9credit 日报 · 2026-07-23

01总体大盘 · Real-time Top Summary 截至 2026-07-23 04:59 | 花费含汇率系数

💰

今日总花费

$136.76

昨日同期 $116.78 +17.1%

📝

注册成本 CPA

$0.50

花费 $136.76 ÷ 注册 271

🏦

今日放款量

14

截至04时

💵

放款成本 CPL

$9.77

花费 $136.76 ÷ 放款 14

✅

审批通过率

10.8%

riskpass 27 ÷ apply 251

🎯

打款率

51.9%

放款 14 ÷ 审批通过 27

📈

放款/注册率

5.2%

放款 14 ÷ 注册 271

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $73.40 | 昨日同期 $90.63 | 昨日全天 $1,418 -19.0% 环比

Meta/FB 今日 $11.75 | 昨日同期 $8.75 | 昨日全天 $213.00 +34.3% 环比

TikTok 今日 $51.62 | 昨日同期 $17.40 | 昨日全天 $720.03 +196.7% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
TikTok	161	130	92	14	5	$0.17	$15.67	2.4%	$51.62	$0.12	$3.84	$3.84	15.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	34	23	18	5	5	$0.52	$9.38	3.7%	$11.74	$0.22	$1.50	$1.50	27.8%	100.0%
Google Ads	90	64	73	4	2	$0.07	$4.86	0.9%	$73.40	$0.18	$8.14	$8.14	5.5%	100.0%
Organic	70	40	47	4	2	$0.05	$2.55	0.0%	$0.00	$0.00	$0.00	$0.00	8.5%	100.0%
opay	16	12	20	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Untrusted Devices	2	2	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $9.77；预警阈值 = $13.19（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	76	60	58	8	4	$16.06	$4.01	$4.01	1.4%	13.8%	—
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	83	60	68	4	2	$13.96	$6.98	$6.98	1.0%	5.9%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	7	4	2	0	0	$2.32	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	81	64	32	5	1	$2.31	$2.31	$2.31	10.9%	15.6%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	4	6	2	1	0	$0.83	$0.00	$0.00	0.0%	50.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（53.7%），放款量占比仅为（14.3%），CPA = $36.70，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量0条·渠道策略3条 | 大盘CPA $19.54·目标$5.00·放款率3.6%

🎯 Campaign 预警 & 机会

✅ 当前无异常Campaign

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.35 低于大盘88.0% | 花费占比9.0% / 放款占比71.0%

💡 日预算提高+25%（约+$2.94），优先放量

🔴压缩 Google 预算 -30%

CPA $36.70 高于大盘88.0% | 花费54.0% vs 放款29.0%

💡 削减约-$22.02/日，资源向Meta倾斜

📊整体ROI 0.7% 低于目标 5.0%

申请金额 $32.47，总花费 $136.76

💡 优先放量高均单渠道/Campaign，提升资金转化比

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