9credit 日报 · 2026-07-08

01总体大盘 · Real-time Top Summary 截至 2026-07-08 11:59 | 花费含汇率系数

💰

今日总花费

$234.83

昨日同期 $273.26 -14.1%

📝

注册成本 CPA

$0.17

花费 $234.83 ÷ 注册 1.4K

🏦

今日放款量

109

截至11时

💵

放款成本 CPL

$2.15

花费 $234.83 ÷ 放款 109

✅

审批通过率

17.3%

riskpass 261 ÷ apply 1.5K

🎯

打款率

41.8%

放款 109 ÷ 审批通过 261

📈

放款/注册率

7.8%

放款 109 ÷ 注册 1.4K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $76.19 | 昨日同期 $100.18 | 昨日全天 $228.17 -23.9% 环比

TikTok 今日 $158.62 | 昨日同期 $173.09 | 昨日全天 $431.08 -8.4% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	707	561	596	121	50	$0.77	$456.30	7.0%	$195.02	$0.28	$3.90	$3.90	20.3%	100.0%
TikTok	567	468	428	57	25	$0.38	$163.60	0.0%	$158.64	$0.00	$0.00	$0.00	13.3%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	251	163	201	46	16	$0.67	$135.52	5.1%	$76.19	$0.32	$4.99	$4.99	22.9%	100.0%
Organic	283	177	226	26	11	$0.20	$45.52	0.0%	$0.00	$0.00	$0.00	$0.00	11.5%	100.0%
opay	31	19	41	6	5	$3.92	$160.68	0.0%	$0.00	$0.00	$0.00	$0.00	14.6%	100.0%
Untrusted Devices	7	7	13	4	1	$0.11	$1.46	0.0%	$0.00	$0.00	$0.00	$0.00	30.8%	100.0%
Pangle	0	1	1	1	1	$1.46	$1.46	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$90.92	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $2.15；预警阈值 = $2.91（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	668	521	552	113	45	$164.75	$3.66	$3.66	6.3%	20.5%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	33	30	27	6	4	$30.27	$7.57	$7.57	10.7%	22.2%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	417	351	307	38	15	$0.00	$0.00	$0.00	0.0%	12.4%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	106	92	92	14	9	$0.00	$0.00	$0.00	0.0%	15.2%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	44	25	21	5	1	$0.00	$0.00	$0.00	0.0%	23.8%	—
Google Organic Search	apps that don't use credit score for loan	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app with nin only no credit check apk	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app without bvn just number	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	nigeria loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which online loan app there not asking face verified phone	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	2	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	6	13	1	0	$0.00	$0.00	$0.00	0.0%	7.7%	—
Google Organic Search	9credit loans	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/9-loan-test (1861974316390417)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-Register-5/20-test (1865686291754210)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（67.6%），放款量占比仅为（22.9%），CPA = $6.35，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $3.13·目标$5.00·放款率7.3%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $7.57 vs 大盘 $3.13，超出142.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $6.35 高于大盘103.0% | 花费68.0% vs 放款33.0%

💡 削减约-$47.59/日，资源向Google倾斜

🏆整体ROI达标（12.3% ≥ 5.0%）

申请金额 $964.54，总花费 $234.83

💡 可适度扩大总预算10-15%，测试放量上限

📊 9credit 广告日报