9credit 日报 · 2026-07-29

01总体大盘 · Real-time Top Summary 完整小时截至 16:59 · 17:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$1,140

昨日同期 $1,328 -14.2%

📝

注册成本 CPA

$0.35

花费 $1,140 ÷ 注册 3.3K

🏦

今日放款量

297

完整至16时

💵

放款成本 CPL

$3.84

花费 $1,140 ÷ 放款 297

✅

审批通过率

19.3%

riskpass 752 ÷ apply 3.9K

🎯

打款率

39.5%

放款 297 ÷ 审批通过 752

📈

放款/注册率

9.1%

放款 297 ÷ 注册 3.3K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $799.74 | 昨日同期 $956.18 | 昨日全天 $1,459 -16.4% 环比 · 17点进行中未计入

Meta/FB 今日 $153.90 | 昨日同期 $177.25 | 昨日全天 $230.64 -13.2% 环比 · 17点进行中未计入

TikTok 今日 $186.33 | 昨日同期 $194.70 | 昨日全天 $317.50 -4.3% 环比 · 17点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.6K	1.3K	1.5K	309	129	$0.70	$1,020	3.8%	$799.74	$0.49	$6.21	$6.21	21.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	963	708	717	174	70	$0.45	$319.60	2.1%	$154.41	$0.47	$6.46	$6.46	24.3%	100.0%
TikTok	613	584	866	155	59	$0.45	$391.81	0.0%	$188.25	$0.00	$0.00	$0.00	17.9%	100.0%
Organic	704	506	626	81	28	$0.34	$209.88	0.0%	$0.00	$0.00	$0.00	$0.00	12.9%	100.0%
opay	202	151	197	28	9	$0.10	$19.68	0.0%	$0.00	$0.00	$0.00	$0.00	14.2%	100.0%
Untrusted Devices	20	15	21	1	1	$0.05	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	4.8%	100.0%
Pangle	0	0	3	2	1	$0.37	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	66.7%	100.0%
offical_website	1	1	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
Ease_diversion	0	3	4	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	25.0%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$131.54	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	2	4	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $3.85；预警阈值 = $5.19（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.6K	1.2K	1.4K	289	118	$705.02	$5.97	$5.97	3.1%	21.1%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	75	48	50	16	8	$96.24	$12.03	$12.03	8.1%	32.0%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	538	474	514	97	34	$0.00	$0.00	$0.00	0.0%	18.9%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	35	74	301	44	18	$0.00	$0.00	$0.00	0.0%	14.6%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	23	19	17	6	3	$0.00	$0.00	$0.00	0.0%	35.3%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	17	17	28	8	4	$0.00	$0.00	$0.00	0.0%	28.6%	—
Google Organic Search	loan app in nigeria	2	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	9credit loan app download	1	1	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	best loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	ncredit	1	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	7	9	1	0	$0.00	$0.00	$0.00	0.0%	11.1%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	6	26	2	1	$0.00	$0.00	$0.00	0.0%	7.7%	—
Google Organic Search	instant loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	student loan app in nigeria 9 credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-2/10-VO-Test (1856735148818498)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（70.0%），放款量占比仅为（43.4%），CPA = $6.20，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.08·目标$5.00·放款率10.0%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $12.03 vs 大盘 $6.08，超出98.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.21 低于大盘64.0% | 花费占比14.0% / 放款占比37.0%

💡 日预算提高+25%（约+$38.60），优先放量

🏆整体ROI达标（5.2% ≥ 5.0%）

申请金额 $1,963，总花费 $1,142

💡 可适度扩大总预算10-15%，测试放量上限

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