9credit 日报 · 2026-07-14

01总体大盘 · Real-time Top Summary 截至 2026-07-14 07:59 | 花费含汇率系数

💰

今日总花费

$93.49

昨日同期 $120.14 -22.2%

📝

注册成本 CPA

$0.20

花费 $93.49 ÷ 注册 473

🏦

今日放款量

27

截至07时

💵

放款成本 CPL

$3.46

花费 $93.49 ÷ 放款 27

✅

审批通过率

14.2%

riskpass 72 ÷ apply 508

🎯

打款率

37.5%

放款 27 ÷ 审批通过 72

📈

放款/注册率

5.7%

放款 27 ÷ 注册 473

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $26.97 | 昨日同期 $30.82 | 昨日全天 $247.62 -12.5% 环比

TikTok 今日 $66.52 | 昨日同期 $89.33 | 昨日全天 $643.15 -25.5% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	235	176	174	27	10	$0.84	$146.76	5.4%	$81.00	$0.34	$8.10	$8.10	15.5%	100.0%
TikTok	192	138	133	18	6	$0.26	$34.06	1.9%	$66.51	$0.27	$8.77	$8.77	13.5%	100.0%
Organic	104	65	85	10	5	$0.25	$21.31	0.0%	$0.00	$0.00	$0.00	$0.00	11.8%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	84	55	66	15	4	$0.08	$5.58	0.7%	$26.98	$0.30	$6.23	$6.23	22.7%	100.0%
opay	42	36	45	1	1	$0.03	$1.45	0.0%	$0.00	$0.00	$0.00	$0.00	2.2%	100.0%
Untrusted Devices	2	1	4	1	1	$0.36	$1.45	0.0%	$0.00	$0.00	$0.00	$0.00	25.0%	100.0%
26Whitelist	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $3.46；预警阈值 = $4.67（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	219	159	159	26	9	$70.89	$7.88	$7.88	5.6%	16.4%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	147	104	93	12	2	$30.02	$15.01	$15.01	0.3%	12.9%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	33	28	33	6	4	$18.54	$4.63	$4.63	5.0%	18.2%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	18	13	11	1	1	$10.12	$10.12	$10.12	4.5%	9.1%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	12	6	5	0	0	$4.08	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	3	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9credit	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（71.1%），放款量占比仅为（22.2%），CPA = $11.09，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略3条 | 大盘CPA $5.84·目标$5.00·放款率5.1%

🎯 Campaign 预警 & 机会

💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 CPA $15.01 vs 大盘 $5.84，超出157.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $11.09 高于大盘90.0% | 花费71.0% vs 放款38.0%

💡 削减约-$19.95/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占71.0%）

单渠道依赖大，且CPA偏高 $11.09

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（6.8% ≥ 5.0%）

申请金额 $210.61，总花费 $93.49

💡 可适度扩大总预算10-15%，测试放量上限

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