📊 9credit 广告日报

App: yyw1psgcwbuo  ·  Google + Meta + TikTok + Adjust
📅 2026-07-12 10:xx
生成于 2026-07-12 09:33:25
01总体大盘 · Real-time Top Summary 截至 2026-07-12 10:59 | 花费含汇率系数
💰
今日总花费
$196.88
昨日同期 $257.38 -23.5%
📝
注册成本 CPA
$0.17
花费 $196.88 ÷ 注册 1.2K
🏦
今日放款量
94
截至10时
💵
放款成本 CPL
$2.09
花费 $196.88 ÷ 放款 94
审批通过率
17.0%
riskpass 233 ÷ apply 1.4K
🎯
打款率
40.3%
放款 94 ÷ 审批通过 233
📈
放款/注册率
8.1%
放款 94 ÷ 注册 1.2K
02每小时消耗折线对比 独立每小时消耗(非累计)| 今日曲线截至当前时刻
Google Ads 今日 $0.00  |  昨日同期 $0.00  |  昨日全天 $0.00    +0.0% 环比
Meta/FB 今日 $38.34  |  昨日同期 $71.54  |  昨日全天 $169.73    -46.4% 环比
TikTok 今日 $158.56  |  昨日同期 $185.85  |  昨日全天 $643.27    -14.7% 环比
03渠道综合数据表 ★ 花费 = 媒体API实时数据(含系数)
渠道Install注册申请Approved放款均单金额申请金额ROI花费 ★CPICPACPS审批率风控通过率
Google Ads60846954210548$0.97$523.116.5%$241.21$0.40$5.03$5.0319.4%100.0%
TikTok5004154258126$0.29$124.433.1%$158.55$0.24$4.63$4.6319.1%100.0%
Meta (FB+IG+AN) FB+IG+AN合并143871312111$1.11$145.758.2%$38.33$0.37$4.84$4.8416.0%100.0%
Organic214130192187$0.09$18.200.0%$0.00$0.00$0.00$0.009.4%100.0%
opay70546982$0.12$7.980.0%$0.00$0.00$0.00$0.0011.6%100.0%
Untrusted Devices1191200$0.00$0.000.0%$0.00$0.00$0.00$0.000.0%0.0%
offical_website10100$0.00$0.000.0%$0.00$0.00$0.00$0.000.0%0.0%
网盟nova-9c01000$0.00$0.000.0%$0.00$0.00$0.00$0.000.0%0.0%
04Campaign 细分下钻 大盘平均CPA = $2.09;预警阈值 = $2.83(×1.35)
渠道CampaignInstall注册申请Approved放款花费CPACPSROI审批率标记
Google Ads ACINigeria-9c-1113-credit5000+ (20959936961)5594224939241$202.00$4.93$4.936.8%18.7%⚠️ CPA超标
TikTok SANTT-9C-LOAN-6/12-time (1834710892745777)324269243419$67.59$7.51$7.511.5%16.9%⚠️ CPA超标
TikTok SANTT-9C-3/31-loan-test (1861178003155986)1611321553313$46.22$3.56$3.564.9%21.3%
Google Ads ACIGG-9credit-3.0-loan-5/26-test (23885913778)48443285$39.21$7.84$7.844.5%25.0%
TikTok SANTT-9credit-6/29-loan-test (1869315867073858)15111852$6.65$3.33$3.331.8%27.8%
Google Organic Searchloan app10100$0.00$0.00$0.000.0%0.0%
Facebook InstallsExpired Attributions03400$0.00$0.00$0.000.0%0.0%
Google Ads ACINigeria-9c-2/5-approval (20969027993)00200$0.00$0.00$0.000.0%0.0%
Google Ads ACI飞书-9c-1/17-credit5000+ (22545060648)03921$0.00$0.00$0.000.0%22.2%
Google Organic Search9 credit00111$0.00$0.00$0.000.0%100.0%
Google Organic Search9ja credit loan00100$0.00$0.00$0.000.0%0.0%
Google Organic Searchloan app in nigeria00210$0.00$0.00$0.000.0%50.0%
Google Organic Searchloan app with loan viewing records in nigeria00110$0.00$0.00$0.000.0%100.0%
Off-Facebook InstallsExpired Attributions01000$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9c-2/14-purchase-test (1857083834064929)00100$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-3/12-auto-vo-test (1860093202352401)00100$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-3/12-LOAN-test (1859444290528338)00322$0.00$0.00$0.000.0%66.7%
TikTok SANTT-9C-4/19-Purchase (1829813881647106)02400$0.00$0.00$0.000.0%0.0%
TikTok SANTT-9C-Register-5/20-test (1865686291754210)01000$0.00$0.00$0.000.0%0.0%
05占比分析
💰 花费占比
🏦 放款量占比
💡 当前 TikTok 消耗占比最高(80.5%),放款量占比仅为(27.7%),CPA = $6.10,请注意优化投放效率。
06智能优化建议引擎Campaign预警4条·扩量0条·渠道策略3条 | 大盘CPA $2.66·目标$5.00·放款率8.3%
🎯 Campaign 预警 & 机会
💸CPA超标GOOGLENigeria-9c-1113-credit5000+ (20959936961)
📊 CPA $4.93 vs 大盘 $2.66,超出85.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
⚠️劣质流量TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)
📊 放款率 3.3% vs 大盘 8.3%
👉 📉 削减预算30-50%,检查受众授信资质
💸CPA超标TIKTOKTT-9C-LOAN-6/12-time (1834710892745777)
📊 CPA $7.51 vs 大盘 $2.66,超出182.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)
📊 CPA $7.84 vs 大盘 $2.66,超出195.0%
👉 ✂️ 削减20%预算或优化出价/素材后观察
💼 渠道预算策略建议
🔴压缩 TikTok 预算 -30%
CPA $6.10 高于大盘129.0% | 花费81.0% vs 放款35.0%
💡 削减约-$47.57/日,资源向Google倾斜
⚖️渠道集中度过高(TikTok 占81.0%)
单渠道依赖大,且CPA偏高 $6.10
💡 将10-15%预算分流其他渠道,降低集中风险
🏆整体ROI达标(12.5% ≥ 5.0%)
申请金额 $819.46,总花费 $196.88
💡 可适度扩大总预算10-15%,测试放量上限