9credit 日报 · 2026-07-30

01总体大盘 · Real-time Top Summary 完整小时截至 12:59 · 13:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$760.82

昨日同期 $747.17 +1.8%

📝

注册成本 CPA

$0.36

花费 $760.82 ÷ 注册 2.1K

🏦

今日放款量

162

完整至12时

💵

放款成本 CPL

$4.70

花费 $760.82 ÷ 放款 162

✅

审批通过率

18.5%

riskpass 449 ÷ apply 2.4K

🎯

打款率

36.1%

放款 162 ÷ 审批通过 449

📈

放款/注册率

7.7%

放款 162 ÷ 注册 2.1K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $532.54 | 昨日同期 $531.97 | 昨日全天 $1,327 +0.1% 环比 · 13点进行中未计入

Meta/FB 今日 $109.02 | 昨日同期 $101.19 | 昨日全天 $206.75 +7.7% 环比 · 13点进行中未计入

TikTok 今日 $119.27 | 昨日同期 $113.99 | 昨日全天 $324.53 +4.6% 环比 · 13点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.1K	847	961	201	76	$0.86	$824.92	4.7%	$532.54	$0.50	$6.97	$6.97	20.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	578	417	415	88	39	$0.43	$179.31	1.9%	$109.64	$0.50	$7.34	$7.34	21.2%	100.0%
TikTok	511	455	549	90	23	$0.18	$97.60	0.0%	$120.70	$0.00	$0.00	$0.00	16.4%	100.0%
Organic	429	294	365	50	21	$0.27	$99.73	0.0%	$0.00	$0.00	$0.00	$0.00	13.7%	100.0%
opay	96	72	121	19	2	$0.05	$5.49	0.0%	$0.00	$0.00	$0.00	$0.00	15.7%	100.0%
offical_website	0	0	0	0	1	$0.00	$1.54	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Untrusted Devices	18	14	16	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	6.2%	100.0%
Ease_diversion	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$60.97	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.71；预警阈值 = $6.36（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	978	776	892	184	70	$431.56	$6.17	$6.17	4.1%	20.6%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	80	60	50	15	6	$98.41	$16.40	$16.40	7.2%	30.0%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	464	388	354	63	15	$0.00	$0.00	$0.00	0.0%	17.8%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	22	18	18	4	2	$0.00	$0.00	$0.00	0.0%	22.2%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	13	37	167	22	5	$0.00	$0.00	$0.00	0.0%	13.2%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	12	9	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	🧪 New Test
Google Organic Search	9 credit loan	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best,fast and reliable loan app for 10k	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apps in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	what are the best loan apps in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	4	7	1	1	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	9	15	2	0	$0.00	$0.00	$0.00	0.0%	13.3%	—
Google Organic Search	best loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app without face verification	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	6	1	1	$0.00	$0.00	$0.00	0.0%	16.7%	—
TikTok SAN	TT-9C-purchase-smart+-11/6 (1848038734029858)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（69.8%），放款量占比仅为（46.9%），CPA = $7.01，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $7.63·目标$5.00·放款率7.7%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $16.40 vs 大盘 $7.63，超出115.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.81 低于大盘63.0% | 花费占比14.0% / 放款占比39.0%

💡 日预算提高+25%（约+$27.41），优先放量

📊整体ROI 4.8% 低于目标 5.0%

申请金额 $1,209，总花费 $762.88

💡 优先放量高均单渠道/Campaign，提升资金转化比

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