9credit 日报 · 2026-07-18

01总体大盘 · Real-time Top Summary 截至 2026-07-18 06:59 | 花费含汇率系数

💰

今日总花费

$201.95

昨日同期 $261.79 -22.9%

📝

注册成本 CPA

$0.52

花费 $201.95 ÷ 注册 392

🏦

今日放款量

17

截至06时

💵

放款成本 CPL

$11.88

花费 $201.95 ÷ 放款 17

✅

审批通过率

14.5%

riskpass 62 ÷ apply 429

🎯

打款率

27.4%

放款 17 ÷ 审批通过 62

📈

放款/注册率

4.3%

放款 17 ÷ 注册 392

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $108.66 | 昨日同期 $170.23 | 昨日全天 $1,514 -36.2% 环比

Meta/FB 今日 $19.60 | 昨日同期 $20.89 | 昨日全天 $203.62 -6.2% 环比

TikTok 今日 $73.68 | 昨日同期 $70.67 | 昨日全天 $564.43 +4.3% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	159	119	140	24	7	$0.27	$37.18	1.5%	$108.66	$0.46	$10.38	$10.38	17.1%	100.0%
Organic	101	74	87	7	4	$0.06	$5.07	0.0%	$0.00	$0.00	$0.00	$0.00	8.0%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	66	45	51	11	4	$0.51	$25.94	3.0%	$19.60	$0.40	$6.52	$6.52	21.6%	100.0%
TikTok	153	120	116	16	2	$0.07	$8.33	0.4%	$73.68	$0.38	$29.30	$29.30	13.8%	100.0%
opay	33	29	29	3	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	10.3%	100.0%
Untrusted Devices	6	5	5	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	20.0%	100.0%
网盟nova-9c	0	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $11.88；预警阈值 = $16.04（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	141	110	126	23	7	$60.40	$8.63	$8.63	1.8%	18.3%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	107	86	84	10	2	$34.57	$17.29	$17.29	0.7%	11.9%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	37	27	27	5	0	$18.36	$0.00	$0.00	0.0%	18.5%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	17	6	7	1	0	$12.29	$0.00	$0.00	0.0%	14.3%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	9	6	4	1	0	$5.68	$0.00	$0.00	0.0%	25.0%	—
Google Organic Search	sure loan app in nigeria	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	1	5	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Instagram Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	1	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（53.8%），放款量占比仅为（41.2%），CPA = $15.52，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量0条·渠道策略3条 | 大盘CPA $22.44·目标$5.00·放款率3.8%

🎯 Campaign 预警 & 机会

✅ 当前无异常Campaign

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $4.90 低于大盘78.0% | 花费占比10.0% / 放款占比44.0%

💡 日预算提高+25%（约+$4.90），优先放量

🔴压缩 TikTok 预算 -20%

CPA $36.84 高于大盘64.0% | 花费36.0% vs 放款22.0%

💡 削减约-$14.74/日，资源向Meta倾斜

📊整体ROI 1.1% 低于目标 5.0%

申请金额 $76.52，总花费 $201.95

💡 优先放量高均单渠道/Campaign，提升资金转化比

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