9credit 日报 · 2026-07-11

01总体大盘 · Real-time Top Summary 截至 2026-07-11 13:59 | 花费含汇率系数

💰

今日总花费

$376.70

昨日同期 $495.24 -23.9%

📝

注册成本 CPA

$0.16

花费 $376.70 ÷ 注册 2.3K

🏦

今日放款量

184

截至13时

💵

放款成本 CPL

$2.05

花费 $376.70 ÷ 放款 184

✅

审批通过率

19.4%

riskpass 464 ÷ apply 2.4K

🎯

打款率

39.7%

放款 184 ÷ 审批通过 464

📈

放款/注册率

8.0%

放款 184 ÷ 注册 2.3K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $106.77 | 昨日同期 $114.43 | 昨日全天 $209.86 -6.7% 环比

TikTok 今日 $269.93 | 昨日同期 $380.80 | 昨日全天 $661.15 -29.1% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.2K	976	977	202	93	$0.92	$899.69	4.3%	$621.71	$0.52	$6.69	$6.69	20.7%	100.0%
TikTok	858	710	689	129	38	$0.32	$218.95	0.0%	$269.93	$0.00	$0.00	$0.00	18.7%	100.0%
Organic	378	281	332	53	27	$0.12	$38.83	0.0%	$0.00	$0.00	$0.00	$0.00	16.0%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	344	224	269	65	22	$0.61	$165.19	3.1%	$106.78	$0.47	$7.29	$7.29	24.2%	100.0%
opay	106	83	106	14	4	$0.11	$11.97	0.0%	$0.00	$0.00	$0.00	$0.00	13.2%	100.0%
Untrusted Devices	13	10	12	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	1	5	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$270.81	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $2.05；预警阈值 = $2.76（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.1K	919	917	189	82	$542.40	$6.61	$6.61	3.4%	20.6%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	65	47	44	11	9	$79.31	$8.81	$8.81	10.7%	25.0%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	497	426	420	84	27	$0.00	$0.00	$0.00	0.0%	20.0%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	325	249	238	38	10	$0.00	$0.00	$0.00	0.0%	16.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	36	33	23	6	1	$0.00	$0.00	$0.00	0.0%	26.1%	—
Google Organic Search	9 credit loan app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apk download	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which other loan app is like okash	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	3	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	2	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	7	14	2	2	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Organic Search	loan apps that grant loan in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	2	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（71.7%），放款量占比仅为（20.7%），CPA = $7.10，请注意优化投放效率。

06智能优化建议引擎Campaign预警2条·扩量0条·渠道策略3条 | 大盘CPA $2.88·目标$5.00·放款率7.8%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)

📊 CPA $6.61 vs 大盘 $2.88，超出130.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $8.81 vs 大盘 $2.88，超出206.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $7.10 高于大盘147.0% | 花费72.0% vs 放款29.0%

💡 削减约-$80.98/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占72.0%）

单渠道依赖大，且CPA偏高 $7.10

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（10.6% ≥ 5.0%）

申请金额 $1,335，总花费 $376.70

💡 可适度扩大总预算10-15%，测试放量上限

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