📊 9credit 广告日报

App: yyw1psgcwbuo  ·  Google + Meta + TikTok + Adjust
📅 2026-07-10 16:xx
生成于 2026-07-10 20:18:55
01总体大盘 · Real-time Top Summary 截至 2026-07-10 16:59 | 花费含汇率系数
💰
今日总花费
$646.18
昨日同期 $439.62 +47.0%
📝
注册成本 CPA
$0.14
花费 $646.18 ÷ 注册 4.5K
🏦
今日放款量
360
截至16时
💵
放款成本 CPL
$1.79
花费 $646.18 ÷ 放款 360
审批通过率
19.4%
riskpass 928 ÷ apply 4.8K
🎯
打款率
38.8%
放款 360 ÷ 审批通过 928
📈
放款/注册率
7.9%
放款 360 ÷ 注册 4.5K
02每小时消耗折线对比 独立每小时消耗(非累计)| 今日曲线截至当前时刻
Google Ads 今日 $0.00  |  昨日同期 $0.00  |  昨日全天 $0.00    +0.0% 环比
Meta/FB 今日 $143.42  |  昨日同期 $152.11  |  昨日全天 $198.39    -5.7% 环比
TikTok 今日 $502.76  |  昨日同期 $287.51  |  昨日全天 $412.94    +74.9% 环比
03渠道综合数据表 ★ 花费 = 媒体API实时数据(含系数)
渠道Install注册申请Approved放款均单金额申请金额ROI花费 ★CPICPACPS审批率风控通过率
Google Ads2.2K1.9K1.9K379161$0.86$1,6374.2%$1,162$0.53$7.22$7.2220.0%100.0%
TikTok1.7K1.5K1.4K29699$0.51$735.683.4%$502.75$0.38$6.48$6.4820.5%100.0%
Meta (FB+IG+AN) FB+IG+AN合并62243353711245$0.51$272.572.7%$143.42$0.49$6.72$6.7220.9%100.0%
Organic83458472211544$0.47$342.540.0%$0.00$0.00$0.00$0.0015.9%100.0%
opay193152173229$0.17$30.200.0%$0.00$0.00$0.00$0.0012.7%100.0%
Untrusted Devices23182331$0.05$1.090.0%$0.00$0.00$0.00$0.0013.0%100.0%
Ease_diversion00211$0.83$1.670.0%$0.00$0.00$0.00$0.0050.0%100.0%
网盟nova-9c00100$0.00$0.000.0%$0.00$0.00$0.00$0.000.0%0.0%
04Campaign 细分下钻 大盘平均CPA = $1.79;预警阈值 = $2.42(×1.35)
渠道CampaignInstall注册申请Approved放款花费CPACPSROI审批率标记
Google Ads ACINigeria-9c-1113-credit5000+ (20959936961)2.1K1.7K1.7K351146$1,012$6.93$6.933.7%20.2%⚠️ CPA超标
TikTok SANTT-9C-3/31-loan-test (1861178003155986)5514644579637$300.00$8.11$8.113.4%21.0%⚠️ CPA超标
TikTok SANTT-9C-LOAN-6/12-time (1834710892745777)1.0K93289517452$271.65$5.22$5.223.4%19.4%⚠️ CPA超标
Google Ads ACIGG-9credit-3.0-loan-5/26-test (23885913778)1241081092515$150.35$10.02$10.027.8%22.9%⚠️ CPA超标
TikTok SANTT-9credit-6/29-loan-test (1869315867073858)1158984258$70.01$8.75$8.753.9%29.8%⚠️ CPA超标
Google Organic Search9credit21200$0.00$0.00$0.000.0%0.0%
Google Organic Search9ja loan11100$0.00$0.00$0.000.0%0.0%
Google Organic Searchbest loan app in nigeria11100$0.00$0.00$0.000.0%0.0%
Google Organic Searcheasy loans10100$0.00$0.00$0.000.0%0.0%
Facebook InstallsExpired Attributions051100$0.00$0.00$0.000.0%0.0%
Google Ads ACINigeria-9c-2/5-approval (20969027993)01410$0.00$0.00$0.000.0%25.0%
Google Ads ACI飞书-9c-1/17-credit5000+ (22545060648)0213720$0.00$0.00$0.000.0%5.4%
Google Organic Searchloan app without bvn00100$0.00$0.00$0.000.0%0.0%
Google Organic Searchninecredit01000$0.00$0.00$0.000.0%0.0%
Instagram InstallsExpired Attributions00111$0.00$0.00$0.000.0%100.0%
Off-Facebook InstallsExpired Attributions01200$0.00$0.00$0.000.0%0.0%
TikTok SANTT-0514-VO-TEST (1865133192555633)01000$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-0522-purchase-test (1865874885651697)00100$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9c-2/14-purchase-test (1857083834064929)01001$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-4/19-Purchase (1829813881647106)02611$0.00$0.00$0.000.0%16.7%
TikTok SANTT-9C-purchase-11/9-test (1851030776499857)00100$0.00$0.00$0.000.0%0.0%
05占比分析
💰 花费占比
🏦 放款量占比
💡 当前 TikTok 消耗占比最高(77.8%),放款量占比仅为(27.5%),CPA = $5.08,请注意优化投放效率。
06智能优化建议引擎Campaign预警5条·扩量0条·渠道策略3条 | 大盘CPA $2.48·目标$5.00·放款率7.7%
🎯 Campaign 预警 & 机会
💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)
📊 CPA $6.93 vs 大盘 $2.48,超出180.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)
📊 CPA $5.22 vs 大盘 $2.48,超出111.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)
📊 CPA $8.11 vs 大盘 $2.48,超出227.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)
📊 CPA $10.02 vs 大盘 $2.48,超出305.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9credit-6/29-loan-test (1869315867073858)
📊 CPA $8.75 vs 大盘 $2.48,超出253.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💼 渠道预算策略建议
🔴压缩 TikTok 预算 -30%
CPA $5.08 高于大盘105.0% | 花费78.0% vs 放款38.0%
💡 削减约-$150.83/日,资源向Google倾斜
⚖️渠道集中度过高(TikTok 占78.0%)
单渠道依赖大,且CPA偏高 $5.08
💡 将10-15%预算分流其他渠道,降低集中风险
🏆整体ROI达标(14.0% ≥ 5.0%)
申请金额 $3,021,总花费 $646.18
💡 可适度扩大总预算10-15%,测试放量上限