9credit 日报 · 2026-07-24

01总体大盘 · Real-time Top Summary 截至 2026-07-24 06:59 | 花费含汇率系数

💰

今日总花费

$191.32

昨日同期 $251.38 -23.9%

📝

注册成本 CPA

$0.46

花费 $191.32 ÷ 注册 417

🏦

今日放款量

29

截至06时

💵

放款成本 CPL

$6.60

花费 $191.32 ÷ 放款 29

✅

审批通过率

14.5%

riskpass 61 ÷ apply 420

🎯

打款率

47.5%

放款 29 ÷ 审批通过 61

📈

放款/注册率

7.0%

放款 29 ÷ 注册 417

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $104.33 | 昨日同期 $142.40 | 昨日全天 $1,489 -26.7% 环比

Meta/FB 今日 $14.87 | 昨日同期 $23.37 | 昨日全天 $216.83 -36.4% 环比

TikTok 今日 $72.11 | 昨日同期 $85.62 | 昨日全天 $689.17 -15.8% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	163	114	118	21	15	$0.21	$24.93	0.9%	$104.33	$0.53	$5.79	$5.79	17.8%	100.0%
TikTok	193	155	132	17	6	$0.11	$14.58	0.7%	$72.12	$0.34	$10.92	$10.92	12.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	71	55	50	10	4	$0.12	$6.05	0.5%	$14.87	$0.50	$8.95	$8.95	20.0%	100.0%
opay	36	31	32	6	3	$0.70	$22.31	0.0%	$0.00	$0.00	$0.00	$0.00	18.8%	100.0%
Organic	82	56	81	5	1	$0.01	$1.09	0.0%	$0.00	$0.00	$0.00	$0.00	6.2%	100.0%
Untrusted Devices	9	6	5	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
offical_website	1	0	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.60；预警阈值 = $8.91（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	155	112	111	18	14	$70.16	$5.01	$5.01	0.9%	16.2%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	129	107	89	11	6	$41.57	$6.93	$6.93	1.1%	12.4%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	63	47	43	6	0	$22.81	$0.00	$0.00	0.0%	14.0%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	6	1	3	2	1	$16.65	$16.65	$16.65	0.8%	66.7%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	1	1	0	0	0	$1.12	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apps with nin only	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	online loan	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
Google Organic Search	fast loans app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（54.5%），放款量占比仅为（51.7%），CPA = $6.96，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略3条 | 大盘CPA $9.11·目标$5.00·放款率7.8%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $16.65 vs 大盘 $9.11，超出83.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.72 低于大盘59.0% | 花费占比8.0% / 放款占比19.0%

💡 日预算提高+25%（约+$3.72），优先放量

🔴压缩 TikTok 预算 -20%

CPA $12.02 高于大盘32.0% | 花费38.0% vs 放款29.0%

💡 削减约-$14.42/日，资源向Meta倾斜

📊整体ROI 1.1% 低于目标 5.0%

申请金额 $68.97，总花费 $191.32

💡 优先放量高均单渠道/Campaign，提升资金转化比

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