9credit 日报 · 2026-07-12

01总体大盘 · Real-time Top Summary 截至 2026-07-12 12:59 | 花费含汇率系数

💰

今日总花费

$288.39

昨日同期 $361.51 -20.2%

📝

注册成本 CPA

$0.17

花费 $288.39 ÷ 注册 1.7K

🏦

今日放款量

125

截至12时

💵

放款成本 CPL

$2.31

花费 $288.39 ÷ 放款 125

✅

审批通过率

17.3%

riskpass 338 ÷ apply 2.0K

🎯

打款率

37.0%

放款 125 ÷ 审批通过 338

📈

放款/注册率

7.2%

放款 125 ÷ 注册 1.7K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $61.58 | 昨日同期 $106.45 | 昨日全天 $169.73 -42.2% 环比

TikTok 今日 $226.83 | 昨日同期 $255.07 | 昨日全天 $643.27 -11.1% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	852	683	767	149	60	$0.83	$633.76	7.9%	$241.21	$0.28	$4.02	$4.02	19.4%	100.0%
TikTok	709	607	589	109	35	$0.24	$142.63	0.0%	$226.82	$0.00	$0.00	$0.00	18.5%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	225	137	212	37	17	$0.77	$163.01	9.2%	$61.56	$0.24	$3.13	$3.13	17.5%	100.0%
Organic	320	214	275	31	10	$0.08	$22.99	0.0%	$0.00	$0.00	$0.00	$0.00	11.3%	100.0%
opay	95	72	91	10	3	$0.10	$9.43	0.0%	$0.00	$0.00	$0.00	$0.00	11.0%	100.0%
Untrusted Devices	14	11	15	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	6.7%	100.0%
offical_website	1	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	2	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$120.46	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $2.31；预警阈值 = $3.11（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	783	617	700	132	52	$202.00	$3.88	$3.88	7.5%	18.9%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	68	57	47	12	6	$39.21	$6.54	$6.54	9.5%	25.5%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	470	409	344	63	13	$0.00	$0.00	$0.00	0.0%	18.3%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	219	179	215	39	17	$0.00	$0.00	$0.00	0.0%	18.1%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	20	15	20	5	3	$0.00	$0.00	$0.00	0.0%	25.0%	—
Google Organic Search	loan app	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	3	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	2	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	7	12	2	1	$0.00	$0.00	$0.00	0.0%	16.7%	—
Google Organic Search	9 credit	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	9ja credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	0	0	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
Google Organic Search	loan app with loan viewing records in nigeria	0	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Off-Facebook Installs	Expired Attributions	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-auto-vo-test (1860093202352401)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	3	2	2	$0.00	$0.00	$0.00	0.0%	66.7%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	3	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-Register-5/20-test (1865686291754210)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（78.7%），放款量占比仅为（28.0%），CPA = $6.48，请注意优化投放效率。

06智能优化建议引擎Campaign预警2条·扩量0条·渠道策略3条 | 大盘CPA $3.04·目标$5.00·放款率7.3%

🎯 Campaign 预警 & 机会

⚠️劣质流量TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 放款率 3.2% vs 大盘 7.3%

👉 📉 削减预算30-50%，检查受众授信资质

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $6.54 vs 大盘 $3.04，超出115.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $6.48 高于大盘113.0% | 花费79.0% vs 放款37.0%

💡 削减约-$68.05/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占79.0%）

单渠道依赖大，且CPA偏高 $6.48

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（10.1% ≥ 5.0%）

申请金额 $971.81，总花费 $288.39

💡 可适度扩大总预算10-15%，测试放量上限

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