9credit 日报 · 2026-08-01

01总体大盘 · Real-time Top Summary 完整小时截至 14:59 · 15:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$760.81

昨日同期 $1,062 -28.4%

📝

注册成本 CPA

$0.40

花费 $760.81 ÷ 注册 1.9K

🏦

今日放款量

187

完整至14时

💵

放款成本 CPL

$4.07

花费 $760.81 ÷ 放款 187

✅

审批通过率

17.9%

riskpass 449 ÷ apply 2.5K

🎯

打款率

41.6%

放款 187 ÷ 审批通过 449

📈

放款/注册率

9.8%

放款 187 ÷ 注册 1.9K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $535.10 | 昨日同期 $751.11 | 昨日全天 $1,354 -28.8% 环比 · 15点进行中未计入

Meta/FB 今日 $105.19 | 昨日同期 $141.09 | 昨日全天 $164.05 -25.4% 环比 · 15点进行中未计入

TikTok 今日 $120.54 | 昨日同期 $169.91 | 昨日全天 $211.32 -29.1% 环比 · 15点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	863	699	907	189	98	$0.99	$894.04	6.7%	$535.09	$0.46	$4.07	$4.07	20.8%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	529	397	440	97	32	$0.52	$228.97	3.1%	$106.01	$0.42	$6.98	$6.98	22.0%	100.0%
TikTok	454	410	591	84	27	$0.48	$284.24	0.0%	$121.40	$0.00	$0.00	$0.00	14.2%	100.0%
Organic	472	317	440	61	24	$0.47	$205.37	0.0%	$0.00	$0.00	$0.00	$0.00	13.9%	100.0%
opay	82	68	119	15	6	$0.92	$109.80	0.0%	$0.00	$0.00	$0.00	$0.00	12.6%	100.0%
Untrusted Devices	12	9	11	2	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	18.2%	100.0%
Pangle	0	0	2	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	50.0%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$105.01	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.08；预警阈值 = $5.50（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	770	618	824	165	83	$289.22	$3.48	$3.48	4.9%	20.0%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	89	65	63	19	15	$109.98	$7.33	$7.33	11.4%	30.2%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	406	345	385	58	17	$0.00	$0.00	$0.00	0.0%	15.1%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	24	17	10	3	0	$0.00	$0.00	$0.00	0.0%	30.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	18	14	21	3	1	$0.00	$0.00	$0.00	0.0%	14.3%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	6	34	171	20	9	$0.00	$0.00	$0.00	0.0%	11.7%	—
Google Organic Search	9 credit loan app	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	apps to get loan	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	urgent loan 10000 with nin app download	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	6	11	2	0	$0.00	$0.00	$0.00	0.0%	18.2%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	12	15	5	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
Google Organic Search	instant loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	quick loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	top 10 best loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（70.2%），放款量占比仅为（52.4%），CPA = $5.46，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.10·目标$5.00·放款率11.2%

🎯 Campaign 预警 & 机会

⚠️劣质流量TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 放款率 4.9% vs 大盘 11.2%

👉 📉 削减预算30-50%，检查受众授信资质

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.31 低于大盘46.0% | 花费占比14.0% / 放款占比26.0%

💡 日预算提高+25%（约+$26.50），优先放量

🏆整体ROI达标（6.8% ≥ 5.0%）

申请金额 $1,722，总花费 $762.50

💡 可适度扩大总预算10-15%，测试放量上限

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