📊 9credit 广告日报

App: yyw1psgcwbuo  ·  Google + Meta + TikTok + Adjust
📅 2026-07-10 16:xx
生成于 2026-07-10 16:15:29
01总体大盘 · Real-time Top Summary 截至 2026-07-10 16:59 | 花费含汇率系数
💰
今日总花费
$646.18
昨日同期 $439.62 +47.0%
📝
注册成本 CPA
$0.18
花费 $646.18 ÷ 注册 3.5K
🏦
今日放款量
261
截至16时
💵
放款成本 CPL
$2.48
花费 $646.18 ÷ 放款 261
审批通过率
19.2%
riskpass 716 ÷ apply 3.7K
🎯
打款率
36.5%
放款 261 ÷ 审批通过 716
📈
放款/注册率
7.5%
放款 261 ÷ 注册 3.5K
02每小时消耗折线对比 独立每小时消耗(非累计)| 今日曲线截至当前时刻
Google Ads 今日 $0.00  |  昨日同期 $0.00  |  昨日全天 $0.00    +0.0% 环比
Meta/FB 今日 $143.42  |  昨日同期 $152.11  |  昨日全天 $198.39    -5.7% 环比
TikTok 今日 $502.76  |  昨日同期 $287.51  |  昨日全天 $412.94    +74.9% 环比
03渠道综合数据表 ★ 花费 = 媒体API实时数据(含系数)
渠道Install注册申请Approved放款均单金额申请金额ROI花费 ★CPICPACPS审批率风控通过率
Google Ads1.7K1.4K1.5K295118$0.71$1,0513.6%$878.70$0.51$7.45$7.4520.0%100.0%
TikTok1.4K1.2K1.2K23575$0.45$529.452.9%$502.75$0.40$7.37$7.3720.1%100.0%
Meta (FB+IG+AN) FB+IG+AN合并4973314379634$0.53$230.472.9%$143.42$0.48$7.08$7.0822.0%100.0%
Organic6434415458330$0.49$267.780.0%$0.00$0.00$0.00$0.0015.2%100.0%
opay160120136168$0.21$28.750.0%$0.00$0.00$0.00$0.0011.8%100.0%
Untrusted Devices14141731$0.06$1.090.0%$0.00$0.00$0.00$0.0017.6%100.0%
Ease_diversion00111$1.67$1.670.0%$0.00$0.00$0.00$0.00100.0%100.0%
04Campaign 细分下钻 大盘平均CPA = $2.41;预警阈值 = $3.25(×1.35)
渠道CampaignInstall注册申请Approved放款花费CPACPSROI审批率标记
Google Ads ACINigeria-9c-1113-credit5000+ (20959936961)1.6K1.3K1.4K273108$776.43$7.19$7.193.1%20.1%⚠️ CPA超标
TikTok SANTT-9C-3/31-loan-test (1861178003155986)5204253918132$300.00$9.38$9.382.2%20.7%⚠️ CPA超标
TikTok SANTT-9C-LOAN-6/12-time (1834710892745777)79171370913435$202.35$5.78$5.783.2%18.9%⚠️ CPA超标
Google Ads ACIGG-9credit-3.0-loan-5/26-test (23885913778)8475791910$102.27$10.23$10.237.3%24.1%⚠️ CPA超标
TikTok SANTT-9credit-6/29-loan-test (1869315867073858)836764196$50.05$8.34$8.345.3%29.7%⚠️ CPA超标
Google Organic Search9credit10000$0.00$0.00$0.000.0%0.0%
Google Organic Search9ja loan11100$0.00$0.00$0.000.0%0.0%
Google Organic Searchbest loan app in nigeria11100$0.00$0.00$0.000.0%0.0%
Google Organic Searcheasy loans10100$0.00$0.00$0.000.0%0.0%
Facebook InstallsExpired Attributions04800$0.00$0.00$0.000.0%0.0%
Google Ads ACINigeria-9c-2/5-approval (20969027993)00310$0.00$0.00$0.000.0%33.3%
Google Ads ACI飞书-9c-1/17-credit5000+ (22545060648)0163420$0.00$0.00$0.000.0%5.9%
Google Organic Searchloan app without bvn00100$0.00$0.00$0.000.0%0.0%
Google Organic Searchninecredit01000$0.00$0.00$0.000.0%0.0%
Off-Facebook InstallsExpired Attributions00100$0.00$0.00$0.000.0%0.0%
TikTok SANTT-0514-VO-TEST (1865133192555633)01000$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-0522-purchase-test (1865874885651697)00100$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9c-2/14-purchase-test (1857083834064929)00001$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-4/19-Purchase (1829813881647106)02611$0.00$0.00$0.000.0%16.7%
TikTok SANTT-9C-purchase-11/9-test (1851030776499857)00100$0.00$0.00$0.000.0%0.0%
05占比分析
💰 花费占比
🏦 放款量占比
💡 当前 TikTok 消耗占比最高(77.8%),放款量占比仅为(28.1%),CPA = $6.70,请注意优化投放效率。
06智能优化建议引擎Campaign预警5条·扩量0条·渠道策略3条 | 大盘CPA $3.35·目标$5.00·放款率7.3%
🎯 Campaign 预警 & 机会
💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)
📊 CPA $7.19 vs 大盘 $3.35,超出115.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)
📊 CPA $5.78 vs 大盘 $3.35,超出73.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)
📊 CPA $9.38 vs 大盘 $3.35,超出180.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)
📊 CPA $10.23 vs 大盘 $3.35,超出205.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9credit-6/29-loan-test (1869315867073858)
📊 CPA $8.34 vs 大盘 $3.35,超出149.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💼 渠道预算策略建议
🔴压缩 TikTok 预算 -30%
CPA $6.70 高于大盘100.0% | 花费78.0% vs 放款39.0%
💡 削减约-$150.83/日,资源向Google倾斜
⚖️渠道集中度过高(TikTok 占78.0%)
单渠道依赖大,且CPA偏高 $6.70
💡 将10-15%预算分流其他渠道,降低集中风险
🏆整体ROI达标(9.8% ≥ 5.0%)
申请金额 $2,110,总花费 $646.18
💡 可适度扩大总预算10-15%,测试放量上限