9credit 日报 · 2026-07-24

01总体大盘 · Real-time Top Summary 截至 2026-07-24 04:59 | 花费含汇率系数

💰

今日总花费

$143.66

昨日同期 $161.96 -11.3%

📝

注册成本 CPA

$0.53

花费 $143.66 ÷ 注册 269

🏦

今日放款量

23

截至04时

💵

放款成本 CPL

$6.25

花费 $143.66 ÷ 放款 23

✅

审批通过率

15.6%

riskpass 44 ÷ apply 282

🎯

打款率

52.3%

放款 23 ÷ 审批通过 44

📈

放款/注册率

8.6%

放款 23 ÷ 注册 269

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $77.58 | 昨日同期 $89.64 | 昨日全天 $1,489 -13.5% 环比

Meta/FB 今日 $10.29 | 昨日同期 $13.87 | 昨日全天 $216.71 -25.8% 环比

TikTok 今日 $55.77 | 昨日同期 $58.45 | 昨日全天 $689.17 -4.6% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	106	81	80	13	12	$0.21	$16.55	2.0%	$77.58	$0.24	$2.09	$2.09	16.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	46	34	33	8	4	$0.18	$6.05	1.9%	$10.30	$0.20	$2.34	$2.34	24.2%	100.0%
TikTok	127	97	86	12	3	$0.05	$4.52	0.6%	$55.78	$0.19	$8.08	$8.08	14.0%	100.0%
opay	22	20	24	5	3	$0.93	$22.31	0.0%	$0.00	$0.00	$0.00	$0.00	20.8%	100.0%
Organic	53	34	53	4	1	$0.02	$1.09	0.0%	$0.00	$0.00	$0.00	$0.00	7.5%	100.0%
Untrusted Devices	4	3	4	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	25.0%	100.0%
offical_website	1	0	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.25；预警阈值 = $8.43（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	101	79	78	13	12	$19.80	$1.65	$1.65	2.5%	16.7%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	88	69	58	7	3	$16.38	$5.46	$5.46	0.8%	12.1%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	38	27	28	5	0	$7.35	$0.00	$0.00	0.0%	17.9%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	4	1	0	0	0	$5.22	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	1	1	0	0	0	$0.50	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apps with nin only	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	fast loans app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（54.0%），放款量占比仅为（52.2%），CPA = $6.46，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量0条·渠道策略3条 | 大盘CPA $9.58·目标$5.00·放款率8.4%

🎯 Campaign 预警 & 机会

✅ 当前无异常Campaign

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.57 低于大盘73.0% | 花费占比7.0% / 放款占比27.0%

💡 日预算提高+25%（约+$2.57），优先放量

🔴压缩 TikTok 预算 -20%

CPA $18.59 高于大盘94.0% | 花费39.0% vs 放款20.0%

💡 削减约-$11.16/日，资源向Meta倾斜

📊整体ROI 1.1% 低于目标 5.0%

申请金额 $50.52，总花费 $143.66

💡 优先放量高均单渠道/Campaign，提升资金转化比

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