9credit 日报 · 2026-07-29

01总体大盘 · Real-time Top Summary 完整小时截至 22:59 · 23:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$1,770

昨日同期 $1,941 -8.8%

📝

注册成本 CPA

$0.37

花费 $1,770 ÷ 注册 4.7K

🏦

今日放款量

374

完整至22时

💵

放款成本 CPL

$4.73

花费 $1,770 ÷ 放款 374

✅

审批通过率

18.8%

riskpass 1.0K ÷ apply 5.4K

🎯

打款率

37.0%

放款 374 ÷ 审批通过 1.0K

📈

放款/注册率

7.9%

放款 374 ÷ 注册 4.7K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $1,257 | 昨日同期 $1,417 | 昨日全天 $1,459 -11.3% 环比 · 23点进行中未计入

Meta/FB 今日 $201.64 | 昨日同期 $223.65 | 昨日全天 $230.64 -9.8% 环比 · 23点进行中未计入

TikTok 今日 $311.26 | 昨日同期 $300.90 | 昨日全天 $317.50 +3.4% 环比 · 23点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	2.5K	2.0K	2.1K	430	164	$0.62	$1,288	3.4%	$1,257	$0.45	$6.83	$6.83	20.8%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	1.3K	941	933	218	86	$0.37	$345.06	1.9%	$201.96	$0.44	$6.46	$6.46	23.4%	100.0%
TikTok	878	848	1.2K	208	74	$0.40	$467.59	0.0%	$312.94	$0.00	$0.00	$0.00	17.7%	100.0%
Organic	1.0K	727	890	113	34	$0.25	$223.04	0.0%	$0.00	$0.00	$0.00	$0.00	12.7%	100.0%
opay	269	203	259	36	14	$0.12	$31.09	0.0%	$0.00	$0.00	$0.00	$0.00	13.9%	100.0%
Untrusted Devices	23	21	36	1	1	$0.03	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	2.8%	100.0%
Pangle	0	0	3	2	1	$0.37	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	66.7%	100.0%
offical_website	1	1	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
Ease_diversion	0	5	6	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	16.7%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$273.27	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	2	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.74；预警阈值 = $6.40（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	2.4K	1.9K	2.0K	405	153	$988.17	$6.46	$6.46	3.1%	20.7%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	108	71	62	19	8	$131.96	$16.49	$16.49	5.9%	30.6%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	769	689	694	128	41	$0.00	$0.00	$0.00	0.0%	18.4%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	54	112	412	63	24	$0.00	$0.00	$0.00	0.0%	15.3%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	33	27	22	9	4	$0.00	$0.00	$0.00	0.0%	40.9%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	22	19	37	8	5	$0.00	$0.00	$0.00	0.0%	21.6%	—
Google Organic Search	loan app in nigeria	2	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9credit loan app download	1	1	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	ncredit	1	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	8	13	1	0	$0.00	$0.00	$0.00	0.0%	7.7%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	14	38	4	1	$0.00	$0.00	$0.00	0.0%	10.5%	—
Google Organic Search	instant loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	student loan app in nigeria 9 credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-2/10-VO-Test (1856735148818498)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9credit-LOAN-AI-11/12test (1848563500353601)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（70.9%），放款量占比仅为（43.9%），CPA = $7.66，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $7.44·目标$5.00·放款率8.4%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $16.49 vs 大盘 $7.44，超出122.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.35 低于大盘68.0% | 花费占比11.0% / 放款占比36.0%

💡 日预算提高+25%（约+$50.49），优先放量

📊整体ROI 4.0% 低于目标 5.0%

申请金额 $2,357，总花费 $1,772

💡 优先放量高均单渠道/Campaign，提升资金转化比

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