	$0.21	$2.46	$2.46	25.6%	100.0%
TikTok	491	400	278	36	10	$0.14	$39.51	1.9%	$118.44	$0.13	$6.24	$6.24	12.9%	100.0%
Organic	162	103	121	19	5	$0.11	$12.90	0.0%	$0.00	$0.00	$0.00	$0.00	15.7%	100.0%
opay	55	38	56	3	1	$0.03	$1.82	0.0%	$0.00	$0.00	$0.00	$0.00	5.4%	100.0%
Untrusted Devices	5	6	6	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $7.12；预警阈值 = $9.61（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	286	199	240	43	18	$72.54	$4.03	$4.03	4.2%	17.9%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	240	186	159	20	7	$39.52	$5.65	$5.65	1.4%	12.6%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	243	208	111	14	3	$20.23	$6.74	$6.74	3.1%	12.6%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	17	10	13	1	1	$12.78	$12.78	$12.78	5.8%	7.7%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	8	7	8	2	0	$2.63	$0.00	$0.00	0.0%	25.0%	—
Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（53.8%），放款量占比仅为（41.3%），CPA = $9.28，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量1条·渠道策略2条 | 大盘CPA $11.29·目标$5.00·放款率4.8%

🎯 Campaign 预警 & 机会

🚀扩量机会GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 放款率10.0%(大盘4.8%)，ROI 5.8%

👉 📈 提高预算+20%（+$2.56/日），低成本窗口

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.97 低于大盘74.0% | 花费占比10.0% / 放款占比38.0%

💡 日预算提高+25%（约+$8.16），优先放量

📊整体ROI 1.9% 低于目标 5.0%

申请金额 $206.39，总花费 $327.36

💡 优先放量高均单渠道/Campaign，提升资金转化比

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