9credit 日报 · 2026-07-29

01总体大盘 · Real-time Top Summary 完整小时截至 18:59 · 19:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$1,343

昨日同期 $1,521 -11.7%

📝

注册成本 CPA

$0.35

花费 $1,343 ÷ 注册 3.8K

🏦

今日放款量

330

完整至18时

💵

放款成本 CPL

$4.07

花费 $1,343 ÷ 放款 330

✅

审批通过率

19.0%

riskpass 860 ÷ apply 4.5K

🎯

打款率

38.4%

放款 330 ÷ 审批通过 860

📈

放款/注册率

8.6%

放款 330 ÷ 注册 3.8K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $950.66 | 昨日同期 $1,102 | 昨日全天 $1,459 -13.7% 环比 · 19点进行中未计入

Meta/FB 今日 $172.14 | 昨日同期 $194.46 | 昨日全天 $230.64 -11.5% 环比 · 19点进行中未计入

TikTok 今日 $219.98 | 昨日同期 $224.73 | 昨日全天 $317.50 -2.1% 环比 · 19点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	2.0K	1.6K	1.7K	360	144	$0.71	$1,224	4.6%	$950.66	$0.41	$5.56	$5.56	20.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	1.1K	810	812	195	77	$0.41	$329.33	2.2%	$172.59	$0.42	$5.87	$5.87	24.0%	100.0%
TikTok	714	678	995	175	65	$0.41	$406.58	0.0%	$221.74	$0.00	$0.00	$0.00	17.6%	100.0%
Organic	829	595	746	94	31	$0.29	$216.97	0.0%	$0.00	$0.00	$0.00	$0.00	12.6%	100.0%
opay	229	170	228	31	11	$0.10	$22.24	0.0%	$0.00	$0.00	$0.00	$0.00	13.6%	100.0%
Untrusted Devices	21	18	26	1	1	$0.04	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	3.8%	100.0%
Pangle	0	0	3	2	1	$0.37	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	66.7%	100.0%
offical_website	1	1	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
Ease_diversion	0	4	5	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$204.87	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	2	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.08；预警阈值 = $5.50（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.9K	1.5K	1.6K	339	133	$705.02	$5.30	$5.30	4.0%	20.9%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	84	57	54	16	8	$96.24	$12.03	$12.03	8.1%	29.6%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	626	551	598	110	37	$0.00	$0.00	$0.00	0.0%	18.4%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	43	89	339	50	20	$0.00	$0.00	$0.00	0.0%	14.7%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	27	20	19	7	3	$0.00	$0.00	$0.00	0.0%	36.8%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	18	17	31	8	5	$0.00	$0.00	$0.00	0.0%	25.8%	—
Google Organic Search	loan app in nigeria	2	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9credit loan app download	1	1	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	ncredit	1	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	7	10	1	0	$0.00	$0.00	$0.00	0.0%	10.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	10	31	3	1	$0.00	$0.00	$0.00	0.0%	9.7%	—
Google Organic Search	instant loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	student loan app in nigeria 9 credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-2/10-VO-Test (1856735148818498)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（70.7%），放款量占比仅为（43.6%），CPA = $6.60，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.44·目标$5.00·放款率9.3%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $12.03 vs 大盘 $6.44，超出87.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.24 低于大盘65.0% | 花费占比13.0% / 放款占比37.0%

💡 日预算提高+25%（约+$43.15），优先放量

📊整体ROI 4.9% 低于目标 5.0%

申请金额 $2,201，总花费 $1,345

💡 优先放量高均单渠道/Campaign，提升资金转化比

📊 9credit 广告日报