9credit 日报 · 2026-07-18

01总体大盘 · Real-time Top Summary 截至 2026-07-18 08:59 | 花费含汇率系数

💰

今日总花费

$369.01

昨日同期 $490.11 -24.7%

📝

注册成本 CPA

$0.48

花费 $369.01 ÷ 注册 764

🏦

今日放款量

54

截至08时

💵

放款成本 CPL

$6.83

花费 $369.01 ÷ 放款 54

✅

审批通过率

18.6%

riskpass 173 ÷ apply 929

🎯

打款率

31.2%

放款 54 ÷ 审批通过 173

📈

放款/注册率

7.1%

放款 54 ÷ 注册 764

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $210.68 | 昨日同期 $329.23 | 昨日全天 $1,517 -36.0% 环比

Meta/FB 今日 $37.77 | 昨日同期 $41.69 | 昨日全天 $203.98 -9.4% 环比

TikTok 今日 $120.58 | 昨日同期 $119.19 | 昨日全天 $564.43 +1.2% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	323	231	307	61	23	$0.51	$156.82	6.5%	$210.68	$0.23	$3.16	$3.16	19.9%	100.0%
TikTok	327	259	285	65	17	$0.97	$276.98	14.2%	$120.58	$0.18	$3.45	$3.45	22.8%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	172	113	126	23	7	$0.28	$35.00	4.0%	$37.76	$0.15	$3.73	$3.73	18.3%	100.0%
Organic	164	112	153	17	6	$0.08	$11.88	0.0%	$0.00	$0.00	$0.00	$0.00	11.1%	100.0%
opay	55	42	50	5	1	$0.06	$2.75	0.0%	$0.00	$0.00	$0.00	$0.00	10.0%	100.0%
Untrusted Devices	8	7	6	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	16.7%	100.0%
Ease_diversion	0	0	1	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	100.0%	100.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.83；预警阈值 = $9.23（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	293	215	277	58	22	$60.40	$2.75	$2.75	7.6%	20.9%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	231	194	202	39	9	$34.57	$3.84	$3.84	3.8%	19.3%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	80	49	72	22	8	$18.36	$2.29	$2.29	38.0%	30.6%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	31	12	18	3	1	$12.29	$12.29	$12.29	0.8%	16.7%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	16	13	7	3	0	$5.68	$0.00	$0.00	0.0%	42.9%	—
Google Organic Search	sure loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	2	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-0605-Reg (21356412680)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	2	8	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	3	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（57.1%），放款量占比仅为（42.6%），CPA = $9.16，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量1条·渠道策略2条 | 大盘CPA $9.23·目标$5.00·放款率8.1%

🎯 Campaign 预警 & 机会

🚀扩量机会TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 放款率16.3%(大盘8.1%)，ROI 38.0%

👉 📈 提高预算+20%（+$3.67/日），低成本窗口

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $5.39 低于大盘42.0% | 花费占比10.0% / 放款占比18.0%

💡 日预算提高+25%（约+$9.44），优先放量

📊整体ROI 3.9% 低于目标 5.0%

申请金额 $483.44，总花费 $369.01

💡 优先放量高均单渠道/Campaign，提升资金转化比

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