9credit 日报 · 2026-07-29

01总体大盘 · Real-time Top Summary 完整小时截至 20:59 · 21:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$1,559

昨日同期 $1,716 -9.2%

📝

注册成本 CPA

$0.36

花费 $1,559 ÷ 注册 4.3K

🏦

今日放款量

349

完整至20时

💵

放款成本 CPL

$4.47

花费 $1,559 ÷ 放款 349

✅

审批通过率

18.8%

riskpass 941 ÷ apply 5.0K

🎯

打款率

37.1%

放款 349 ÷ 审批通过 941

📈

放款/注册率

8.1%

放款 349 ÷ 注册 4.3K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $1,112 | 昨日同期 $1,253 | 昨日全天 $1,459 -11.2% 环比 · 21点进行中未计入

Meta/FB 今日 $188.91 | 昨日同期 $210.31 | 昨日全天 $230.64 -10.2% 环比 · 21点进行中未计入

TikTok 今日 $257.92 | 昨日同期 $253.26 | 昨日全天 $317.50 +1.8% 环比 · 21点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	2.3K	1.8K	1.9K	401	155	$0.66	$1,265	3.4%	$1,112	$0.50	$7.23	$7.23	20.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	1.2K	874	873	208	80	$0.38	$334.45	1.8%	$189.07	$0.48	$6.94	$6.94	23.8%	100.0%
TikTok	788	742	1.1K	188	70	$0.42	$455.96	0.0%	$261.51	$0.00	$0.00	$0.00	17.2%	100.0%
Organic	919	663	829	107	31	$0.26	$216.97	0.0%	$0.00	$0.00	$0.00	$0.00	12.9%	100.0%
opay	250	191	242	32	11	$0.09	$22.24	0.0%	$0.00	$0.00	$0.00	$0.00	13.2%	100.0%
Untrusted Devices	23	20	32	1	1	$0.03	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	3.1%	100.0%
Pangle	0	0	3	2	1	$0.37	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	66.7%	100.0%
offical_website	1	1	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
Ease_diversion	0	5	6	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	16.7%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$273.27	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	2	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.48；预警阈值 = $6.05（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	2.1K	1.7K	1.8K	378	144	$988.17	$6.86	$6.86	3.0%	20.8%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	99	65	59	18	8	$131.96	$16.49	$16.49	5.9%	30.5%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	687	596	648	116	39	$0.00	$0.00	$0.00	0.0%	17.9%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	51	103	381	56	22	$0.00	$0.00	$0.00	0.0%	14.7%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	30	24	21	8	4	$0.00	$0.00	$0.00	0.0%	38.1%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	20	18	35	8	5	$0.00	$0.00	$0.00	0.0%	22.9%	—
Google Organic Search	loan app in nigeria	2	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9credit loan app download	1	1	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	ncredit	1	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	8	11	1	0	$0.00	$0.00	$0.00	0.0%	9.1%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	12	34	3	1	$0.00	$0.00	$0.00	0.0%	8.8%	—
Google Organic Search	instant loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	student loan app in nigeria 9 credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-2/10-VO-Test (1856735148818498)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（71.2%），放款量占比仅为（44.4%），CPA = $7.18，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.95·目标$5.00·放款率8.8%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $16.49 vs 大盘 $6.95，超出137.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.36 低于大盘66.0% | 花费占比12.0% / 放款占比36.0%

💡 日预算提高+25%（约+$47.27），优先放量

📊整体ROI 4.4% 低于目标 5.0%

申请金额 $2,297，总花费 $1,563

💡 优先放量高均单渠道/Campaign，提升资金转化比

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