9credit 日报 · 2026-07-11

01总体大盘 · Real-time Top Summary 截至 2026-07-11 15:59 | 花费含汇率系数

💰

今日总花费

$448.05

昨日同期 $625.54 -28.4%

📝

注册成本 CPA

$0.16

花费 $448.05 ÷ 注册 2.9K

🏦

今日放款量

209

截至15时

💵

放款成本 CPL

$2.14

花费 $448.05 ÷ 放款 209

✅

审批通过率

19.8%

riskpass 587 ÷ apply 3.0K

🎯

打款率

35.6%

放款 209 ÷ 审批通过 587

📈

放款/注册率

7.3%

放款 209 ÷ 注册 2.9K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $125.99 | 昨日同期 $142.97 | 昨日全天 $210.09 -11.9% 环比

TikTok 今日 $322.07 | 昨日同期 $482.57 | 昨日全天 $661.15 -33.3% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	1.5K	1.2K	1.2K	261	102	$0.94	$1,142	5.5%	$621.71	$0.41	$6.10	$6.10	21.6%	100.0%
TikTok	1.1K	905	857	164	45	$0.40	$342.54	0.0%	$322.06	$0.00	$0.00	$0.00	19.1%	100.0%
Organic	475	344	419	73	35	$0.49	$206.62	0.0%	$0.00	$0.00	$0.00	$0.00	17.4%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	409	270	331	71	23	$0.50	$166.28	3.1%	$125.99	$0.39	$6.97	$6.97	21.5%	100.0%
opay	123	102	123	17	4	$0.10	$11.97	0.0%	$0.00	$0.00	$0.00	$0.00	13.8%	100.0%
Untrusted Devices	15	11	13	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	1	5	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
Pangle	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$270.81	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $2.14；预警阈值 = $2.89（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	1.4K	1.1K	1.1K	244	89	$542.40	$6.09	$6.09	3.6%	21.5%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	86	59	53	14	11	$79.31	$7.21	$7.21	18.3%	26.4%	⚠️ CPA超标
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	598	528	509	105	30	$0.00	$0.00	$0.00	0.0%	20.6%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	420	327	308	51	14	$0.00	$0.00	$0.00	0.0%	16.6%	—
TikTok SAN	(1869315867073858)	50	46	31	7	1	$0.00	$0.00	$0.00	0.0%	22.6%	—
Google Organic Search	9 credit loan app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apk download	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	which other loan app is like okash	1	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	4	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	2	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	9	19	3	2	$0.00	$0.00	$0.00	0.0%	15.8%	—
Google Organic Search	loan app without bvn	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan apps that grant loan in nigeria	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	3	4	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（71.9%），放款量占比仅为（21.5%），CPA = $7.16，请注意优化投放效率。

06智能优化建议引擎Campaign预警2条·扩量0条·渠道策略3条 | 大盘CPA $3.05·目标$5.00·放款率6.9%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)

📊 CPA $6.09 vs 大盘 $3.05，超出100.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $7.21 vs 大盘 $3.05，超出137.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $7.16 高于大盘135.0% | 花费72.0% vs 放款31.0%

💡 削减约-$96.62/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占72.0%）

单渠道依赖大，且CPA偏高 $7.16

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（12.5% ≥ 5.0%）

申请金额 $1,870，总花费 $448.05

💡 可适度扩大总预算10-15%，测试放量上限

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