9credit 日报 · 2026-07-10

01总体大盘 · Real-time Top Summary 截至 2026-07-10 11:59 | 花费含汇率系数

💰

今日总花费

$307.39

昨日同期 $269.94 +13.9%

📝

注册成本 CPA

$0.21

花费 $307.39 ÷ 注册 1.5K

🏦

今日放款量

101

截至11时

💵

放款成本 CPL

$3.04

花费 $307.39 ÷ 放款 101

✅

审批通过率

18.4%

riskpass 306 ÷ apply 1.7K

🎯

打款率

33.0%

放款 101 ÷ 审批通过 306

📈

放款/注册率

6.8%

放款 101 ÷ 注册 1.5K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $65.96 | 昨日同期 $85.79 | 昨日全天 $198.07 -23.1% 环比

TikTok 今日 $241.42 | 昨日同期 $184.16 | 昨日全天 $412.94 +31.1% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	752	581	628	123	42	$0.61	$385.66	6.6%	$176.47	$0.23	$4.20	$4.20	19.6%	100.0%
TikTok	613	503	501	100	30	$0.43	$217.03	4.5%	$241.42	$0.24	$4.86	$4.86	20.0%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	213	134	203	40	14	$0.22	$44.28	2.2%	$65.97	$0.28	$4.32	$4.32	19.7%	100.0%
Organic	291	193	252	32	11	$0.87	$219.72	0.0%	$0.00	$0.00	$0.00	$0.00	12.7%	100.0%
opay	75	58	76	10	3	$0.06	$4.28	0.0%	$0.00	$0.00	$0.00	$0.00	13.2%	100.0%
Untrusted Devices	7	8	6	1	1	$0.18	$1.09	0.0%	$0.00	$0.00	$0.00	$0.00	16.7%	100.0%

04Campaign 细分下钻大盘平均CPA = $3.04；预警阈值 = $4.11（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	714	546	580	113	37	$155.37	$4.20	$4.20	3.4%	19.5%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	370	322	334	64	18	$72.66	$4.04	$4.04	6.7%	19.2%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	224	167	149	34	10	$70.11	$7.01	$7.01	2.2%	22.8%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	35	25	26	9	5	$21.10	$4.22	$4.22	29.8%	34.6%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	19	14	17	2	1	$2.97	$2.97	$2.97	1.5%	11.8%	—
Google Organic Search	9credit	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9ja loan	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	easy loans	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	9	18	1	0	$0.00	$0.00	$0.00	0.0%	5.6%	—
Google Organic Search	loan app without bvn	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	2	1	1	$0.00	$0.00	$0.00	0.0%	50.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（78.5%），放款量占比仅为（29.7%），CPA = $8.05，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略3条 | 大盘CPA $4.27·目标$5.00·放款率6.6%

🎯 Campaign 预警 & 机会

💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 CPA $7.01 vs 大盘 $4.27，超出64.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $8.05 高于大盘88.0% | 花费79.0% vs 放款42.0%

💡 削减约-$72.42/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占79.0%）

单渠道依赖大，且CPA偏高 $8.05

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（8.5% ≥ 5.0%）

申请金额 $872.07，总花费 $307.39

💡 可适度扩大总预算10-15%，测试放量上限

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