9credit 日报 · 2026-07-12

01总体大盘 · Real-time Top Summary 截至 2026-07-12 06:59 | 花费含汇率系数

💰

今日总花费

$69.49

昨日同期 $90.59 -23.3%

📝

注册成本 CPA

$0.20

花费 $69.49 ÷ 注册 353

🏦

今日放款量

26

截至06时

💵

放款成本 CPL

$2.67

花费 $69.49 ÷ 放款 26

✅

审批通过率

16.5%

riskpass 60 ÷ apply 364

🎯

打款率

43.3%

放款 26 ÷ 审批通过 60

📈

放款/注册率

7.4%

放款 26 ÷ 注册 353

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $8.90 | 昨日同期 $20.15 | 昨日全天 $169.68 -55.8% 环比

TikTok 今日 $60.60 | 昨日同期 $70.44 | 昨日全天 $643.27 -14.0% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	168	127	141	29	14	$1.10	$155.76	5.7%	$82.43	$0.49	$5.89	$5.89	20.6%	100.0%
TikTok	150	139	112	15	6	$0.45	$50.11	2.7%	$60.59	$0.38	$9.40	$9.40	13.4%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	26	17	30	7	3	$4.06	$121.82	24.4%	$8.90	$0.58	$4.99	$4.99	23.3%	100.0%
Organic	75	46	48	6	2	$0.06	$2.90	0.0%	$0.00	$0.00	$0.00	$0.00	12.5%	100.0%
opay	27	18	26	3	1	$0.06	$1.45	0.0%	$0.00	$0.00	$0.00	$0.00	11.5%	100.0%
Untrusted Devices	7	6	7	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $2.67；预警阈值 = $3.61（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	153	114	124	24	10	$67.98	$6.80	$6.80	5.0%	19.4%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	97	95	56	6	3	$26.09	$8.70	$8.70	0.8%	10.7%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	45	37	49	8	2	$24.59	$12.29	$12.29	4.9%	16.3%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	14	11	9	3	3	$14.45	$4.82	$4.82	7.9%	33.3%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	8	6	5	1	1	$5.73	$5.73	$5.73	1.4%	20.0%	—
Google Organic Search	loan app	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	2	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9 credit	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app with loan viewing records in nigeria	0	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Off-Facebook Installs	Expired Attributions	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（87.2%），放款量占比仅为（23.1%），CPA = $10.10，请注意优化投放效率。

06智能优化建议引擎Campaign预警3条·扩量0条·渠道策略3条 | 大盘CPA $3.47·目标$5.00·放款率7.5%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)

📊 CPA $6.80 vs 大盘 $3.47，超出96.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 CPA $8.70 vs 大盘 $3.47，超出150.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 CPA $12.29 vs 大盘 $3.47，超出254.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $10.10 高于大盘191.0% | 花费87.0% vs 放款30.0%

💡 削减约-$18.18/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占87.0%）

单渠道依赖大，且CPA偏高 $10.10

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（14.3% ≥ 5.0%）

申请金额 $332.04，总花费 $69.49

💡 可适度扩大总预算10-15%，测试放量上限

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