9credit 日报 · 2026-07-12

01总体大盘 · Real-time Top Summary 截至 2026-07-12 10:59 | 花费含汇率系数

💰

今日总花费

$196.88

昨日同期 $257.38 -23.5%

📝

注册成本 CPA

$0.17

花费 $196.88 ÷ 注册 1.2K

🏦

今日放款量

94

截至10时

💵

放款成本 CPL

$2.09

花费 $196.88 ÷ 放款 94

✅

审批通过率

17.0%

riskpass 233 ÷ apply 1.4K

🎯

打款率

40.3%

放款 94 ÷ 审批通过 233

📈

放款/注册率

8.1%

放款 94 ÷ 注册 1.2K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $38.34 | 昨日同期 $71.54 | 昨日全天 $169.73 -46.4% 环比

TikTok 今日 $158.56 | 昨日同期 $185.85 | 昨日全天 $643.27 -14.7% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	608	469	542	105	48	$0.97	$523.11	6.5%	$241.21	$0.40	$5.03	$5.03	19.4%	100.0%
TikTok	500	415	425	81	26	$0.29	$124.43	3.1%	$158.55	$0.24	$4.63	$4.63	19.1%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	143	87	131	21	11	$1.11	$145.75	8.2%	$38.33	$0.37	$4.84	$4.84	16.0%	100.0%
Organic	214	130	192	18	7	$0.09	$18.20	0.0%	$0.00	$0.00	$0.00	$0.00	9.4%	100.0%
opay	70	54	69	8	2	$0.12	$7.98	0.0%	$0.00	$0.00	$0.00	$0.00	11.6%	100.0%
Untrusted Devices	11	9	12	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
offical_website	1	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $2.09；预警阈值 = $2.83（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	559	422	493	92	41	$202.00	$4.93	$4.93	6.8%	18.7%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	324	269	243	41	9	$67.59	$7.51	$7.51	1.5%	16.9%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	161	132	155	33	13	$46.22	$3.56	$3.56	4.9%	21.3%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	48	44	32	8	5	$39.21	$7.84	$7.84	4.5%	25.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	15	11	18	5	2	$6.65	$3.33	$3.33	1.8%	27.8%	—
Google Organic Search	loan app	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	3	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	3	9	2	1	$0.00	$0.00	$0.00	0.0%	22.2%	—
Google Organic Search	9 credit	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	9ja credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	0	0	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
Google Organic Search	loan app with loan viewing records in nigeria	0	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Off-Facebook Installs	Expired Attributions	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-auto-vo-test (1860093202352401)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	3	2	2	$0.00	$0.00	$0.00	0.0%	66.7%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	2	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-Register-5/20-test (1865686291754210)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（80.5%），放款量占比仅为（27.7%），CPA = $6.10，请注意优化投放效率。

06智能优化建议引擎Campaign预警4条·扩量0条·渠道策略3条 | 大盘CPA $2.66·目标$5.00·放款率8.3%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)

📊 CPA $4.93 vs 大盘 $2.66，超出85.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

⚠️劣质流量TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 放款率 3.3% vs 大盘 8.3%

👉 📉 削减预算30-50%，检查受众授信资质

💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 CPA $7.51 vs 大盘 $2.66，超出182.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $7.84 vs 大盘 $2.66，超出195.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $6.10 高于大盘129.0% | 花费81.0% vs 放款35.0%

💡 削减约-$47.57/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占81.0%）

单渠道依赖大，且CPA偏高 $6.10

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（12.5% ≥ 5.0%）

申请金额 $819.46，总花费 $196.88

💡 可适度扩大总预算10-15%，测试放量上限

📊 9credit 广告日报