9credit 日报 · 2026-08-02

01总体大盘 · Real-time Top Summary 完整小时截至 13:59 · 14:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$554.02

昨日同期 $681.84 -18.7%

📝

注册成本 CPA

$0.30

花费 $554.02 ÷ 注册 1.9K

🏦

今日放款量

141

完整至13时

💵

放款成本 CPL

$3.93

花费 $554.02 ÷ 放款 141

✅

审批通过率

17.6%

riskpass 407 ÷ apply 2.3K

🎯

打款率

34.6%

放款 141 ÷ 审批通过 407

📈

放款/注册率

7.6%

放款 141 ÷ 注册 1.9K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $266.18 | 昨日同期 $476.64 | 昨日全天 $1,011 -44.2% 环比 · 14点进行中未计入

Meta/FB 今日 $121.03 | 昨日同期 $94.26 | 昨日全天 $178.53 +28.4% 环比 · 14点进行中未计入

TikTok 今日 $166.81 | 昨日同期 $110.96 | 昨日全天 $202.74 +50.3% 环比 · 14点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	694	572	782	148	56	$0.73	$574.26	5.6%	$266.18	$0.44	$5.45	$5.45	18.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	597	402	418	98	34	$0.42	$177.01	1.9%	$121.70	$0.48	$8.42	$8.42	23.4%	100.0%
TikTok	607	493	583	93	29	$0.12	$72.41	0.0%	$167.95	$0.00	$0.00	$0.00	16.0%	100.0%
Organic	419	292	391	49	17	$0.22	$86.63	0.0%	$0.00	$0.00	$0.00	$0.00	12.5%	100.0%
opay	121	105	133	19	5	$0.06	$7.48	0.0%	$0.00	$0.00	$0.00	$0.00	14.3%	100.0%
Untrusted Devices	7	2	9	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$163.43	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $3.94；预警阈值 = $5.32（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	629	519	721	136	48	$240.70	$5.01	$5.01	6.2%	18.9%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	61	41	47	10	6	$64.57	$10.76	$10.76	3.2%	21.3%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	581	448	419	71	21	$0.00	$0.00	$0.00	0.0%	16.9%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	12	9	6	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	12	9	23	4	0	$0.00	$0.00	$0.00	0.0%	17.4%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	2	23	124	16	7	$0.00	$0.00	$0.00	0.0%	12.9%	—
Google Organic Search	2026 sure loan app in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app that gives money instantly	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	2	6	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	10	8	1	2	$0.00	$0.00	$0.00	0.0%	12.5%	—
Google Organic Search	9 credit loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9credit	0	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	4	7	1	0	$0.00	$0.00	$0.00	0.0%	14.3%	—
TikTok SAN	TT-9C-purchase-smart+-11/6 (1848038734029858)	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（47.9%），放款量占比仅为（39.7%），CPA = $4.75，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.54·目标$5.00·放款率8.0%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $10.76 vs 大盘 $6.54，超出65.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.58 低于大盘45.0% | 花费占比22.0% / 放款占比40.0%

💡 日预算提高+25%（约+$30.43），优先放量

📊整体ROI 5.0% 低于目标 5.0%

申请金额 $917.79，总花费 $555.84

💡 优先放量高均单渠道/Campaign，提升资金转化比

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