9credit 日报 · 2026-07-27

01总体大盘 · Real-time Top Summary 完整小时截至 12:59 · 13:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$763.67

昨日同期 $987.84 -22.7%

📝

注册成本 CPA

$0.40

花费 $763.67 ÷ 注册 1.9K

🏦

今日放款量

171

完整至12时

💵

放款成本 CPL

$4.47

花费 $763.67 ÷ 放款 171

✅

审批通过率

18.9%

riskpass 442 ÷ apply 2.3K

🎯

打款率

38.7%

放款 171 ÷ 审批通过 442

📈

放款/注册率

8.9%

放款 171 ÷ 注册 1.9K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $477.10 | 昨日同期 $593.35 | 昨日全天 $1,348 -19.6% 环比 · 13点进行中未计入

Meta/FB 今日 $112.43 | 昨日同期 $110.33 | 昨日全天 $224.07 +1.9% 环比 · 13点进行中未计入

TikTok 今日 $174.14 | 昨日同期 $284.16 | 昨日全天 $653.63 -38.7% 环比 · 13点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	900	704	827	176	80	$0.45	$376.00	2.4%	$477.09	$0.52	$5.90	$5.90	21.3%	100.0%
TikTok	550	500	625	119	36	$0.55	$342.51	0.0%	$175.09	$0.00	$0.00	$0.00	19.0%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	557	382	392	86	33	$0.89	$348.07	3.4%	$114.13	$0.56	$9.37	$9.37	21.9%	100.0%
Organic	391	255	356	42	14	$0.12	$42.19	0.0%	$0.00	$0.00	$0.00	$0.00	11.8%	100.0%
opay	113	82	121	18	7	$0.57	$69.10	0.0%	$0.00	$0.00	$0.00	$0.00	14.9%	100.0%
Untrusted Devices	8	4	9	1	1	$0.16	$1.46	0.0%	$0.00	$0.00	$0.00	$0.00	11.1%	100.0%
Ease_diversion	0	1	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$79.67	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	0	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $4.48；预警阈值 = $6.05（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	871	675	797	172	77	$431.00	$5.60	$5.60	2.5%	21.6%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	25	19	18	3	2	$41.17	$20.59	$20.59	1.3%	16.7%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	478	407	366	79	24	$0.00	$0.00	$0.00	0.0%	21.6%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	56	80	243	38	11	$0.00	$0.00	$0.00	0.0%	15.6%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	16	11	12	2	1	$0.00	$0.00	$0.00	0.0%	16.7%	—
Google Organic Search	9credit loan app download	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app in nigeria	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	legit online loan apps in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	3	7	1	1	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	7	9	1	1	$0.00	$0.00	$0.00	0.0%	11.1%	—
Google Organic Search	loan app without face verification	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT- 9c-smart-1/16-LOAN (1854459228381233)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（62.3%），放款量占比仅为（46.8%），CPA = $5.96，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.55·目标$5.00·放款率9.7%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $20.59 vs 大盘 $6.55，超出214.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.46 低于大盘47.0% | 花费占比15.0% / 放款占比28.0%

💡 日预算提高+25%（约+$28.53），优先放量

📊整体ROI 4.6% 低于目标 5.0%

申请金额 $1,179，总花费 $766.31

💡 优先放量高均单渠道/Campaign，提升资金转化比

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