9credit 日报 · 2026-07-23

01总体大盘 · Real-time Top Summary 截至 2026-07-23 14:59 | 花费含汇率系数

💰

今日总花费

$1,125

昨日同期 $1,156 -2.7%

📝

注册成本 CPA

$0.36

花费 $1,125 ÷ 注册 3.1K

🏦

今日放款量

207

截至14时

💵

放款成本 CPL

$5.44

花费 $1,125 ÷ 放款 207

✅

审批通过率

18.0%

riskpass 576 ÷ apply 3.2K

🎯

打款率

35.9%

放款 207 ÷ 审批通过 576

📈

放款/注册率

6.6%

放款 207 ÷ 注册 3.1K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $678.45 | 昨日同期 $812.95 | 昨日全天 $1,424 -16.5% 环比

Meta/FB 今日 $117.17 | 昨日同期 $131.16 | 昨日全天 $213.89 -10.7% 环比

TikTok 今日 $329.53 | 昨日同期 $212.14 | 昨日全天 $720.03 +55.3% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.3K	977	1.1K	222	84	$0.60	$647.42	3.3%	$678.43	$0.46	$6.93	$6.93	20.6%	100.0%
TikTok	1.5K	1.3K	1.0K	171	56	$0.17	$174.80	0.0%	$329.53	$0.00	$0.00	$0.00	16.3%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	543	392	424	94	32	$0.40	$169.02	2.1%	$117.17	$0.45	$7.62	$7.62	22.2%	100.0%
Organic	532	348	455	71	26	$0.11	$47.89	0.0%	$0.00	$0.00	$0.00	$0.00	15.6%	100.0%
opay	154	127	161	18	9	$0.09	$14.43	0.0%	$0.00	$0.00	$0.00	$0.00	11.2%	100.0%
Untrusted Devices	17	17	25	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
offical_website	2	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
App Store	1	0	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Pangle	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$313.14	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.44；预警阈值 = $7.34（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.2K	924	1.0K	209	79	$493.78	$6.25	$6.25	3.1%	20.9%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	55	37	48	8	5	$88.53	$17.71	$17.71	4.7%	16.7%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	825	683	599	95	32	$0.00	$0.00	$0.00	0.0%	15.9%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	630	546	419	68	22	$0.00	$0.00	$0.00	0.0%	16.2%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	34	32	27	8	2	$0.00	$0.00	$0.00	0.0%	29.6%	—
Google Organic Search	7 day loan apk in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	list of loan app to borrow money	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	load app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	loan app with high amount in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	3	5	2	0	$0.00	$0.00	$0.00	0.0%	40.0%	—
Google Ads ACI	9credit2-2.5-Loan-0530 (14900376715)	0	2	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	2	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	10	20	4	0	$0.00	$0.00	$0.00	0.0%	20.0%	—
Google Organic Search	loan app in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	urgent loan 10,000 in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（60.3%），放款量占比仅为（40.6%），CPA = $8.08，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $8.04·目标$5.00·放款率6.2%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $17.71 vs 大盘 $8.04，超出120.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $3.66 低于大盘54.0% | 花费占比10.0% / 放款占比23.0%

💡 日预算提高+25%（约+$29.29），优先放量

📊整体ROI 2.8% 低于目标 5.0%

申请金额 $1,054，总花费 $1,125

💡 优先放量高均单渠道/Campaign，提升资金转化比

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