9credit 日报 · 2026-07-26

01总体大盘 · Real-time Top Summary 截至 2026-07-26 10:59 | 花费含汇率系数

💰

今日总花费

$528.32

昨日同期 $782.39 -32.5%

📝

注册成本 CPA

$0.37

花费 $528.32 ÷ 注册 1.4K

🏦

今日放款量

100

截至10时

💵

放款成本 CPL

$5.28

花费 $528.32 ÷ 放款 100

✅

审批通过率

17.0%

riskpass 260 ÷ apply 1.5K

🎯

打款率

38.5%

放款 100 ÷ 审批通过 260

📈

放款/注册率

7.1%

放款 100 ÷ 注册 1.4K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $281.86 | 昨日同期 $437.68 | 昨日全天 $1,463 -35.6% 环比

Meta/FB 今日 $56.63 | 昨日同期 $80.59 | 昨日全天 $221.66 -29.7% 环比

TikTok 今日 $189.86 | 昨日同期 $264.13 | 昨日全天 $784.41 -28.1% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	531	419	530	100	48	$0.50	$265.87	3.7%	$281.84	$0.41	$4.52	$4.52	18.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	348	233	223	52	20	$0.43	$96.03	2.4%	$56.62	$0.34	$5.95	$5.95	23.3%	100.0%
TikTok	663	547	469	70	17	$0.08	$35.23	0.6%	$189.85	$0.25	$9.69	$9.69	14.9%	100.0%
Organic	247	155	213	29	13	$0.09	$19.59	0.0%	$0.00	$0.00	$0.00	$0.00	13.6%	100.0%
opay	73	58	77	8	2	$0.03	$2.56	0.0%	$0.00	$0.00	$0.00	$0.00	10.4%	100.0%
Untrusted Devices	9	6	11	2	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	18.2%	100.0%
offical_website	1	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.28；预警阈值 = $7.13（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	517	401	499	94	45	$200.39	$4.45	$4.45	3.7%	18.8%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	305	243	223	31	8	$86.37	$10.80	$10.80	0.5%	13.9%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	354	299	235	37	8	$73.13	$9.14	$9.14	0.7%	15.7%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	13	11	18	3	2	$16.80	$8.40	$8.40	3.4%	16.7%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	4	5	8	1	0	$5.15	$0.00	$0.00	0.0%	12.5%	—
Google Organic Search	instant loan app in nigeria	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	6	11	3	1	$0.00	$0.00	$0.00	0.0%	27.3%	—
Google Organic Search	best loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which loan app gives 100k instantly	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	2	1	1	$0.00	$0.00	$0.00	0.0%	50.0%	—
TikTok SAN	TT-9c-4/23-loan-test (1863069733274801)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（53.3%），放款量占比仅为（48.0%），CPA = $5.87，请注意优化投放效率。

06智能优化建议引擎Campaign预警2条·扩量0条·渠道策略3条 | 大盘CPA $8.13·目标$5.00·放款率6.7%

🎯 Campaign 预警 & 机会

⚠️劣质流量TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 放款率 2.7% vs 大盘 6.7%

👉 📉 削减预算30-50%，检查受众授信资质

⚠️劣质流量TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 放款率 3.3% vs 大盘 6.7%

👉 📉 削减预算30-50%，检查受众授信资质

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.83 低于大盘65.0% | 花费占比11.0% / 放款占比31.0%

💡 日预算提高+25%（约+$14.16），优先放量

🔴压缩 TikTok 预算 -20%

CPA $11.17 高于大盘37.0% | 花费36.0% vs 放款26.0%

💡 削减约-$37.97/日，资源向Meta倾斜

📊整体ROI 2.4% 低于目标 5.0%

申请金额 $419.28，总花费 $528.32

💡 优先放量高均单渠道/Campaign，提升资金转化比

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