9credit 日报 · 2026-07-21

01总体大盘 · Real-time Top Summary 截至 2026-07-21 10:59 | 花费含汇率系数

💰

今日总花费

$158.25

昨日同期 $756.40 -79.1%

📝

注册成本 CPA

$0.13

花费 $158.25 ÷ 注册 1.2K

🏦

今日放款量

90

截至10时

💵

放款成本 CPL

$1.76

花费 $158.25 ÷ 放款 90

✅

审批通过率

19.1%

riskpass 265 ÷ apply 1.4K

🎯

打款率

34.0%

放款 90 ÷ 审批通过 265

📈

放款/注册率

7.5%

放款 90 ÷ 注册 1.2K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $481.04 | 昨日全天 $549.63 -100.0% 环比

Meta/FB 今日 $49.44 | 昨日同期 $75.41 | 昨日全天 $228.65 -34.4% 环比

TikTok 今日 $108.81 | 昨日同期 $199.95 | 昨日全天 $487.31 -45.6% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	647	508	531	110	44	$0.63	$334.29	3.5%	$287.95	$0.45	$6.54	$6.54	20.7%	100.0%
TikTok	354	315	357	71	17	$0.17	$61.52	1.8%	$108.82	$0.29	$5.99	$5.99	19.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	255	169	199	42	17	$0.83	$165.59	6.4%	$49.44	$0.31	$4.59	$4.59	21.1%	100.0%
Organic	236	142	217	33	7	$0.29	$63.99	0.0%	$0.00	$0.00	$0.00	$0.00	15.2%	100.0%
opay	87	64	77	9	5	$0.96	$73.77	0.0%	$0.00	$0.00	$0.00	$0.00	11.7%	100.0%
Untrusted Devices	8	6	6	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $1.76；预警阈值 = $2.37（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	598	469	496	104	38	$226.64	$5.96	$5.96	2.9%	21.0%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	278	240	195	40	8	$78.16	$9.77	$9.77	1.6%	20.5%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	48	33	25	6	5	$61.30	$12.26	$12.26	5.5%	24.0%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	66	63	142	26	9	$18.64	$2.07	$2.07	3.1%	18.3%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	14	11	18	4	0	$5.05	$0.00	$0.00	0.0%	22.2%	—
Google Organic Search	9credit loan	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	2	2	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	6	6	0	1	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app without face verification	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
TikTok SAN	TT-9credit-LOAN-AI-1/9 (1853839236540465)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（68.8%），放款量占比仅为（18.9%），CPA = $6.40，请注意优化投放效率。

06智能优化建议引擎Campaign预警4条·扩量0条·渠道策略2条 | 大盘CPA $2.59·目标$5.00·放款率7.4%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)

📊 CPA $5.96 vs 大盘 $2.59，超出130.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

⚠️劣质流量TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 放款率 3.3% vs 大盘 7.4%

👉 📉 削减预算30-50%，检查受众授信资质

💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 CPA $9.77 vs 大盘 $2.59，超出277.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $12.26 vs 大盘 $2.59，超出373.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $6.40 高于大盘147.0% | 花费69.0% vs 放款28.0%

💡 削减约-$32.64/日，资源向Google倾斜

🏆整体ROI达标（13.3% ≥ 5.0%）

申请金额 $699.16，总花费 $158.25

💡 可适度扩大总预算10-15%，测试放量上限

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