9credit 日报 · 2026-07-11

01总体大盘 · Real-time Top Summary 截至 2026-07-11 08:59 | 花费含汇率系数

💰

今日总花费

$149.53

昨日同期 $173.15 -13.6%

📝

注册成本 CPA

$0.19

花费 $149.53 ÷ 注册 769

🏦

今日放款量

47

截至08时

💵

放款成本 CPL

$3.18

花费 $149.53 ÷ 放款 47

✅

审批通过率

17.6%

riskpass 144 ÷ apply 818

🎯

打款率

32.6%

放款 47 ÷ 审批通过 144

📈

放款/注册率

6.1%

放款 47 ÷ 注册 769

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $38.35 | 昨日同期 $36.49 | 昨日全天 $209.32 +5.1% 环比

TikTok 今日 $111.19 | 昨日同期 $136.64 | 昨日全天 $661.15 -18.6% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	402	286	286	54	21	$0.54	$154.87	6.8%	$67.89	$0.17	$3.23	$3.23	18.9%	100.0%
Organic	152	97	121	20	12	$0.16	$18.87	0.0%	$0.00	$0.00	$0.00	$0.00	16.5%	100.0%
TikTok	346	267	268	48	9	$0.06	$15.46	0.9%	$111.19	$0.16	$5.97	$5.97	17.9%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	131	79	88	17	4	$1.22	$107.64	19.0%	$38.34	$0.13	$4.26	$4.26	19.3%	100.0%
opay	56	34	47	5	1	$0.03	$1.45	0.0%	$0.00	$0.00	$0.00	$0.00	10.6%	100.0%
Untrusted Devices	6	5	5	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	1	3	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $3.18；预警阈值 = $4.30（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	374	267	269	50	19	$57.90	$3.05	$3.05	6.8%	18.6%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	212	174	166	35	8	$28.32	$3.54	$3.54	1.5%	21.1%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	121	81	89	9	1	$19.60	$19.60	$19.60	0.2%	10.1%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	27	17	14	3	2	$9.98	$4.99	$4.99	7.0%	21.4%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	13	12	9	3	0	$5.79	$0.00	$0.00	0.0%	33.3%	—
Google Organic Search	9 credit loan app	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	1	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
TikTok SAN	TT-0514-VO-TEST (1865133192555633)	0	0	2	1	0	$0.00	$0.00	$0.00	0.0%	50.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（74.4%），放款量占比仅为（19.1%），CPA = $12.35，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量1条·渠道策略3条 | 大盘CPA $4.98·目标$5.00·放款率5.4%

🎯 Campaign 预警 & 机会

💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 CPA $19.60 vs 大盘 $4.98，超出293.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

🚀扩量机会GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 放款率11.8%(大盘5.4%)，ROI 7.0%

👉 📈 提高预算+20%（+$2.00/日），低成本窗口

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $12.35 高于大盘148.0% | 花费74.0% vs 放款30.0%

💡 削减约-$33.36/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占74.0%）

单渠道依赖大，且CPA偏高 $12.35

💡 将10-15%预算分流其他渠道，降低集中风险

🏆整体ROI达标（6.0% ≥ 5.0%）

申请金额 $298.29，总花费 $149.53

💡 可适度扩大总预算10-15%，测试放量上限

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