9credit 日报 · 2026-07-25

01总体大盘 · Real-time Top Summary 截至 2026-07-25 08:59 | 花费含汇率系数

💰

今日总花费

$333.41

昨日同期 $537.55 -38.0%

📝

注册成本 CPA

$0.49

花费 $333.41 ÷ 注册 676

🏦

今日放款量

49

截至08时

💵

放款成本 CPL

$6.80

花费 $333.41 ÷ 放款 49

✅

审批通过率

18.3%

riskpass 138 ÷ apply 754

🎯

打款率

35.5%

放款 49 ÷ 审批通过 138

📈

放款/注册率

7.2%

放款 49 ÷ 注册 676

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $179.92 | 昨日同期 $287.18 | 昨日全天 $1,448 -37.3% 环比

Meta/FB 今日 $27.17 | 昨日同期 $40.43 | 昨日全天 $213.95 -32.8% 环比

TikTok 今日 $126.31 | 昨日同期 $209.91 | 昨日全天 $750.83 -39.8% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	316	235	277	56	23	$0.39	$107.73	3.2%	$179.92	$0.32	$4.39	$4.39	20.2%	100.0%
TikTok	322	230	218	48	15	$0.21	$45.84	2.3%	$126.32	$0.18	$3.93	$3.93	22.0%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	146	97	104	20	6	$0.09	$9.81	0.9%	$27.18	$0.23	$5.57	$5.57	19.2%	100.0%
Organic	122	78	111	11	3	$0.05	$5.35	0.0%	$0.00	$0.00	$0.00	$0.00	9.9%	100.0%
opay	45	30	36	3	2	$2.35	$84.51	0.0%	$0.00	$0.00	$0.00	$0.00	8.3%	100.0%
Untrusted Devices	8	6	6	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.80；预警阈值 = $9.19（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	291	217	258	51	21	$82.16	$3.91	$3.91	3.7%	19.8%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	219	156	144	33	8	$45.28	$5.66	$5.66	1.1%	22.9%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	23	12	13	4	1	$18.92	$18.92	$18.92	0.6%	30.8%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	96	68	66	13	5	$11.07	$2.21	$2.21	6.4%	19.7%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	7	6	7	1	1	$2.54	$2.54	$2.54	2.6%	14.3%	—
Google Organic Search	20 best loans apps	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	4	1	0	$0.00	$0.00	$0.00	0.0%	25.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	4	3	1	1	$0.00	$0.00	$0.00	0.0%	33.3%	—
Google Organic Search	sure loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which nigeria loan app can i borrow money from that doesn't really check credit score	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（54.0%），放款量占比仅为（46.9%），CPA = $7.82，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $8.77·目标$5.00·放款率8.2%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $18.92 vs 大盘 $8.77，超出116.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $4.53 低于大盘48.0% | 花费占比8.0% / 放款占比16.0%

💡 日预算提高+25%（约+$6.79），优先放量

📊整体ROI 2.3% 低于目标 5.0%

申请金额 $253.24，总花费 $333.41

💡 优先放量高均单渠道/Campaign，提升资金转化比

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