9credit 日报 · 2026-07-29

01总体大盘 · Real-time Top Summary 完整小时截至 12:59 · 13:00进行中不计入环比 | 花费含汇率系数

💰

今日总花费

$699.93

昨日同期 $852.69 -17.9%

📝

注册成本 CPA

$0.35

花费 $699.93 ÷ 注册 2.0K

🏦

今日放款量

188

完整至12时

💵

放款成本 CPL

$3.72

花费 $699.93 ÷ 放款 188

✅

审批通过率

19.5%

riskpass 484 ÷ apply 2.5K

🎯

打款率

38.8%

放款 188 ÷ 审批通过 484

📈

放款/注册率

9.5%

放款 188 ÷ 注册 2.0K

02每小时消耗折线对比独立每小时消耗（非累计）| 环比仅完整小时

Google Ads 今日 $487.95 | 昨日同期 $601.84 | 昨日全天 $1,452 -18.9% 环比 · 13点进行中未计入

Meta/FB 今日 $97.94 | 昨日同期 $111.36 | 昨日全天 $230.64 -12.1% 环比 · 13点进行中未计入

TikTok 今日 $113.99 | 昨日同期 $139.51 | 昨日全天 $317.50 -18.3% 环比 · 13点进行中未计入

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	964	742	878	185	77	$0.68	$593.74	3.7%	$487.96	$0.50	$6.27	$6.27	21.1%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	605	444	460	121	45	$0.42	$191.15	1.9%	$98.54	$0.49	$6.62	$6.62	26.3%	100.0%
TikTok	398	365	568	103	40	$0.45	$254.13	0.0%	$115.49	$0.00	$0.00	$0.00	18.1%	100.0%
Organic	462	320	417	52	18	$0.40	$165.47	0.0%	$0.00	$0.00	$0.00	$0.00	12.5%	100.0%
opay	143	101	135	20	6	$0.09	$12.00	0.0%	$0.00	$0.00	$0.00	$0.00	14.8%	100.0%
Untrusted Devices	13	10	15	1	1	$0.07	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	6.7%	100.0%
Pangle	0	0	2	1	1	$0.55	$1.10	0.0%	$0.00	$0.00	$0.00	$0.00	50.0%	100.0%
offical_website	1	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	3	4	1	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	25.0%	100.0%
TikTok for Business (Ad Spend)	0	0	0	0	0	$0.00	$0.00	0.0%	$93.73	$0.00	$0.00	$0.00	0.0%	0.0%
网盟nova-9c	0	1	2	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $3.73；预警阈值 = $5.04（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	918	712	830	173	70	$426.43	$6.09	$6.09	3.1%	20.8%	⚠️ CPA超标
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	44	25	23	9	5	$56.59	$11.32	$11.32	7.8%	39.1%	⚠️ CPA超标
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	350	294	341	63	23	$0.00	$0.00	$0.00	0.0%	18.5%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	20	48	192	30	12	$0.00	$0.00	$0.00	0.0%	15.6%	—
TikTok SAN	TT-9C-7/28-LOAN-test (1871956258578482)	19	16	15	6	3	$0.00	$0.00	$0.00	0.0%	40.0%	🧪 New Test
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	9	7	17	4	2	$0.00	$0.00	$0.00	0.0%	23.5%	—
Google Organic Search	loan app in nigeria	1	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	ncredit	1	0	1	1	1	$0.00	$0.00	$0.00	0.0%	100.0%	—
Facebook Installs	Expired Attributions	0	3	7	1	0	$0.00	$0.00	$0.00	0.0%	14.3%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	3	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	5	18	2	1	$0.00	$0.00	$0.00	0.0%	11.1%	—
Google Organic Search	instant loan app	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	student loan app in nigeria 9 credit loan	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-2/10-VO-Test (1856735148818498)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-purchase-11/9-test (1851030776499857)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（69.5%），放款量占比仅为（41.0%），CPA = $6.34，请注意优化投放效率。

06智能优化建议引擎Campaign预警1条·扩量0条·渠道策略2条 | 大盘CPA $6.00·目标$5.00·放款率10.5%

🎯 Campaign 预警 & 机会

💸CPA超标GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 CPA $11.32 vs 大盘 $6.00，超出89.0%

👉 ✂️ 削减20%预算或优化出价/素材后观察

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $2.19 低于大盘64.0% | 花费占比14.0% / 放款占比38.0%

💡 日预算提高+25%（约+$24.64），优先放量

🏆整体ROI达标（5.2% ≥ 5.0%）

申请金额 $1,219，总花费 $701.99

💡 可适度扩大总预算10-15%，测试放量上限

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