9credit 日报 · 2026-07-23

01总体大盘 · Real-time Top Summary 截至 2026-07-23 12:59 | 花费含汇率系数

💰

今日总花费

$842.68

昨日同期 $902.87 -6.7%

📝

注册成本 CPA

$0.36

花费 $842.68 ÷ 注册 2.4K

🏦

今日放款量

153

截至12时

💵

放款成本 CPL

$5.51

花费 $842.68 ÷ 放款 153

✅

审批通过率

18.1%

riskpass 434 ÷ apply 2.4K

🎯

打款率

35.3%

放款 153 ÷ 审批通过 434

📈

放款/注册率

6.5%

放款 153 ÷ 注册 2.4K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $490.06 | 昨日同期 $632.28 | 昨日全天 $1,423 -22.5% 环比

Meta/FB 今日 $86.72 | 昨日同期 $97.66 | 昨日全天 $213.75 -11.2% 环比

TikTok 今日 $265.90 | 昨日同期 $172.96 | 昨日全天 $720.03 +53.7% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	918	704	802	165	64	$0.62	$501.12	6.1%	$490.06	$0.27	$3.87	$3.87	20.6%	100.0%
TikTok	1.2K	999	791	123	42	$0.18	$144.62	0.0%	$265.90	$0.00	$0.00	$0.00	15.5%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	404	285	309	74	26	$0.51	$156.63	4.4%	$86.72	$0.26	$4.06	$4.06	23.9%	100.0%
Organic	396	265	349	56	14	$0.07	$24.20	0.0%	$0.00	$0.00	$0.00	$0.00	16.0%	100.0%
opay	123	105	132	16	7	$0.08	$10.79	0.0%	$0.00	$0.00	$0.00	$0.00	12.1%	100.0%
Untrusted Devices	12	12	18	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
offical_website	2	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
App Store	1	0	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$163.64	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.51；预警阈值 = $7.44（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	865	663	742	157	60	$204.28	$3.40	$3.40	6.8%	21.2%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	48	30	38	5	4	$43.37	$10.84	$10.84	2.6%	13.2%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	635	515	436	67	20	$0.00	$0.00	$0.00	0.0%	15.4%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	536	459	334	49	20	$0.00	$0.00	$0.00	0.0%	14.7%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	24	23	19	7	2	$0.00	$0.00	$0.00	0.0%	36.8%	—
Google Organic Search	7 day loan apk in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	list of loan app to borrow money	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	load app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	loan app with high amount in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	2	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
Google Ads ACI	9credit2-2.5-Loan-0530 (14900376715)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	2	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	6	14	2	0	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Organic Search	loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	urgent loan 10,000 in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（58.2%），放款量占比仅为（41.8%），CPA = $7.66，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $7.95·目标$5.00·放款率6.2%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $10.84 vs 大盘 $7.95，超出36.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.34 低于大盘58.0% | 花费占比10.0% / 放款占比25.0%

💡 日预算提高+25%（约+$21.68），优先放量

📊整体ROI 3.0% 低于目标 5.0%

申请金额 $837.37，总花费 $842.68

💡 优先放量高均单渠道/Campaign，提升资金转化比

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