9credit 日报 · 2026-07-17

01总体大盘 · Real-time Top Summary 截至 2026-07-17 08:59 | 花费含汇率系数

💰

今日总花费

$329.57

昨日同期 $465.05 -29.1%

📝

注册成本 CPA

$0.56

花费 $329.57 ÷ 注册 585

🏦

今日放款量

26

截至08时

💵

放款成本 CPL

$12.68

花费 $329.57 ÷ 放款 26

✅

审批通过率

13.0%

riskpass 90 ÷ apply 693

🎯

打款率

28.9%

放款 26 ÷ 审批通过 90

📈

放款/注册率

4.4%

放款 26 ÷ 注册 585

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $205.70 | 昨日同期 $302.54 | 昨日全天 $1,485 -32.0% 环比

Meta/FB 今日 $28.18 | 昨日同期 $39.44 | 昨日全天 $204.47 -28.5% 环比

TikTok 今日 $95.69 | 昨日同期 $123.05 | 昨日全天 $637.95 -22.2% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	272	194	221	31	13	$1.21	$268.20	8.2%	$205.70	$0.36	$7.52	$7.52	14.0%	100.0%
Organic	123	95	129	15	6	$0.35	$44.89	0.0%	$0.00	$0.00	$0.00	$0.00	11.6%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	99	64	90	9	5	$0.08	$7.61	1.3%	$28.18	$0.18	$3.54	$3.54	10.0%	100.0%
TikTok	249	191	201	29	2	$0.13	$26.66	1.5%	$95.69	$0.21	$26.18	$26.18	14.4%	100.0%
opay	57	35	46	6	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	13.0%	100.0%
Untrusted Devices	6	6	5	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $12.68；预警阈值 = $17.11（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	244	175	202	29	12	$77.46	$6.45	$6.45	6.9%	14.4%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	173	141	131	19	1	$35.03	$35.03	$35.03	2.1%	14.5%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	29	18	15	2	1	$20.24	$20.24	$20.24	13.5%	13.3%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	62	40	57	9	1	$12.66	$12.66	$12.66	0.5%	15.8%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	14	10	11	1	0	$4.66	$0.00	$0.00	0.0%	9.1%	—
Google Organic Search	loan app with low interest rate	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loans app	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which nigeria loan app can i borrow money from that doesn't really check credit score	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（62.4%），放款量占比仅为（50.0%），CPA = $15.82，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略3条 | 大盘CPA $21.97·目标$5.00·放款率3.9%

🎯 Campaign 预警 & 机会

💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 CPA $35.03 vs 大盘 $21.97，超出59.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $5.64 低于大盘74.0% | 花费占比9.0% / 放款占比33.0%

💡 日预算提高+25%（约+$7.04），优先放量

🔴压缩 TikTok 预算 -20%

CPA $47.84 高于大盘118.0% | 花费29.0% vs 放款13.0%

💡 削减约-$19.14/日，资源向Meta倾斜

📊整体ROI 3.2% 低于目标 5.0%

申请金额 $347.36，总花费 $329.57

💡 优先放量高均单渠道/Campaign，提升资金转化比

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