9credit 日报 · 2026-07-18

01总体大盘 · Real-time Top Summary 截至 2026-07-18 12:59 | 花费含汇率系数

💰

今日总花费

$856.93

昨日同期 $1,084 -21.0%

📝

注册成本 CPA

$0.43

花费 $856.93 ÷ 注册 2.0K

🏦

今日放款量

168

截至12时

💵

放款成本 CPL

$5.10

花费 $856.93 ÷ 放款 168

✅

审批通过率

19.6%

riskpass 448 ÷ apply 2.3K

🎯

打款率

37.5%

放款 168 ÷ 审批通过 448

📈

放款/注册率

8.5%

放款 168 ÷ 注册 2.0K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $521.79 | 昨日同期 $743.35 | 昨日全天 $1,523 -29.8% 环比

Meta/FB 今日 $91.82 | 昨日同期 $95.79 | 昨日全天 $204.50 -4.1% 环比

TikTok 今日 $243.32 | 昨日同期 $245.01 | 昨日全天 $564.43 -0.7% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	853	653	799	188	83	$0.68	$542.28	7.1%	$521.80	$0.27	$2.76	$2.76	23.5%	100.0%
TikTok	784	675	668	130	42	$0.68	$455.83	9.5%	$243.32	$0.18	$3.42	$3.42	19.5%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	424	286	318	69	21	$0.39	$123.77	4.0%	$91.82	$0.22	$4.39	$4.39	21.7%	100.0%
Organic	390	269	372	45	19	$0.16	$60.36	0.0%	$0.00	$0.00	$0.00	$0.00	12.1%	100.0%
opay	110	83	106	12	3	$0.05	$5.29	0.0%	$0.00	$0.00	$0.00	$0.00	11.3%	100.0%
Untrusted Devices	15	14	12	3	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	25.0%	100.0%
offical_website	1	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	0	2	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	50.0%	100.0%
网盟nova-9c	0	0	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.10；预警阈值 = $6.89（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	778	599	722	169	76	$176.91	$2.33	$2.33	8.2%	23.4%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	552	497	469	88	22	$90.48	$4.11	$4.11	3.4%	18.8%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	71	39	47	11	4	$51.83	$12.96	$12.96	2.9%	23.4%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	186	132	162	34	20	$41.15	$2.06	$2.06	25.8%	21.0%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	46	41	31	6	0	$12.21	$0.00	$0.00	0.0%	19.4%	—
Google Organic Search	best loan app in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	best loan app with nin	1	1	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Google Organic Search	best online loan with nin only	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	sure loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	2	7	1	0	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Ads ACI	Nigeria-9c-0605-Reg (21356412680)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	11	22	7	2	$0.00	$0.00	$0.00	0.0%	31.8%	—
Google Organic Search	loan app that disburse to opay account	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-0522-purchase-test (1865874885651697)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	4	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
TikTok SAN	TT-9C-Register-5/20-test (1865686291754210)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（60.9%），放款量占比仅为（49.4%），CPA = $6.29，请注意优化投放效率。

06智能优化建议引擎Campaign预警2条·扩量0条·渠道策略2条 | 大盘CPA $6.86·目标$5.00·放款率9.4%

🎯 Campaign 预警 & 机会

⚠️劣质流量TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)

📊 放款率 4.4% vs 大盘 9.4%

👉 📉 削减预算30-50%，检查受众授信资质

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $12.96 vs 大盘 $6.86，超出89.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $4.37 低于大盘36.0% | 花费占比11.0% / 放款占比17.0%

💡 日预算提高+25%（约+$22.95），优先放量

📊整体ROI 4.2% 低于目标 5.0%

申请金额 $1,188，总花费 $856.93

💡 优先放量高均单渠道/Campaign，提升资金转化比

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