9credit 日报 · 2026-07-24

01总体大盘 · Real-time Top Summary 截至 2026-07-24 08:59 | 花费含汇率系数

💰

今日总花费

$364.94

昨日同期 $472.99 -22.8%

📝

注册成本 CPA

$0.48

花费 $364.94 ÷ 注册 754

🏦

今日放款量

46

截至08时

💵

放款成本 CPL

$7.93

花费 $364.94 ÷ 放款 46

✅

审批通过率

16.1%

riskpass 133 ÷ apply 827

🎯

打款率

34.6%

放款 46 ÷ 审批通过 133

📈

放款/注册率

6.1%

放款 46 ÷ 注册 754

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $179.57 | 昨日同期 $280.70 | 昨日全天 $1,493 -36.0% 环比

Meta/FB 今日 $28.04 | 昨日同期 $47.03 | 昨日全天 $217.35 -40.4% 环比

TikTok 今日 $157.32 | 昨日同期 $145.26 | 昨日全天 $689.17 +8.3% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	300	206	250	44	22	$0.16	$39.81	1.4%	$179.56	$0.29	$3.95	$3.95	17.6%	100.0%
TikTok	376	293	268	43	12	$0.13	$34.27	1.6%	$157.34	$0.17	$5.46	$5.46	16.0%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	137	105	120	23	8	$0.25	$29.53	2.5%	$28.05	$0.26	$4.47	$4.47	19.2%	100.0%
opay	51	41	47	7	3	$0.47	$22.31	0.0%	$0.00	$0.00	$0.00	$0.00	14.9%	100.0%
Organic	145	100	133	14	1	$0.01	$1.09	0.0%	$0.00	$0.00	$0.00	$0.00	10.5%	100.0%
Untrusted Devices	12	9	7	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	14.3%	100.0%
offical_website	1	0	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $7.93；预警阈值 = $10.71（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	280	197	232	39	19	$70.16	$3.69	$3.69	1.3%	16.8%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	225	183	170	27	6	$41.57	$6.93	$6.93	1.1%	15.9%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	149	107	94	16	6	$22.81	$3.80	$3.80	2.6%	17.0%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	18	8	10	3	2	$16.65	$8.32	$8.32	1.3%	30.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	2	3	4	0	0	$1.12	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apps with nin only	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	online loan	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	4	1	0	$0.00	$0.00	$0.00	0.0%	25.0%	—
Google Organic Search	fast loans app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	renowned loan apps in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（49.2%），放款量占比仅为（47.8%），CPA = $8.16，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $10.73·目标$5.00·放款率6.8%

🎯 Campaign 预警 & 机会

⚠️劣质流量TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 放款率 3.3% vs 大盘 6.8%

👉 📉 削减预算30-50%，检查受众授信资质

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.51 低于大盘67.0% | 花费占比8.0% / 放款占比24.0%

💡 日预算提高+25%（约+$7.01），优先放量

📊整体ROI 1.0% 低于目标 5.0%

申请金额 $127.01，总花费 $364.94

💡 优先放量高均单渠道/Campaign，提升资金转化比

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