9credit 日报 · 2026-07-19

01总体大盘 · Real-time Top Summary 截至 2026-07-19 05:59 | 花费含汇率系数

💰

今日总花费

$177.56

昨日同期 $186.23 -4.7%

📝

注册成本 CPA

$0.60

花费 $177.56 ÷ 注册 296

🏦

今日放款量

26

截至05时

💵

放款成本 CPL

$6.83

花费 $177.56 ÷ 放款 26

✅

审批通过率

13.9%

riskpass 41 ÷ apply 296

🎯

打款率

63.4%

放款 26 ÷ 审批通过 41

📈

放款/注册率

8.8%

放款 26 ÷ 注册 296

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $103.13 | 昨日同期 $105.54 | 昨日全天 $1,495 -2.3% 环比

Meta/FB 今日 $18.16 | 昨日同期 $17.16 | 昨日全天 $191.70 +5.8% 环比

TikTok 今日 $56.28 | 昨日同期 $63.55 | 昨日全天 $566.53 -11.4% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	138	101	94	13	8	$0.15	$13.86	0.4%	$103.13	$0.73	$12.62	$12.62	13.8%	100.0%
TikTok	102	76	83	9	7	$0.18	$15.31	0.0%	$56.28	$0.00	$0.00	$0.00	10.8%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	63	38	38	8	5	$0.48	$18.07	1.5%	$18.16	$0.57	$7.18	$7.18	21.1%	100.0%
Organic	79	61	61	8	4	$0.08	$5.15	0.0%	$0.00	$0.00	$0.00	$0.00	13.1%	100.0%
opay	22	17	17	3	2	$0.62	$10.59	0.0%	$0.00	$0.00	$0.00	$0.00	17.6%	100.0%
offical_website	1	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Untrusted Devices	1	2	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$24.14	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.83；预警阈值 = $9.22（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	125	92	87	12	7	$87.00	$12.43	$12.43	0.4%	13.8%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	13	8	6	1	0	$13.98	$0.00	$0.00	0.0%	16.7%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	62	49	46	6	5	$0.00	$0.00	$0.00	0.0%	13.0%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	34	25	33	3	2	$0.00	$0.00	$0.00	0.0%	9.1%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	6	2	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	1	0	1	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（58.1%），放款量占比仅为（30.8%），CPA = $12.89，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量0条·渠道策略2条 | 大盘CPA $11.84·目标$5.00·放款率8.4%

🎯 Campaign 预警 & 机会

✅ 当前无异常Campaign

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.63 低于大盘69.0% | 花费占比10.0% / 放款占比33.0%

💡 日预算提高+25%（约+$4.54），优先放量

📊整体ROI 1.1% 低于目标 5.0%

申请金额 $62.97，总花费 $177.56

💡 优先放量高均单渠道/Campaign，提升资金转化比

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