9credit 日报 · 2026-07-29

01总体大盘 · Real-time Top Summary 完整小时截至 10:59 · 11:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$493.38

昨日同期 $619.82 -20.4%

📝

注册成本 CPA

$0.36

花费 $493.38 ÷ 注册 1.4K

🏦

今日放款量

136

完整至10时

💵

放款成本 CPL

$3.63

花费 $493.38 ÷ 放款 136

✅

审批通过率

19.5%

riskpass 339 ÷ apply 1.7K

🎯

打款率

40.1%

放款 136 ÷ 审批通过 339

📈

放款/注册率

10.0%

放款 136 ÷ 注册 1.4K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $326.42 | 昨日同期 $423.41 | 昨日全天 $1,450 -22.9% 环比 · 11点进行中未计入

Meta/FB 今日 $65.91 | 昨日同期 $83.07 | 昨日全天 $230.64 -20.7% 环比 · 11点进行中未计入

TikTok 今日 $101.02 | 昨日同期 $113.36 | 昨日全天 $317.50 -10.9% 环比 · 11点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	676	493	600	122	53	$0.61	$368.28	5.5%	$326.43	$0.30	$3.80	$3.80	20.3%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	398	290	323	94	35	$0.51	$165.32	4.8%	$66.81	$0.26	$2.95	$2.95	29.1%	100.0%
TikTok	304	275	408	69	27	$0.43	$174.11	0.0%	$102.13	$0.00	$0.00	$0.00	16.9%	100.0%
Organic	325	224	284	36	15	$0.43	$121.43	0.0%	$0.00	$0.00	$0.00	$0.00	12.7%	100.0%
opay	108	75	106	15	4	$0.08	$8.49	0.0%	$0.00	$0.00	$0.00	$0.00	14.2%	100.0%
Untrusted Devices	9	5	14	1	1	$0.08	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	7.1%	100.0%
Pangle	0	0	2	1	1	$0.55	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	50.0%	100.0%
Ease_diversion	0	3	3	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	33.3%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$93.73	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $3.64；预警阈值 = $4.92（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	645	474	571	115	50	$175.88	$3.52	$3.52	5.8%	20.1%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	29	15	12	5	2	$25.50	$12.75	$12.75	2.9%	41.7%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	267	222	243	42	15	$0.00	$0.00	$0.00	0.0%	17.3%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	16	14	12	4	3	$0.00	$0.00	$0.00	0.0%	33.3%	🧪 New Test
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	13	32	140	21	9	$0.00	$0.00	$0.00	0.0%	15.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	8	7	11	2	0	$0.00	$0.00	$0.00	0.0%	18.2%	—
Google Organic Search	loan app in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	ncredit	1	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	2	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	4	14	1	0	$0.00	$0.00	$0.00	0.0%	7.1%	—
Google Organic Search	student loan app in nigeria 9 credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-2/10-VO-Test (1856735148818498)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（65.9%），放款量占比仅为（39.0%），CPA = $6.16，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.19·目标$5.00·放款率10.4%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $12.75 vs 大盘 $6.19，超出106.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $1.91 低于大盘69.0% | 花费占比13.0% / 放款占比44.0%

💡 日预算提高+25%（约+$16.70），优先放量

🏆整体ROI达标（5.1% ≥ 5.0%）

申请金额 $839.82，总花费 $495.36

💡 可适度扩大总预算10-15%，测试放量上限

📊 9credit 广告日报