9credit 日报 · 2026-07-27

01总体大盘 · Real-time Top Summary 完整小时截至 14:59 · 15:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$973.96

昨日同期 $1,264 -22.9%

📝

注册成本 CPA

$0.38

花费 $973.96 ÷ 注册 2.5K

🏦

今日放款量

226

完整至14时

💵

放款成本 CPL

$4.31

花费 $973.96 ÷ 放款 226

✅

审批通过率

19.5%

riskpass 599 ÷ apply 3.1K

🎯

打款率

37.7%

放款 226 ÷ 审批通过 599

📈

放款/注册率

8.9%

放款 226 ÷ 注册 2.5K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $629.95 | 昨日同期 $755.14 | 昨日全天 $1,349 -16.6% 环比 · 15点进行中未计入

Meta/FB 今日 $150.74 | 昨日同期 $146.21 | 昨日全天 $224.15 +3.1% 环比 · 15点进行中未计入

TikTok 今日 $193.25 | 昨日同期 $362.21 | 昨日全天 $653.63 -46.6% 环比 · 15点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.2K	943	1.1K	233	106	$0.46	$511.42	3.2%	$629.96	$0.39	$4.45	$4.45	21.2%	100.0%
TikTok	689	629	783	158	49	$0.48	$378.26	0.0%	$194.62	$0.00	$0.00	$0.00	20.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	775	516	527	119	43	$0.70	$366.64	3.6%	$152.28	$0.40	$7.19	$7.19	22.6%	100.0%
Organic	517	339	478	63	18	$0.11	$51.84	0.0%	$0.00	$0.00	$0.00	$0.00	13.2%	100.0%
opay	147	115	158	26	9	$0.68	$107.20	0.0%	$0.00	$0.00	$0.00	$0.00	16.5%	100.0%
Untrusted Devices	12	6	14	1	1	$0.10	$1.46	0.0%	$0.00	$0.00	$0.00	$0.00	7.1%	100.0%
Ease_diversion	0	1	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$187.72	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	0	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.32；预警阈值 = $5.84（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.2K	908	1.1K	226	102	$431.00	$4.23	$4.23	3.4%	21.4%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	32	22	24	6	3	$41.17	$13.72	$13.72	1.6%	25.0%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	605	514	451	103	32	$0.00	$0.00	$0.00	0.0%	22.8%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	65	100	308	50	16	$0.00	$0.00	$0.00	0.0%	16.2%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	19	13	14	3	1	$0.00	$0.00	$0.00	0.0%	21.4%	—
Google Organic Search	9credit loan app download	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	legit online loan apps in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	3	8	1	1	$0.00	$0.00	$0.00	0.0%	12.5%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	9	16	1	1	$0.00	$0.00	$0.00	0.0%	6.2%	—
Google Organic Search	loan app without face verification	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT- 9c-smart-1/16-LOAN (1854459228381233)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	3	2	0	$0.00	$0.00	$0.00	0.0%	66.7%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/17-loan-test (1862709959685345)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（64.5%），放款量占比仅为（46.9%），CPA = $5.94，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.26·目标$5.00·放款率9.9%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $13.72 vs 大盘 $6.26，超出119.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.54 低于大盘43.0% | 花费占比16.0% / 放款占比28.0%

💡 日预算提高+25%（约+$38.07），优先放量

📊整体ROI 4.4% 低于目标 5.0%

申请金额 $1,417，总花费 $976.85

💡 优先放量高均单渠道/Campaign，提升资金转化比

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