9credit 日报 · 2026-07-18

01总体大盘 · Real-time Top Summary 截至 2026-07-18 02:59 | 花费含汇率系数

💰

今日总花费

$82.73

昨日同期 $118.61 -30.3%

📝

注册成本 CPA

$0.89

花费 $82.73 ÷ 注册 93

🏦

今日放款量

7

截至02时

💵

放款成本 CPL

$11.82

花费 $82.73 ÷ 放款 7

✅

审批通过率

13.4%

riskpass 17 ÷ apply 127

🎯

打款率

41.2%

放款 7 ÷ 审批通过 17

📈

放款/注册率

7.5%

放款 7 ÷ 注册 93

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $37.50 | 昨日同期 $75.58 | 昨日全天 $1,512 -50.4% 环比

Meta/FB 今日 $8.61 | 昨日同期 $8.87 | 昨日全天 $203.34 -2.9% 环比

TikTok 今日 $36.62 | 昨日同期 $34.16 | 昨日全天 $564.43 +7.2% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	34	22	31	6	3	$0.52	$16.09	3.0%	$37.50	$0.48	$5.41	$5.41	19.4%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	16	9	18	4	2	$1.10	$19.78	8.9%	$8.61	$0.41	$3.31	$3.31	22.2%	100.0%
TikTok	43	36	43	3	1	$0.09	$4.06	0.4%	$36.62	$0.64	$27.42	$27.42	7.0%	100.0%
Organic	24	15	24	3	1	$0.06	$1.45	0.0%	$0.00	$0.00	$0.00	$0.00	12.5%	100.0%
opay	12	11	10	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	10.0%	100.0%
Untrusted Devices	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $11.82；预警阈值 = $15.95（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	30	20	27	6	3	$15.13	$5.04	$5.04	3.2%	22.2%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	28	23	29	2	1	$15.12	$15.12	$15.12	0.8%	6.9%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	11	8	11	0	0	$9.54	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	4	4	3	1	0	$2.76	$0.00	$0.00	0.0%	33.3%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	4	2	2	0	0	$1.09	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（45.3%），放款量占比仅为（42.9%），CPA = $12.50，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量0条·渠道策略3条 | 大盘CPA $20.68·目标$5.00·放款率6.9%

🎯 Campaign 预警 & 机会

✅ 当前无异常Campaign

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $4.31 低于大盘79.0% | 花费占比10.0% / 放款占比50.0%

💡 日预算提高+25%（约+$2.15），优先放量

🔴压缩 TikTok 预算 -30%

CPA $36.62 高于大盘77.0% | 花费44.0% vs 放款25.0%

💡 削减约-$10.99/日，资源向Meta倾斜

📊整体ROI 1.5% 低于目标 5.0%

申请金额 $41.37，总花费 $82.73

💡 优先放量高均单渠道/Campaign，提升资金转化比

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