9credit 日报 · 2026-08-04

01总体大盘 · Real-time Top Summary 完整小时截至 09:59 · 10:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$385.65

昨日同期 $363.40 +6.1%

📝

注册成本 CPA

$0.36

花费 $385.65 ÷ 注册 1.1K

🏦

今日放款量

65

完整至09时

💵

放款成本 CPL

$5.93

花费 $385.65 ÷ 放款 65

✅

审批通过率

15.9%

riskpass 200 ÷ apply 1.3K

🎯

打款率

32.5%

放款 65 ÷ 审批通过 200

📈

放款/注册率

6.1%

放款 65 ÷ 注册 1.1K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $195.25 | 昨日同期 $239.02 | 昨日全天 $1,014 -18.3% 环比 · 10点进行中未计入

Meta/FB 今日 $63.24 | 昨日同期 $54.54 | 昨日全天 $234.42 +16.0% 环比 · 10点进行中未计入

TikTok 今日 $127.15 | 昨日同期 $69.83 | 昨日全天 $417.85 +82.1% 环比 · 10点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	434	330	419	79	26	$1.01	$422.19	8.1%	$195.24	$0.36	$6.01	$6.01	18.9%	100.0%
TikTok	406	340	340	46	15	$0.51	$172.01	4.1%	$128.54	$0.31	$8.31	$8.31	13.5%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	257	170	180	35	12	$0.99	$177.88	4.2%	$64.22	$0.49	$10.49	$10.49	19.4%	100.0%
Organic	235	161	237	25	8	$0.05	$10.70	0.0%	$0.00	$0.00	$0.00	$0.00	10.5%	100.0%
opay	74	59	69	15	4	$0.08	$5.72	0.0%	$0.00	$0.00	$0.00	$0.00	21.7%	100.0%
Untrusted Devices	9	7	10	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
offical_website	1	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.97；预警阈值 = $8.06（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	394	297	384	71	23	$125.65	$5.46	$5.46	9.9%	18.5%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	170	134	156	23	9	$71.87	$7.99	$7.99	6.9%	14.7%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	227	195	172	21	5	$49.09	$9.82	$9.82	0.4%	12.2%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	38	27	29	7	2	$30.59	$15.29	$15.29	0.5%	24.1%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	7	6	8	2	1	$3.69	$3.69	$3.69	1.0%	25.0%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	2	3	1	0	0	$0.05	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9credit loan chase	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	3	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	4	5	1	1	$0.00	$0.00	$0.00	0.0%	20.0%	—
Google Organic Search	loan apps	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（50.3%），放款量占比仅为（40.0%），CPA = $7.51，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $9.46·目标$5.00·放款率6.1%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $15.29 vs 大盘 $9.46，超出62.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $5.35 低于大盘43.0% | 花费占比17.0% / 放款占比29.0%

💡 日预算提高+25%（约+$16.06），优先放量

🏆整体ROI达标（6.1% ≥ 5.0%）

申请金额 $788.49，总花费 $388.00

💡 可适度扩大总预算10-15%，测试放量上限

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