📊 9credit 广告日报

App: yyw1psgcwbuo  ·  Google + Meta + TikTok + Adjust
📅 2026-07-10 15:xx
生成于 2026-07-10 14:34:32
01总体大盘 · Real-time Top Summary 截至 2026-07-10 15:59 | 花费含汇率系数
💰
今日总花费
$586.29
昨日同期 $412.16 +42.2%
📝
注册成本 CPA
$0.20
花费 $586.29 ÷ 注册 3.0K
🏦
今日放款量
207
截至15时
💵
放款成本 CPL
$2.83
花费 $586.29 ÷ 放款 207
审批通过率
18.9%
riskpass 598 ÷ apply 3.2K
🎯
打款率
34.6%
放款 207 ÷ 审批通过 598
📈
放款/注册率
7.0%
放款 207 ÷ 注册 3.0K
02每小时消耗折线对比 独立每小时消耗(非累计)| 今日曲线截至当前时刻
Google Ads 今日 $0.00  |  昨日同期 $0.00  |  昨日全天 $0.00    +0.0% 环比
Meta/FB 今日 $129.60  |  昨日同期 $142.16  |  昨日全天 $198.27    -8.8% 环比
TikTok 今日 $456.69  |  昨日同期 $270.00  |  昨日全天 $412.94    +69.1% 环比
03渠道综合数据表 ★ 花费 = 媒体API实时数据(含系数)
渠道Install注册申请Approved放款均单金额申请金额ROI花费 ★CPICPACPS审批率风控通过率
Google Ads1.4K1.2K1.2K23489$0.54$654.163.7%$535.22$0.38$6.01$6.0119.4%100.0%
TikTok1.2K1.0K96519558$0.41$393.793.1%$456.68$0.32$6.58$6.5820.2%100.0%
Meta (FB+IG+AN) FB+IG+AN合并4242783768127$0.54$203.833.9%$129.61$0.37$5.81$5.8121.5%100.0%
Organic5343694556526$0.57$260.950.0%$0.00$0.00$0.00$0.0014.3%100.0%
opay13497117145$0.12$14.010.0%$0.00$0.00$0.00$0.0012.0%100.0%
Untrusted Devices11111231$0.09$1.090.0%$0.00$0.00$0.00$0.0025.0%100.0%
04Campaign 细分下钻 大盘平均CPA = $2.85;预警阈值 = $3.84(×1.35)
渠道CampaignInstall注册申请Approved放款花费CPACPSROI审批率标记
Google Ads ACINigeria-9c-1113-credit5000+ (20959936961)1.3K1.1K1.1K21580$475.59$5.94$5.942.6%19.5%⚠️ CPA超标
TikTok SANTT-9C-3/31-loan-test (1861178003155986)4503653306823$201.56$8.76$8.761.6%20.6%⚠️ CPA超标
TikTok SANTT-9C-LOAN-6/12-time (1834710892745777)65058758011127$149.74$5.55$5.553.9%19.1%⚠️ CPA超标
Google Ads ACIGG-9credit-3.0-loan-5/26-test (23885913778)726468179$59.63$6.63$6.6312.4%25.0%⚠️ CPA超标
TikTok SANTT-9credit-6/29-loan-test (1869315867073858)715650156$30.33$5.05$5.058.7%30.0%
Google Organic Search9credit10000$0.00$0.00$0.000.0%0.0%
Google Organic Search9ja loan11100$0.00$0.00$0.000.0%0.0%
Google Organic Searchbest loan app in nigeria11100$0.00$0.00$0.000.0%0.0%
Google Organic Searcheasy loans10100$0.00$0.00$0.000.0%0.0%
Facebook InstallsExpired Attributions04700$0.00$0.00$0.000.0%0.0%
Google Ads ACINigeria-9c-2/5-approval (20969027993)00310$0.00$0.00$0.000.0%33.3%
Google Ads ACI飞书-9c-1/17-credit5000+ (22545060648)0152910$0.00$0.00$0.000.0%3.4%
Google Organic Searchloan app without bvn00100$0.00$0.00$0.000.0%0.0%
Google Organic Searchninecredit01000$0.00$0.00$0.000.0%0.0%
Off-Facebook InstallsExpired Attributions00100$0.00$0.00$0.000.0%0.0%
TikTok SANTT-0514-VO-TEST (1865133192555633)01000$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-0522-purchase-test (1865874885651697)00100$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9c-2/14-purchase-test (1857083834064929)00001$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-4/19-Purchase (1829813881647106)02311$0.00$0.00$0.000.0%33.3%
TikTok SANTT-9C-purchase-11/9-test (1851030776499857)00100$0.00$0.00$0.000.0%0.0%
05占比分析
💰 花费占比
🏦 放款量占比
💡 当前 TikTok 消耗占比最高(77.9%),放款量占比仅为(28.2%),CPA = $7.87,请注意优化投放效率。
06智能优化建议引擎Campaign预警4条·扩量0条·渠道策略3条 | 大盘CPA $3.99·目标$5.00·放款率6.8%
🎯 Campaign 预警 & 机会
💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)
📊 CPA $5.94 vs 大盘 $3.99,超出49.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)
📊 CPA $5.55 vs 大盘 $3.99,超出39.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)
📊 CPA $8.76 vs 大盘 $3.99,超出120.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)
📊 CPA $6.63 vs 大盘 $3.99,超出66.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💼 渠道预算策略建议
🔴压缩 TikTok 预算 -30%
CPA $7.87 高于大盘97.0% | 花费78.0% vs 放款39.0%
💡 削减约-$137.01/日,资源向Google倾斜
⚖️渠道集中度过高(TikTok 占78.0%)
单渠道依赖大,且CPA偏高 $7.87
💡 将10-15%预算分流其他渠道,降低集中风险
🏆整体ROI达标(7.8% ≥ 5.0%)
申请金额 $1,528,总花费 $586.29
💡 可适度扩大总预算10-15%,测试放量上限