9credit 日报 · 2026-07-18

01总体大盘 · Real-time Top Summary 截至 2026-07-18 16:59 | 花费含汇率系数

💰

今日总花费

$1,364

昨日同期 $1,634 -16.5%

📝

注册成本 CPA

$0.42

花费 $1,364 ÷ 注册 3.3K

🏦

今日放款量

250

截至16时

💵

放款成本 CPL

$5.46

花费 $1,364 ÷ 放款 250

✅

审批通过率

19.1%

riskpass 681 ÷ apply 3.6K

🎯

打款率

36.7%

放款 250 ÷ 审批通过 681

📈

放款/注册率

7.6%

放款 250 ÷ 注册 3.3K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $870.83 | 昨日同期 $1,135 | 昨日全天 $1,523 -23.3% 环比

Meta/FB 今日 $149.15 | 昨日同期 $147.18 | 昨日全天 $204.56 +1.3% 环比

TikTok 今日 $344.16 | 昨日同期 $351.58 | 昨日全天 $564.43 -2.1% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.5K	1.1K	1.3K	285	121	$0.74	$957.24	5.1%	$870.83	$0.38	$4.70	$4.70	22.0%	100.0%
TikTok	1.2K	1.1K	1.0K	192	61	$0.71	$724.84	7.6%	$344.16	$0.23	$4.71	$4.71	18.8%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	716	496	502	114	34	$0.31	$155.08	2.0%	$149.12	$0.32	$6.84	$6.84	22.7%	100.0%
Organic	625	433	566	68	30	$0.16	$88.77	0.0%	$0.00	$0.00	$0.00	$0.00	12.0%	100.0%
opay	150	125	153	17	4	$0.04	$6.81	0.0%	$0.00	$0.00	$0.00	$0.00	11.1%	100.0%
Untrusted Devices	23	20	20	4	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
offical_website	1	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	2	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	50.0%	100.0%
网盟nova-9c	0	0	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.46；预警阈值 = $7.37（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.4K	1.1K	1.2K	257	108	$443.21	$4.10	$4.10	5.0%	21.7%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	102	59	69	19	10	$125.22	$12.52	$12.52	5.1%	27.5%	⚠️ CPA超标
Tiktok	TT-9C-3/31-loan-test (1861178003155986)	0	0	0	0	0	$82.05	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	837	740	696	131	32	$0.00	$0.00	$0.00	0.0%	18.8%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	322	242	272	52	28	$0.00	$0.00	$0.00	0.0%	19.1%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	67	59	44	7	1	$0.00	$0.00	$0.00	0.0%	15.9%	—
Google Organic Search	9 credit	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app with nin	1	1	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	best online loan with nin only	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	sure loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	5	9	1	0	$0.00	$0.00	$0.00	0.0%	11.1%	—
Google Ads ACI	Nigeria-9c-0605-Reg (21356412680)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	15	31	8	2	$0.00	$0.00	$0.00	0.0%	25.8%	—
Google Organic Search	loan app that disburse to opay account	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	7	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9c-4/23-loan-test (1863069733274801)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/9-loan-test (1861974316390417)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-Register-5/20-test (1865686291754210)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（63.8%），放款量占比仅为（48.4%），CPA = $7.20，请注意优化投放效率。

06智能优化建议引擎Campaign预警2条·扩量0条·渠道策略2条 | 大盘CPA $7.50·目标$5.00·放款率8.3%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $12.52 vs 大盘 $7.50，超出67.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

🚫空耗预警TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 花费 $82.05，注册 = 0

👉 ⛔ 立即暂停，排查落地页或受众设置

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $4.39 低于大盘41.0% | 花费占比11.0% / 放款占比19.0%

💡 日预算提高+25%（约+$37.28），优先放量

📊整体ROI 4.3% 低于目标 5.0%

申请金额 $1,933，总花费 $1,364

💡 优先放量高均单渠道/Campaign，提升资金转化比

📊 9credit 广告日报