9credit 日报 · 2026-07-11

01总体大盘 · Real-time Top Summary 截至 2026-07-11 16:59 | 花费含汇率系数

💰

今日总花费

$503.19

昨日同期 $673.48 -25.3%

📝

注册成本 CPA

$0.11

花费 $503.19 ÷ 注册 4.5K

🏦

今日放款量

336

截至16时

💵

放款成本 CPL

$1.50

花费 $503.19 ÷ 放款 336

✅

审批通过率

19.3%

riskpass 884 ÷ apply 4.6K

🎯

打款率

38.0%

放款 336 ÷ 审批通过 884

📈

放款/注册率

7.5%

放款 336 ÷ 注册 4.5K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $135.98 | 昨日同期 $154.69 | 昨日全天 $210.11 -12.1% 环比

TikTok 今日 $367.20 | 昨日同期 $518.79 | 昨日全天 $661.15 -29.2% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	2.3K	1.8K	1.8K	382	165	$0.00	$0.00	0.0%	$1,165	$0.51	$7.06	$7.06	20.7%	100.0%
TikTok	1.7K	1.5K	1.4K	256	74	$0.00	$0.00	0.0%	$367.20	$0.00	$0.00	$0.00	18.7%	100.0%
Organic	768	556	695	113	51	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	16.3%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	561	396	476	104	38	$0.00	$0.00	0.0%	$135.99	$0.48	$7.05	$7.05	21.8%	100.0%
opay	182	152	177	27	7	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	15.3%	100.0%
Untrusted Devices	22	15	22	2	1	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	9.1%	100.0%
Ease_diversion	0	3	5	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$450.13	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $1.50；预警阈值 = $2.02（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	2.1K	1.7K	1.7K	355	145	$1,021	$7.04	$7.04	0.0%	20.6%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	130	94	86	21	16	$144.24	$9.02	$9.02	0.0%	24.4%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	922	816	776	150	48	$0.00	$0.00	$0.00	0.0%	19.3%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	714	561	507	91	23	$0.00	$0.00	$0.00	0.0%	17.9%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	113	94	68	12	3	$0.00	$0.00	$0.00	0.0%	17.6%	—
Google Organic Search	loan app	2	2	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9 credit loan app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9money loan app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan apps in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apk download	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app that don't ask for debit card details	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which other loan app is like okash	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	6	10	2	1	$0.00	$0.00	$0.00	0.0%	20.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	3	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	13	34	6	4	$0.00	$0.00	$0.00	0.0%	17.6%	—
Google Organic Search	loan app without bvn	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apps that grant loan in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan easy	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	6	2	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	4	5	1	0	$0.00	$0.00	$0.00	0.0%	20.0%	—
TikTok SAN	TT-9credit-LOAN-AI-1/9 (1853839236540465)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（73.0%），放款量占比仅为（22.0%），CPA = $4.96，请注意优化投放效率。

06智能优化建议引擎Campaign预警2条·扩量0条·渠道策略3条 | 大盘CPA $2.10·目标$5.00·放款率7.2%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)

📊 CPA $7.04 vs 大盘 $2.10，超出236.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $9.02 vs 大盘 $2.10，超出330.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $4.96 高于大盘137.0% | 花费73.0% vs 放款31.0%

💡 削减约-$110.16/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占73.0%）

单渠道依赖大，且CPA偏高 $4.96

💡 将10-15%预算分流其他渠道，降低集中风险

📊整体ROI 0.0% 低于目标 5.0%

申请金额 $0.00，总花费 $503.19

💡 优先放量高均单渠道/Campaign，提升资金转化比

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