9credit 日报 · 2026-07-20

01总体大盘 · Real-time Top Summary 截至 2026-07-20 12:59 | 花费含汇率系数

💰

今日总花费

$881.40

昨日同期 $1,059 -16.8%

📝

注册成本 CPA

$0.45

花费 $881.40 ÷ 注册 1.9K

🏦

今日放款量

140

截至12时

💵

放款成本 CPL

$6.30

花费 $881.40 ÷ 放款 140

✅

审批通过率

18.2%

riskpass 402 ÷ apply 2.2K

🎯

打款率

34.8%

放款 140 ÷ 审批通过 402

📈

放款/注册率

7.2%

放款 140 ÷ 注册 1.9K

02每小时消耗折线对比独立每小时消耗（非累计）| 今日曲线截至当前时刻

Google Ads 今日 $549.63 | 昨日同期 $685.08 | 昨日全天 $1,519 -19.8% 环比

Meta/FB 今日 $94.40 | 昨日同期 $120.67 | 昨日全天 $240.55 -21.8% 环比

TikTok 今日 $237.40 | 昨日同期 $253.65 | 昨日全天 $636.84 -6.4% 环比

03渠道综合数据表 ★ 花费 = 媒体API实时数据（含系数）

渠道	Install	注册	申请	Approved	放款	均单金额	申请金额	ROI	花费 ★	CPI	CPA	CPS	审批率	风控通过率
Google Ads	937	719	824	156	64	$0.86	$711.13	8.4%	$549.62	$0.27	$3.99	$3.99	18.9%	100.0%
TikTok	679	569	613	105	31	$0.32	$194.91	4.4%	$237.39	$0.20	$4.30	$4.30	17.1%	100.0%
Meta (FB+IG+AN) FB+IG+AN合并	459	331	310	75	23	$0.48	$149.89	4.6%	$94.39	$0.21	$4.29	$4.29	24.2%	100.0%
Organic	356	244	336	46	14	$0.20	$65.81	0.0%	$0.00	$0.00	$0.00	$0.00	13.7%	100.0%
opay	95	77	109	18	7	$0.41	$44.87	0.0%	$0.00	$0.00	$0.00	$0.00	16.5%	100.0%
Untrusted Devices	9	6	11	2	1	$1.67	$18.41	0.0%	$0.00	$0.00	$0.00	$0.00	18.2%	100.0%
offical_website	1	0	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%
Ease_diversion	0	1	0	0	0	$0.00	$0.00	0.0%	$0.00	$0.00	$0.00	$0.00	0.0%	0.0%

04Campaign 细分下钻大盘平均CPA = $6.30；预警阈值 = $8.50（×1.35）

渠道	Campaign	Install	注册	申请	Approved	放款	花费	CPA	CPS	ROI	审批率	标记
Google Ads ACI	Nigeria-9c-1113-credit5000+ (20959936961)	899	683	770	148	57	$220.91	$3.88	$3.88	5.6%	19.2%	—
TikTok SAN	TT-9C-LOAN-6/12-time (1834710892745777)	442	379	389	63	19	$88.73	$4.67	$4.67	4.0%	16.2%	—
Google Ads ACI	GG-9credit-3.0-loan-5/26-test (23885913778)	35	28	30	5	5	$34.33	$6.87	$6.87	26.0%	16.7%	—
TikTok SAN	TT-9C-3/31-loan-test (1861178003155986)	189	156	181	36	11	$33.61	$3.06	$3.06	6.7%	19.9%	—
TikTok SAN	TT-9credit-6/29-loan-test (1869315867073858)	48	32	37	5	1	$10.86	$10.86	$10.86	0.4%	13.5%	—
Google Organic Search	list of loan apps in nigeria	1	0	0	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Organic Search	loan app in nigeria without selfie	1	1	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Facebook Installs	Expired Attributions	0	0	3	1	0	$0.00	$0.00	$0.00	0.0%	33.3%	—
Google Ads ACI	Nigeria-9c-2/5-approval (20969027993)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
Google Ads ACI	飞书-9c-1/17-credit5000+ (22545060648)	0	6	21	3	2	$0.00	$0.00	$0.00	0.0%	14.3%	—
Off-Facebook Installs	Expired Attributions	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-2/14-purchase-test (1857083834064929)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-3/12-LOAN-test (1859444290528338)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9C-4/19-Purchase (1829813881647106)	0	2	2	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—
TikTok SAN	TT-9c-4/23-loan-test (1863069733274801)	0	0	1	1	0	$0.00	$0.00	$0.00	0.0%	100.0%	—
TikTok SAN	TT-9C-4/9-loan-test (1861974316390417)	0	0	1	0	0	$0.00	$0.00	$0.00	0.0%	0.0%	—

05占比分析

💰 花费占比

🏦 放款量占比

💡 当前 Google 消耗占比最高（62.4%），放款量占比仅为（45.7%），CPA = $8.59，请注意优化投放效率。

06智能优化建议引擎Campaign预警0条·扩量1条·渠道策略2条 | 大盘CPA $9.28·目标$5.00·放款率7.4%

🎯 Campaign 预警 & 机会

🚀扩量机会GOOGLEGG-9credit-3.0-loan-5/26-test (23885913778)

📊 放款率17.9%(大盘7.4%)，ROI 26.0%

👉 📈 提高预算+20%（+$6.87/日），低成本窗口

💼 渠道预算策略建议

🟢加大 Meta 投入 +25%

CPA $4.10 低于大盘56.0% | 花费占比11.0% / 放款占比24.0%

💡 日预算提高+25%（约+$23.60），优先放量

📊整体ROI 4.0% 低于目标 5.0%

申请金额 $1,185，总花费 $881.40

💡 优先放量高均单渠道/Campaign，提升资金转化比

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