9credit 日报 · 2026-07-23

01总体大盘 · Real-time Top Summary 截至 2026-07-23 10:59 | 花费含汇率系数

💰

今日总花费

$573.69

昨日同期 $628.17 -8.7%

📝

注册成本 CPA

$0.37

花费 $573.69 ÷ 注册 1.6K

🏦

今日放款量

98

截至10时

💵

放款成本 CPL

$5.85

花费 $573.69 ÷ 放款 98

✅

审批通过率

17.1%

riskpass 271 ÷ apply 1.6K

🎯

打款率

36.2%

放款 98 ÷ 审批通过 271

📈

放款/注册率

6.3%

放款 98 ÷ 注册 1.6K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $331.50 | 昨日同期 $438.11 | 昨日全天 $1,423 -24.3% 环比

Meta/FB 今日 $59.43 | 昨日同期 $62.01 | 昨日全天 $213.55 -4.2% 环比

TikTok 今日 $182.75 | 昨日同期 $128.07 | 昨日全天 $720.03 +42.7% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	599	435	526	95	42	$0.78	$411.98	5.0%	$331.50	$0.41	$5.90	$5.90	18.1%	100.0%
TikTok	839	699	538	77	26	$0.19	$101.61	1.9%	$182.74	$0.20	$6.29	$6.29	14.3%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	271	178	198	49	15	$0.57	$112.38	3.2%	$59.45	$0.39	$7.04	$7.04	24.7%	100.0%
Organic	278	169	221	41	10	$0.09	$19.24	0.0%	$0.00	$0.00	$0.00	$0.00	18.6%	100.0%
opay	83	75	91	9	5	$0.08	$7.65	0.0%	$0.00	$0.00	$0.00	$0.00	9.9%	100.0%
Untrusted Devices	9	11	13	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
offical_website	1	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.85；预警阈值 = $7.90（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	564	413	489	92	40	$204.28	$5.11	$5.11	5.6%	18.8%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	432	348	300	35	11	$95.13	$8.65	$8.65	1.8%	11.7%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	387	330	219	36	14	$61.53	$4.40	$4.40	2.2%	16.4%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	34	18	26	3	2	$43.37	$21.68	$21.68	1.9%	11.5%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	20	20	17	6	1	$6.98	$6.98	$6.98	0.5%	35.3%	—
Google Organic Search	loan app with high amount in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	2	6	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	urgent loan 10,000 in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（57.8%），放款量占比仅为（42.9%），CPA = $7.89，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $8.44·目标$5.00·放款率6.0%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $21.68 vs 大盘 $8.44，超出157.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.96 低于大盘53.0% | 花费占比10.0% / 放款占比22.0%

💡 日预算提高+25%（约+$14.86），优先放量

📊整体ROI 3.4% 低于目标 5.0%

申请金额 $652.87，总花费 $573.69

💡 优先放量高均单渠道/Campaign，提升资金转化比

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