9credit 日报 · 2026-07-20

01总体大盘 · Real-time Top Summary 截至 2026-07-20 08:59 | 花费含汇率系数

💰

今日总花费

$388.44

昨日同期 $474.20 -18.1%

📝

注册成本 CPA

$0.55

花费 $388.44 ÷ 注册 701

🏦

今日放款量

56

截至08时

💵

放款成本 CPL

$6.94

花费 $388.44 ÷ 放款 56

✅

审批通过率

17.5%

riskpass 148 ÷ apply 848

🎯

打款率

37.8%

放款 56 ÷ 审批通过 148

📈

放款/注册率

8.0%

放款 56 ÷ 注册 701

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $232.36 | 昨日同期 $290.59 | 昨日全天 $1,516 -20.0% 环比

Meta/FB 今日 $39.52 | 昨日同期 $58.94 | 昨日全天 $239.95 -32.9% 环比

TikTok 今日 $116.57 | 昨日同期 $124.67 | 昨日全天 $636.84 -6.5% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	378	265	308	62	29	$0.73	$225.35	8.0%	$232.37	$0.22	$2.91	$2.91	20.1%	100.0%
TikTok	240	186	226	35	13	$0.17	$39.22	2.0%	$116.56	$0.24	$4.45	$4.45	15.5%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	165	107	115	23	5	$0.21	$24.14	2.8%	$39.51	$0.16	$5.14	$5.14	20.0%	100.0%
Organic	162	99	153	18	4	$0.31	$47.48	0.0%	$0.00	$0.00	$0.00	$0.00	11.8%	100.0%
opay	45	39	40	8	4	$0.99	$39.79	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
Untrusted Devices	5	4	7	2	1	$2.63	$18.41	0.0%	$0.00	$0.00	$0.00	$0.00	28.6%	100.0%
Ease_diversion	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.94；预警阈值 = $9.36（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	361	250	289	60	27	$74.30	$2.75	$2.75	5.0%	20.8%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	177	137	145	22	10	$36.98	$3.70	$3.70	2.7%	15.2%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	50	42	67	11	3	$15.19	$5.06	$5.06	1.2%	16.4%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	15	13	14	1	1	$10.09	$10.09	$10.09	29.9%	7.1%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	13	6	11	1	0	$5.65	$0.00	$0.00	0.0%	9.1%	—
Google Organic Search	list of loan apps in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	1	4	1	1	$0.00	$0.00	$0.00	0.0%	25.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-4/23-loan-test (1863069733274801)	0	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
TikTok SAN	TT-9C-4/9-loan-test (1861974316390417)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（59.8%），放款量占比仅为（51.8%），CPA = $8.01，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量0条·渠道策略1条 | 大盘CPA $9.25·目标$5.00·放款率9.3%

🎯 Campaign 预警 & 机会

✅ 当前无异常Campaign

💼 渠道预算策略建议

📊整体ROI 3.0% 低于目标 5.0%

申请金额 $394.39，总花费 $388.44

💡 优先放量高均单渠道/Campaign，提升资金转化比

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