9credit 日报 · 2026-07-23

01总体大盘 · Real-time Top Summary 截至 2026-07-23 16:59 | 花费含汇率系数

💰

今日总花费

$1,431

昨日同期 $1,397 +2.4%

📝

注册成本 CPA

$0.36

花费 $1,431 ÷ 注册 3.9K

🏦

今日放款量

256

截至16时

💵

放款成本 CPL

$5.59

花费 $1,431 ÷ 放款 256

✅

审批通过率

18.0%

riskpass 722 ÷ apply 4.0K

🎯

打款率

35.5%

放款 256 ÷ 审批通过 722

📈

放款/注册率

6.5%

放款 256 ÷ 注册 3.9K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $851.20 | 昨日同期 $985.80 | 昨日全天 $1,424 -13.7% 环比

Meta/FB 今日 $143.46 | 昨日同期 $158.20 | 昨日全天 $213.92 -9.3% 环比

TikTok 今日 $436.25 | 昨日同期 $253.05 | 昨日全天 $720.03 +72.4% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.7K	1.3K	1.4K	278	107	$0.52	$724.03	3.7%	$851.19	$0.35	$5.44	$5.44	20.1%	100.0%
TikTok	1.8K	1.5K	1.3K	205	64	$0.17	$222.26	0.0%	$436.25	$0.00	$0.00	$0.00	15.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	687	496	537	128	45	$0.41	$220.92	2.7%	$143.48	$0.35	$5.42	$5.42	23.8%	100.0%
Organic	680	439	579	87	30	$0.11	$62.69	0.0%	$0.00	$0.00	$0.00	$0.00	15.0%	100.0%
opay	187	153	197	23	10	$0.11	$20.99	0.0%	$0.00	$0.00	$0.00	$0.00	11.7%	100.0%
Untrusted Devices	18	18	26	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	3.8%	100.0%
offical_website	2	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
App Store	1	0	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
h5daoliu	1	0	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$313.14	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.59；预警阈值 = $7.55（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.6K	1.2K	1.3K	261	98	$493.78	$5.04	$5.04	3.5%	20.3%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	67	42	56	9	7	$88.53	$12.65	$12.65	4.9%	16.1%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	981	822	749	114	36	$0.00	$0.00	$0.00	0.0%	15.2%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	736	648	499	80	26	$0.00	$0.00	$0.00	0.0%	16.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	42	37	35	11	2	$0.00	$0.00	$0.00	0.0%	31.4%	—
Google Organic Search	7 day loan apk in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	list of loan app to borrow money	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	load app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	loan app with high amount in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	play loan cash money	1	1	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	3	7	2	0	$0.00	$0.00	$0.00	0.0%	28.6%	—
Google Ads ACI	9credit2-2.5-Loan-0530 (14900376715)	0	2	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	2	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	13	25	6	1	$0.00	$0.00	$0.00	0.0%	24.0%	—
Google Organic Search	loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	nigeria loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	urgent loan 10,000 in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Off-Facebook Installs	Expired Attributions	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（59.5%），放款量占比仅为（41.8%），CPA = $7.96，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $8.32·目标$5.00·放款率6.1%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $12.65 vs 大盘 $8.32，超出52.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.19 低于大盘62.0% | 花费占比10.0% / 放款占比26.0%

💡 日预算提高+25%（约+$35.87），优先放量

📊整体ROI 2.6% 低于目标 5.0%

申请金额 $1,251，总花费 $1,431

💡 优先放量高均单渠道/Campaign，提升资金转化比

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