9credit 日报 · 2026-07-29

01总体大盘 · Real-time Top Summary 完整小时截至 14:59 · 15:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$909.71

昨日同期 $1,093 -16.7%

📝

注册成本 CPA

$0.35

花费 $909.71 ÷ 注册 2.6K

🏦

今日放款量

248

完整至14时

💵

放款成本 CPL

$3.67

花费 $909.71 ÷ 放款 248

✅

审批通过率

19.5%

riskpass 629 ÷ apply 3.2K

🎯

打款率

39.4%

放款 248 ÷ 审批通过 629

📈

放款/注册率

9.4%

放款 248 ÷ 注册 2.6K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $632.90 | 昨日同期 $777.37 | 昨日全天 $1,457 -18.6% 环比 · 15点进行中未计入

Meta/FB 今日 $127.44 | 昨日同期 $149.25 | 昨日全天 $230.64 -14.6% 环比 · 15点进行中未计入

TikTok 今日 $149.35 | 昨日同期 $165.99 | 昨日全天 $317.50 -10.0% 环比 · 15点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.3K	999	1.2K	246	106	$0.73	$851.53	5.3%	$632.91	$0.38	$4.56	$4.56	21.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	799	591	612	157	60	$0.47	$289.76	2.9%	$128.08	$0.37	$4.97	$4.97	25.7%	100.0%
TikTok	533	492	730	132	50	$0.38	$279.30	0.0%	$151.25	$0.00	$0.00	$0.00	18.1%	100.0%
Organic	589	406	532	66	23	$0.35	$184.27	0.0%	$0.00	$0.00	$0.00	$0.00	12.4%	100.0%
opay	171	124	168	25	7	$0.09	$15.87	0.0%	$0.00	$0.00	$0.00	$0.00	14.9%	100.0%
Untrusted Devices	17	13	17	1	1	$0.06	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	5.9%	100.0%
Pangle	0	0	2	1	1	$0.55	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	50.0%	100.0%
offical_website	1	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	3	4	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	25.0%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$131.54	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $3.68；预警阈值 = $4.97（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.2K	961	1.1K	231	98	$426.43	$4.35	$4.35	4.2%	21.0%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	54	32	32	12	6	$56.59	$9.43	$9.43	13.2%	37.5%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	475	406	440	85	32	$0.00	$0.00	$0.00	0.0%	19.3%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	26	59	249	36	13	$0.00	$0.00	$0.00	0.0%	14.5%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	20	17	15	6	3	$0.00	$0.00	$0.00	0.0%	40.0%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	12	10	23	5	2	$0.00	$0.00	$0.00	0.0%	21.7%	—
Google Organic Search	best loan app in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	1	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	ncredit	1	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	5	8	1	0	$0.00	$0.00	$0.00	0.0%	12.5%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	6	22	2	1	$0.00	$0.00	$0.00	0.0%	9.1%	—
Google Organic Search	instant loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	student loan app in nigeria 9 credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-2/10-VO-Test (1856735148818498)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（69.4%），放款量占比仅为（42.7%），CPA = $5.97，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $5.85·目标$5.00·放款率10.4%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $9.43 vs 大盘 $5.85，超出61.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.13 低于大盘63.0% | 花费占比14.0% / 放款占比38.0%

💡 日预算提高+25%（约+$32.02），优先放量

🏆整体ROI达标（5.3% ≥ 5.0%）

申请金额 $1,623，总花费 $912.23

💡 可适度扩大总预算10-15%，测试放量上限

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