9credit 日报 · 2026-07-14

01总体大盘 · Real-time Top Summary 截至 2026-07-14 03:59 | 花费含汇率系数

💰

今日总花费

$51.53

昨日同期 $59.98 -14.1%

📝

注册成本 CPA

$0.31

花费 $51.53 ÷ 注册 164

🏦

今日放款量

9

截至03时

💵

放款成本 CPL

$5.73

花费 $51.53 ÷ 放款 9

✅

审批通过率

12.6%

riskpass 23 ÷ apply 183

🎯

打款率

39.1%

放款 9 ÷ 审批通过 23

📈

放款/注册率

5.5%

放款 9 ÷ 注册 164

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $0.00 | 昨日同期 $0.00 | 昨日全天 $0.00 +0.0% 环比

Meta/FB 今日 $10.56 | 昨日同期 $10.93 | 昨日全天 $247.17 -3.4% 环比

TikTok 今日 $40.97 | 昨日同期 $49.06 | 昨日全天 $643.15 -16.5% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	80	62	63	12	4	$0.67	$41.96	8.6%	$14.64	$0.18	$3.66	$3.66	19.0%	100.0%
TikTok	71	49	51	1	2	$0.06	$2.90	0.3%	$40.97	$0.46	$16.22	$16.22	2.0%	100.0%
Organic	46	30	37	6	2	$0.47	$17.47	0.0%	$0.00	$0.00	$0.00	$0.00	16.2%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	23	13	15	4	1	$0.13	$1.96	1.0%	$10.56	$0.24	$5.62	$5.62	26.7%	100.0%
opay	14	10	16	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Untrusted Devices	2	0	1	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $5.73；预警阈值 = $7.73（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	15	12	12	1	1	$16.22	$16.22	$16.22	0.3%	8.3%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	46	33	37	0	1	$13.68	$13.68	$13.68	0.3%	0.0%	—
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	73	58	58	12	4	$12.54	$3.13	$3.13	10.0%	20.7%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	10	4	2	0	0	$2.54	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	7	4	4	0	0	$2.10	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 TikTok 消耗占比最高（79.5%），放款量占比仅为（22.2%），CPA = $20.48，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略3条 | 大盘CPA $8.59·目标$5.00·放款率5.4%

🎯 Campaign 预警 & 机会

💸CPA超标TIKTOKTT-9C-3/31-loan-test (1861178003155986)

📊 CPA $16.22 vs 大盘 $8.59，超出89.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🔴压缩 TikTok 预算 -30%

CPA $20.48 高于大盘139.0% | 花费80.0% vs 放款33.0%

💡 削减约-$12.29/日，资源向Google倾斜

⚖️渠道集中度过高（TikTok 占80.0%）

单渠道依赖大，且CPA偏高 $20.48

💡 将10-15%预算分流其他渠道，降低集中风险

📊整体ROI 3.7% 低于目标 5.0%

申请金额 $64.29，总花费 $51.53

💡 优先放量高均单渠道/Campaign，提升资金转化比

📊 9credit 广告日报