9credit 日报 · 2026-07-20

01总体大盘 · Real-time Top Summary 截至 2026-07-20 03:59 | 花费含汇率系数

💰

今日总花费

$125.98

昨日同期 $162.59 -22.5%

📝

注册成本 CPA

$0.68

花费 $125.98 ÷ 注册 186

🏦

今日放款量

16

截至03时

💵

放款成本 CPL

$7.87

花费 $125.98 ÷ 放款 16

✅

审批通过率

17.4%

riskpass 39 ÷ apply 224

🎯

打款率

41.0%

放款 16 ÷ 审批通过 39

📈

放款/注册率

8.6%

放款 16 ÷ 注册 186

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $68.35 | 昨日同期 $97.59 | 昨日全天 $1,515 -30.0% 环比

Meta/FB 今日 $10.91 | 昨日同期 $16.30 | 昨日全天 $239.11 -33.1% 环比

TikTok 今日 $46.72 | 昨日同期 $48.71 | 昨日全天 $636.84 -4.1% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	100	71	77	14	7	$0.18	$13.99	2.3%	$68.36	$0.18	$2.60	$2.60	18.2%	100.0%
TikTok	57	46	60	11	6	$0.25	$15.22	1.8%	$46.72	$0.44	$4.17	$4.17	18.3%	100.0%
Organic	54	31	53	7	2	$0.05	$2.54	0.0%	$0.00	$0.00	$0.00	$0.00	13.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	32	23	22	5	1	$0.70	$15.29	5.3%	$10.90	$0.27	$8.62	$8.62	22.7%	100.0%
opay	12	14	11	2	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	18.2%	100.0%
Untrusted Devices	1	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $7.87；预警阈值 = $10.63（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	95	67	72	14	6	$17.02	$2.84	$2.84	2.2%	19.4%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	44	34	38	8	5	$14.88	$2.98	$2.98	2.5%	21.1%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	11	11	21	3	1	$7.16	$7.16	$7.16	1.2%	14.3%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	2	1	1	0	0	$2.95	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	3	3	3	0	0	$1.16	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	list of loan apps in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	1	0	1	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（54.3%），放款量占比仅为（43.8%），CPA = $9.77，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量0条·渠道策略2条 | 大盘CPA $9.69·目标$5.00·放款率11.1%

🎯 Campaign 预警 & 机会

✅ 当前无异常Campaign

💼 渠道预算策略建议

🟢加大 TikTok 投入 +15%

CPA $7.79 低于大盘20.0% | 花费占比37.0% / 放款占比46.0%

💡 日预算提高+15%（约+$7.01），优先放量

📊整体ROI 1.1% 低于目标 5.0%

申请金额 $47.05，总花费 $125.98

💡 优先放量高均单渠道/Campaign，提升资金转化比

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