9credit 日报 · 2026-07-30

01总体大盘 · Real-time Top Summary 完整小时截至 08:59 · 09:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$328.77

昨日同期 $340.96 -3.6%

📝

注册成本 CPA

$0.40

花费 $328.77 ÷ 注册 820

🏦

今日放款量

52

完整至08时

💵

放款成本 CPL

$6.32

花费 $328.77 ÷ 放款 52

✅

审批通过率

15.1%

riskpass 150 ÷ apply 991

🎯

打款率

34.7%

放款 52 ÷ 审批通过 150

📈

放款/注册率

6.3%

放款 52 ÷ 注册 820

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $222.14 | 昨日同期 $229.01 | 昨日全天 $1,323 -3.0% 环比 · 09点进行中未计入

Meta/FB 今日 $49.32 | 昨日同期 $36.06 | 昨日全天 $206.75 +36.8% 环比 · 09点进行中未计入

TikTok 今日 $57.31 | 昨日同期 $75.88 | 昨日全天 $324.53 -24.5% 环比 · 09点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	430	339	372	65	22	$0.64	$237.75	3.3%	$222.15	$0.51	$9.96	$9.96	17.5%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	225	154	160	33	15	$0.16	$25.63	0.6%	$50.20	$0.57	$8.53	$8.53	20.6%	100.0%
Organic	192	113	166	18	9	$0.47	$77.76	0.0%	$0.00	$0.00	$0.00	$0.00	10.8%	100.0%
TikTok	207	167	227	26	6	$0.24	$53.96	2.7%	$58.24	$0.29	$10.16	$10.16	11.5%	100.0%
opay	53	39	62	8	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	12.9%	100.0%
Untrusted Devices	8	7	5	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.36；预警阈值 = $8.58（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	393	308	342	59	21	$180.08	$8.58	$8.58	3.7%	17.3%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	189	142	152	21	4	$54.06	$13.52	$13.52	0.5%	13.8%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	36	28	24	6	1	$39.10	$39.10	$39.10	1.3%	25.0%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	6	5	1	0	0	$4.03	$0.00	$0.00	0.0%	0.0%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	7	4	3	0	0	$2.80	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	5	15	67	5	2	$0.08	$0.04	$0.04	16.9%	7.5%	—
Google Organic Search	best,fast and reliable loan app for 10k	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	2	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-smart+-11/6 (1848038734029858)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（67.2%），放款量占比仅为（42.3%），CPA = $10.10，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量1条·渠道策略2条 | 大盘CPA $11.81·目标$5.00·放款率5.5%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $39.10 vs 大盘 $11.81，超出231.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

🚀扩量机会TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 放款率13.3%(大盘5.5%)，ROI 16.9%

👉 📈 提高预算+20%（+$0.02/日），低成本窗口

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.35 低于大盘72.0% | 花费占比15.0% / 放款占比54.0%

💡 日预算提高+25%（约+$12.55），优先放量

📊整体ROI 3.6% 低于目标 5.0%

申请金额 $395.10，总花费 $330.59

💡 优先放量高均单渠道/Campaign，提升资金转化比

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